A Comprehensive Report on Uber's Market Analysis and Strategy

This report provides a comprehensive analysis of Uber's competitive advantages and market strategies. It explores Uber's innovative approach to transportation, including its use of technology and its impact on the industry. The report examines the company's market analysis, highlighting its ability to efficiently connect riders with drivers and its cost-effective services. It delves into Uber's various types of innovation, including product, process, and market innovations, as well as organizational effects. The report uses figures and diagrams, such as the Half-Life Curve, S-Curve, and adaptation curves, to illustrate key concepts. It also discusses the company's user-friendly online platform, its competitive pricing, and its focus on improving the efficiency of its services. Overall, the report offers insights into Uber's business model, its market position, and its innovative strategies for the future.

Running head: TECHNOLOGY STRATEGY
TECHNOLOGY STRATEGY
Name of the Student
Name of the University
Authors Note:

1TECHNOLOGY STRATEGY
To:
From:
Date:
Subject: Market Analysis/ Competitive advantage of Uber.
Mr. _________,
Uber is known to be innovative technology company or organization which connects
various riders with drivers. This technology provides safe, convenient and cost effective way of
transportation in metro areas. Apart from that Uber adds up value to large number of divers who
are not employee of Uber by creating a platform with economic opportunity to make money by
making use of their own existing assets.
Uber competitive advantage is nothing but the efficient use of information, speed and
experience of user. It generally offers services at much cheaper rates than taxi. Uber can easily
analyze the fact that their large amount of data to check the fact that whether there is high
amount of rides or not. Uber comes up with the option of automatic charges on the card of the
rider. Uber provides a lot of security to the various riders through various kinds of background
checks, examination of different driving records and constant feedback from various passengers.
With the growth of Uber in the market it focuses on increasing the benefits or efficiency of
system which ultimately focus on the fact that car owners do not have financial sense. Less
number of cars on roads leads to less amount of carbon emission, more number of jobs for
drivers and reduction in parking space. The ultimate notion of Uber is to reduce or minimize the
need or requirement of car ownership so that they can easily upgrade their service in better
number of markets and easily work on efficiency of their platform.

2TECHNOLOGY STRATEGY
Fig 1: Half-Life Curve
(Source: Created by Author)
Typology of innovation in Uber
Type of innovation Sphere of application Characteristics
Product innovation It generally focus on
innovation related to various
goods and services
It focus on specific type of
improvement in technical
domain, components and
lastly materials.
Process innovation Adaptation of innovative
methods for delivery of
products.
It focusses on significant
changes in technology,
products equipment and
software.
Market innovation Adaptation or implementation This parameter generally
checks the amount or degree

3TECHNOLOGY STRATEGY
of new methods related to
marketing.
of customer satisfaction.
Organization innovation x Adaptation of methods
related to various
organization of business
companies.
It stresses on the fact of
various business practices in
organization and workplaces.
Fig 2: S-Curve for Uber
(Source: Created by Author)

4TECHNOLOGY STRATEGY
Adaptation Curve for Uber
Fig 3: Adaption curve for Uber
(Source: Created by Author)

5TECHNOLOGY STRATEGY
Segment zero for Uber
Fig 4: Segment zero for Uber
(Source: Created by Author)
Organization Effects
Uber has provided best kinds of ways so that people can easily get demand rides. The
ultimate notion of this organization is to provide organization with efficient methods or ways for
managing a business and improvisation of employee’s experience. Uber claims to provide
various kinds of ways for managing their business.
Uber generally drivers with passengers offering them online services. Passengers can
easily download the Uber application and can easily request for nearest car which is available on
smartphone. Uber’s online platform is considered to be user friendly and has rates which is lower
than regular taxi. Uber is considered to be cheaper in most of the American cities and is
generally exclusive of driver’s trip.

6TECHNOLOGY STRATEGY
Fig 5: Organization Effects
(Source: Created by Author)
Regards