University Research Report: Uber Eats Customer Satisfaction Analysis

This research report investigates Uber Eats' customer satisfaction and market share, aiming to identify strategies for improvement. The study explores consumer preferences for delivery services in Australia, examining factors contributing to market share loss and customer satisfaction levels. The research employs a qualitative approach, collecting primary data through a survey of 30 participants. Findings reveal insights into ordering preferences, spending habits, platform usage, and satisfaction levels with various aspects of Uber Eats' service, including ordering process, customer support, and delivery speed. The report analyzes the data thematically, presenting key findings on customer opinions regarding Uber Eats, including recommendations and reasons for not using the service. The research considers ethical aspects, such as diversity and privacy, and provides recommendations for Uber Eats to enhance customer satisfaction and regain market share, addressing concerns about food safety, delivery speed, and overall service quality.