Report on Uber's Core Competencies and Competitive Advantages

This report analyzes the core competencies of Uber, focusing on its entrepreneurial approach to the ride-sharing market. It examines Uber's ability to identify and capitalize on new market opportunities, its innovative payment systems, and its capacity to manage drivers and vehicles without owning assets. The report also delves into the concept of network effects, illustrating how Uber leverages its growing user base to maintain a competitive advantage. Furthermore, it highlights the learning effects associated with Uber's service, such as enhanced customer convenience and satisfaction. The competitive advantages of Uber are discussed, including its flexibility, lack of full-time driver requirements, and the unique experience it offers riders. The report concludes by summarizing the key elements that contribute to Uber's success and its position in the market.

Running head: TECHNOLOGY STRATEGY
TECHNOLOGY STRATEGY
Name of the Student
Name of the University
Authors Note:

1TECHNOLOGY STRATEGY
To:
From:
Date:
Subject: Core Competencies of Uber.
Mr. _________,
Uber core competence from its founding is totally based on new trails in achieving of
critical mass for various kinds of ride sharing technology by ignoring ethics and law. Uber focus
on creation of countless number of independent markets in the city by maintaining a proper
balance between drivers and riders. It all happened by investing of cash and ignoring of existing
laws and adaptation of new tactics. Uber cooperated with various organization from companies
which were benefits from a new law and exempted drivers which exist in the market. The core
competencies of Uber are
 Their ability to look into potential kinds of new markets. Looking into the trail
never before the way which can be used for shirts convention and various kinds of
laws.
 Mode of payment or payment system is considered to be unique and patented.
 Ability to perfectly monitor and seeing of cars and houses in estimated time.
 Ease of use and ability to select own rates.
 Organizing of drivers and vehicle without having an idea of own assets.
Core competencies can be easily defined as the bundle of skills and technologies which
generally puts various organization ahead of its competitive rivals. First of all, core competency
should provide a wide range or domain of markets. Uber customer interface is considered to
functional universally can easily give access to high and low end products for various individual

2TECHNOLOGY STRATEGY
and business. Uber is offering services which can be accessed by anyone. Uber focus on the fact
that convenience of customer is the fact which makes them different from taxi. Core
competencies focus on difficult for various kinds of competitors to imitate which generally
results from various complex harmonization of individual technologies and production skills.
Ubers innovative way of preaching vision to drivers in various nation makes it top in the list.
Fig 1: Core competencies of Uber
(Source: Created by Author)
Network effect
The presence or absence of effects of network is considered to be an important question
for an organization, its investors and anyone who has a proper kind of interest in the organization
potential for making profit in short duration of time. Uber focus on maintaining of durable
competitive advantage over its competitors. It stresses on the idea that an organization like Uber

3TECHNOLOGY STRATEGY
can easily maintain profit by excess of profit which is provided in long period of time. Network
effect is also known as demand economies of sales and this mainly results when a particular
product or service becomes more valuable like function of large number of people.
Fig 2: Network Effects
(Source: Created by Authors)
Learning effect
There are large number of things which can be easily learned from Uber:
 The services provided Uber is considered to be more convenient than traditional
kind of cab services.
 Uber claims to provide higher level of customer satisfaction by implementation of
drivers which have pleasant personalities.
 Uber riders or customers can easily track or monitor drivers on screen by having
an estimation of the fact when the cab is going to arrive.

4TECHNOLOGY STRATEGY
Competitive advantage of Uber
There are large number of competitive advantage of Uber
 Uber is not limited while other kinds of cab services are limited.
 Uber does not need full time drivers and various kinds of taxi drivers and firms
can easily sign up and sign out as per the convenience.
 The fact is to be considered that their systems does not have any kind of
competition.
 Provides the feeling owns car to the rider and the rider does not get any kind of
feeling of cab.
Regards