Analysis of Uber: Marketing Fundamentals, Challenges & Strategies

This assignment solution provides an analysis of Uber's marketing fundamentals, focusing on the challenges the company faces, such as government bans and lawsuits, as well as its strengths in service quality and marketing strategies. The analysis covers Uber's marketing mix, extended marketing mix (emphasizing the importance of drivers), and promotional techniques, including social media and banner advertising. The solution also references relevant academic literature on service-dominant logic and e-marketing. Desklib offers students access to this assignment and a wealth of other study resources.

Marketing Fundamentals
Question 2.1

Information about the Uber
As per the analyses, Uber company provides the taxi facility to their
customers and they also render the special and discount offers to them. In
this way, company faces various challenges due to some reason that are
explained below:
 The government of the UK banned the taxi in many cities.
 Various law sues against the organization.
 Company fails to provides the minimum wages to their employees.

Quality
 Company provides the good quality services to their customers which
helps to increasing the market share in the same industry and
maintains the overall productivity as well.
 Organization provides the training and development to their
employees which helps to providing the good services to their
customers

Marketing Mix
 Company focuses on the marketing mix under which they decides the
prices and adopts the promotional techniques which helps to promote
the products in the market.

Extended marketing mix
 Management of the company
focuses on the people because
without driver they not able to
provides the services to their
customers In this way,they
available at the 24*7 which
helps customers to easily travel
one place to another.

Promotional techniques
 Manager of the company adopts the strong promotional techniques
which helps to promote the products in the market.
 Company uses the social media, banner advertising, brochures etc.

REFERNCES
Lusch, R.F. and Vargo, S.L., 2014. The service-dominant logic of
marketing: Dialog, debate, and directions. Routledge.
Strauss, J., 2016. E-marketing. Routledge.
Burnett, J., 2015. Introducing Marketing. Campus Manitoba.
Seyedhosseini, S. M., Fahimi, K. and Badkoobehi, H., 2015. A new
methodology to construct organization's strategies based on supply chain
concept. International Journal of Engineering Science (2008-4870).
26(2).

THANK YOU