This case study examines the business challenges faced by Uber Eats in the New Zealand market. It begins with an introduction to Uber Eats and the emerging food delivery trend. The study identifies key issues such as logistical challenges, high commission rates for restaurants, increasing competition, and customer dissatisfaction. A SWOT analysis is conducted to assess Uber Eats' strengths, weaknesses, opportunities, and threats. The strategic plan focuses on aggressive expansion, marketing campaigns, and cost-effective services. The study highlights the importance of addressing restaurant concerns and adapting to the competitive landscape. The report concludes with a discussion of the implementation and the overall sustainability of Uber Eats in the New Zealand market. The assignment provides a comprehensive overview of Uber Eats' business strategy and the factors influencing its success in the region.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
