University Project: Analyzing Uber Eats' Impact on Business Sales

This integrated business management project investigates the influence of Uber Eats on Uber's business sales, aiming to assess its contribution to revenue generation and market expansion. The project begins with an abstract summarizing the study's focus, which is followed by a detailed literature review examining sales concepts, factors affecting business sales, and the role of Uber Eats in the market. The methodology section outlines the research design, sample, data collection methods, and analysis techniques used, including a mixed-method approach with survey data. Findings reveal positive consumer responses, but also suggest the need for price adjustments, application improvements, and enhanced tracking services. The project concludes with recommendations for improving Uber Eats' sustainability and future business strategies, supported by references and a conceptual framework that highlights key elements like business diversification and customer relationships. The research addresses the dynamic nature of the food delivery market and the need for a deeper understanding of consumer behavior and sales opportunities, ultimately aiming to provide insights for optimizing Uber Eats' performance and increasing sales.