This integrated capstone project provides a comprehensive analysis of the challenges faced by Uber, from its inception to its current global operations. It begins with an overview of Uber's founding and mission, highlighting its rapid expansion and innovative use of technology to connect riders and drivers. The report delves into key challenges such as regulatory barriers, safety concerns, competition from traditional taxi services and emerging ride-sharing platforms, and operational risks in international markets. Legal issues, tax implications, and the debate over Uber's classification as a technology company versus a transportation provider are also examined. The project further explores the risks faced by Uber drivers, including potential non-compliance with taxes and confrontations with regulatory authorities. It concludes with a set of recommendations for Uber to address these challenges and ensure sustainable growth, emphasizing the need for adapting to local market conditions, enhancing safety measures, and maintaining a competitive edge through customer service and technological innovation. Desklib provides access to this and other solved assignments for students.
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