BM565 - Uber's Transformation of Customer Experience via Technologies

This presentation explores Uber's digital transformation, focusing on how the company utilizes new technologies to enhance customer experience and reinvent its business model. It summarizes findings from a previous assignment (CW1), highlighting Uber's agent revenue model and its effectiveness in managing operations and customer data. The presentation identifies challenges posed by digital disruption, such as GPS navigation issues, changing customer expectations, and increasing costs. Strategic recommendations are provided to improve cybersecurity, leverage effective digital technologies, stay informed, adapt to change, and utilize cutting-edge technology. The conclusion emphasizes the necessity of digital technology for businesses to succeed and remain competitive, referencing academic sources to support the analysis.

UBER Transforming the
customer experience
through new technologies

INTRODUCTION
 Digital business is an activity of applying
the digital technology in order to reinvent a
business model and transform the
company's product or customer's
experience.
 It's main aims are to improve revenue and
growth, create value and accelerate the
organisational performance.

SUMMARY
 Uber is a digital business, that undertake the new or latest technology to
create new values and features in order to improve the customers
satisfaction.
 They are developing their business by using some specific models to
create more revenue by proving better services.

SHORT CONCLUSION BASED ON
CW1
 In CW1 it is concluded that, the Uber provide the service of food and taxi to
its customers.
 It uses agent revenue model to generate their revenue in the market.
 This model hep them to quickly and fast operation of their activates and also
mange big data of the customers.

CHALLENGES BY DIGITAL
DISRUPTION
 GPS Navigation
 change in customer's expectations
 Increase cost

RECOMMENDATIONS
 Improve cybersecurity of the E-commerce system-
 Leverage effective digital technologies that the customers really need-
 Stay informed and planed strategy-
 Adopt to change-
 Use of the cutting edge technology-

CONCLUSION
 From the above PPT, it is find out the, now the digital technology is become
necessity for every digital business as it introduce new technology and
software to update the organisational products and services.
 It helps the business to get success and keep in competition with other
competitors.

REFERECES
 Montealegre, R. and Iyengar, K., 2021. Managing digital business
platforms: A continued exercise in balancing renewal and
refinement. Business Horizons 64(1) pp.51-59.
 Zouari, D., Ruel, S. and Viale, L., 2020. Does digitalising the supply
chain contribute to its resilience?. International Journal of Physical
Distribution & Logistics Management.
 de Araújo Novaes, M. and Basu, A., 2020. Disruptive technologies:
present and future. In Fundamentals of Telemedicine and Telehealth
(pp. 305-330). Academic Press.
 Smith, G. and Theseira, W., 2020. Workshop 5 report: How much
regulation should disruptive transport technologies be subject to?.
Research in Transportation Economics, 83, p.100915.

THANK YOU