Organizational Effectiveness: Uber Case Analysis and Change Management

This report provides a comprehensive case analysis of Uber, examining the company's organizational challenges and their impact on employees. The report begins with an executive summary and a background of Uber, including its growth and culture. It then delves into the specific challenges faced by employees, referencing the experiences of Susan Fowler, including issues of discrimination and harassment. The analysis applies John Kotter's 8-step process for change management to propose solutions for improving Uber's organizational effectiveness. The report suggests steps such as creating a sense of urgency, forming a powerful coalition, creating a vision for change, communicating the vision, removing obstacles, creating short-term wins, building on the change, and anchoring the changes in corporate culture. The conclusion emphasizes the importance of providing a healthy environment for employees to retain talent and foster growth. References to relevant scholarly articles are also included.

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Organizational Effectiveness and
Change
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Executive Summary
Employee plays a prominent role in the growth and success of the business. The worst
performance of the employees may decrease the overall revenue of the company. Therefore, it is
required for the company to motivate its employees towards the targeted goal in an effective
manner. One of the leading companies Uber also failed in proving healthy environment to its
employees that enhance the mobility ratio in the company. The company expanded its business
in more than 250 countries that enhance the change of growth in the international market.
However, they failed to value its employees that may affect its overall performance to the certain
extent.
The report will cover the issue faced by the employees and the manner the company can
enhance its environments to make its employees safe and motivated.

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Table of Contents
Executive Summary.........................................................................................................................1
Background of the company............................................................................................................3
Challenges faced by Employee........................................................................................................3
John Kotter’s 8 step process............................................................................................................4
Conclusion.......................................................................................................................................6
References........................................................................................................................................8

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Background of the company
Uber is one of the taxi services that connect the users with independent car driver by just
a push of a button on an app. The company is known for its accessible anytime as well as
provides low cost to the luxury services. It provide additional source of income as well as
flexible working hours for the drivers. It provides services to the consumers who do not own a
car, like to travel as well as prefer cost efficient cab (Bales & Woo, 2016).
In the recent, the company operates in approximately 300 cities across 6 continents as
well as in the year 2016; the gross income of the company was $20 billion. The company has
also diversified its business by offering over the years introduces peer to peer ride through Uber
Pop, ride sharing through Uber Pool as well as other various levels of luxury options. The
company also provides food service with the name Uber Eats (Dudley, Banister & Schwanen,
2017).
The organizational culture of the company is rigid with unfriendly environment. The
employees of the company face certain challenges that enhance the mobility ration. The CEO of
the company is frequently criticized for creating an aggressive, dysfunctional culture at the
company (Larcker & Tayan, 2017).
Challenges faced by Employee
A culture of discrimination faced by Susan Fowler as she has faced certain challenges
that are explained in the below points:

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 Mrs. Fowler was sexually propositioned by her manager and when they complaint to the
HR and other superior authority, she didn’t received any positive response from them.
The human resource and upper manager dismiss her claims. It forces the company to
begin a reckoning with the manner in which the other women as well as people of color
has been harassed otherwise made to feel unwelcomed (O’Brien, Black, Devine &
Griffin, 2018).
 Furthermore, she was one of the brilliant employees who performed very well and score
good marks for her performance. However, when she requested for transfer, her request
were rejected by the superior manager without any documented reason.
 The other challenge that is faced by Mrs. Fowler, when she raise her voice against wrong
things happen against her and other women, her voice were keeping down by the superior
manager. She was given the last warning for raising her voice. It created issue for her.
 She did not able to grow in the company due to political environment as well as partiality
done in the company. She has not given any genuine reason for not getting promoted or
transferred that demotivated her and forced her to leave the office (Collier, Dubal &
Carter, 2018).
John Kotter’s 8 step process
Create sense of Urgency
It is highly required to work over making healthy environment for employee especially
for women. It is one of the basic needs that Uber failed in providing such environment. It
affected the overall goodwill of the company at greater level as well.
Form a Powerful coalition

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Such request will be sending to the director of the company and also will explain the
consequences of not adopting such changes in the organization due to the reason. It is required
for the company to adopt changes to retain its talented resources or assets that will support the
company to grow in the competitive market (BHATT, 2017).
Create Vision for Change
The main portion that is required for change is the management of HR department. There
should be proper complaint forum should be provided for the employees in which two women
and three men should be appointed. Such forum will resolve the issue of its employees and
prominent action will be taken if anyone proves guilty.
Communicate the Vision
The vision will be communicated with the employees that they are agreeing with such
changes or not. For communicating the vision group meeting will be held and option will be also
provided to the employee to communicate individual in the case any concern occur (Hayes,
2018).
Remove Obstacles
Proper structure will be prepared in which the hiring will be done from outsider.
Therefore, any obstacle occurred in between setting the structure will be resolved within one
week. It is executed time for resolving the issue. Feedback will be taken from the employees
according to whom changes will be done.
Create Short term Win

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With the log goal of providing healthy environment, short term objective will be settled
down such as one on one with the employee in mid of every month, training will be provided to
the employees, other small activities will be done in the workplace to make them refresh and
safe.
Build on the Change
After analyzing the experiment, the plan will be implementing in the company. It will
take time to change the whole environment however; I will start will small changes that will
increase hope and confidence among the employees of the company.
Anchor the Changes in Corporate Culture
Continuous efforts will be made to ensure that the change is seen in every aspect of the
company. Progress report will be prepared every month to analyze the improvement done in the
working environment and proper action will be taken if response is not received from superior
managers (Burke, 2017).
Conclusion
From the above analysis it can be concluded that providing healthy environment to the
employees are the major concern among them that motivate them to retain in the company and
perform well. One of the leading companies Uber failed to provide effective environment to the
employees among which one woman Mrs. Fowler faced various challenges in the company. it
forced her to leave the company and join other one. She was talented one however; due to the
environment she did not able to continue its job in the company. Therefore, it is required for the

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company to prove healthy and safe environment to the company and retain them to grow in the
market.

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References
Bales, R. A., & Woo, C. P. (2016). The uber million dollar question: Are uber drivers employees
or independent contractors. Mercer L. Rev., 68, 461.
BHATT, R. (2017). Theoretical perspective of change management. CLEAR International
Journal of Research in Commerce & Management, 8(2).
Burke, W. W. (2017). Organization change: Theory and practice. New York: Sage Publications.
Collier, R. B., Dubal, V. B., & Carter, C. L. (2018). Disrupting regulation, regulating disruption:
The politics of Uber in the United States. Perspectives on Politics, 16(4), 919-937.
Dudley, G., Banister, D., & Schwanen, T. (2017). The rise of Uber and regulating the disruptive
innovator. The political quarterly, 88(3), 492-499.
Hayes, J. (2018). The theory and practice of change management. London: Palgrave.
Larcker, D. F., & Tayan, B. (2017). Governance Gone Wild: Epic Misbehavior at Uber
Technologies. Rock Center for Corporate Governance at Stanford University Closer
Look Series: Topics, Issues and Controversies in Corporate Governance No. CGRP-70,
18-3.
O’Brien, S., Black, N., Devine, C., & Griffin, D. (2018). CNN investigation: 103 Uber drivers
accused of sexual assault or abuse. CNNTech, April, 30.