This report provides a detailed analysis of Uber's use of digital technology and its impact on the company's business model. It begins with an introduction highlighting the importance of digital technology in modern business, followed by a summary of findings from a previous coursework (CW1) that emphasizes the crucial role of digital technology in corporate success. The report examines the technologies used by Uber, including geo-location, push notifications, and payment integration, and how these technologies enhance its services. A conclusion based on CW1 reinforces the significance of digital technology for businesses, particularly in the ride-hailing industry. The report then applies the conclusions by discussing theories and approaches for digital transformation, including a four-stage model. Overall, the report showcases Uber's digital strategy and the benefits of implementing advanced technologies to improve operational efficiency and customer satisfaction. The report concludes with a list of references supporting the analysis.
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