Uber Case Study Reflection: Strategic Challenges and Action Plan

This assignment presents a reflective analysis of the Uber case study, focusing on the legal, regulatory, and social challenges faced by the company. The reflection employs Gibbs' Reflective Cycle, addressing feelings about Uber's strategic execution, evaluating the factors impacting the company's efficiency, and analyzing the strengths and weaknesses of its current strategy. The conclusion highlights the learning gained from the case study, emphasizing its impact on future decision-making in a marketing career. The action plan outlines intentions to develop necessary skills and strategies for effective problem-solving and goal achievement in similar situations, demonstrating a commitment to applying these learnings in practical scenarios.

Case Study 1

Contents
Reflection.............................................................................................................................................3
Gibbs Reflective Cycle......................................................................................................................3
REFERENCES....................................................................................................................................5

Reflection
Gibbs Reflective Cycle
Description – Uber is one of the major players in the market and it is known form
offering shared cab services to the customers (Delves-Yates, 2021). The company has been
facing issues with its success in the form of legal, regulatory as well as social obstacles. For
example, the taxi lobbies is arguing that Uber hurts their business. I feel that the respective
company should take into account these challenges and ensure that the operations are carried
out smoothly.
Feelings – I feel that the challenges that Uber is facing is because of the poor strategy
and execution of the same. I felt that the overall scenario within the case study is that it
should be taken into account to a great extent. I feel that it should be taken into account so
that there is increase in the overall efficiency as well as effectiveness of the performance of
the company.
Evaluation – I have evaluated that there can be various factors that can have an
impact on the overall efficiency as well as performance of the same. I have evaluated that my
overall experience was efficient and that I have learnt that this will allow me to learn more in
the future. Analysis – I have analysed that there were certain things in the case study
worked because the company has a strong brand image in the market. Also, I have analysed
that the company needs to work on its existing strategy so that it is able to overcome the
challenges as well as perform effectively.
Conclusion – In order to conclude, I can say that I have learned a lot from this situation. This
is because I think that the case study was developed as well as structured in an effective
manner and that it helped me in analysing as well as interpreting the different challenges as
well as situations that are being faced by the company (Young, 2020). Apart from this, I think
that all the learnings from the respective case study will be helpful for me because I will be
able to implement the same into various practical situations. This is also because I want to
develop effective understanding of the same and make sure that this allows me to make better
decisions when I make a career in the marketing industry.
Action Plan – I intend to take all the necessary actions that are required for me to
develop an effective career in the marketing industry. Apart from this, I also want to ensure
that I take all the necessary actions that are required so that I am to gain a better

understanding about developing the skills as well as strategies and implementing the same in
order to achieve the goals. I can say that if such a situation arises again in the future, I will try
to work in an effective manner so that the challenges can be overcome and that the goals are
achieved effectively. Therefore, these are some of the actions that I will take if a similar
situation arises in the future.

REFERENCES
Books & Journals
Delves-Yates, C., 2021. Beginner′ s Guide to Reflective Practice in Nursing. SAGE.
Young, A., 2020. Should we grade reflective writing?. Postgraduate medical
journal, 96(1132), pp.110-110.