Uber Eats: Marketing Prospects, Target Audience & Campaign Strategy

This report analyzes Uber Eats' marketing prospects in international markets, focusing on launching an awareness campaign to promote its diverse product and service offerings. It identifies the target audience as individuals aged 18-25 and considers consumer preferences regarding fast food in Australia, particularly health consciousness and concerns about obesity. A survey of 283 people reveals insights into consumer awareness, preferences for fast food delivery, and the importance of nutritional value. The report also addresses previous communication activities, timing, budget, and additional information about Uber Eats, highlighting the need for enhanced consumer awareness to improve sales volume.

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1. Client Information:
Uber Eats is an American online food ordering and delivery platform, which was
launched by Uber in 2014. The organization is headquartered in San Francisco, California. The
users of the service can make orders from the participating restaurants through the application of
their websites. The growth of the online ordering and e- commerce platform has helped in
boosting the trends of the business.
2. GOAL:
The goal of undertaking the project is to identify the different prospects of marketing that
is faced by the organization while operating in the international markets. We are thereby looking
forward to launch an awareness campaign through which the different targeted customers of the
business can be made aware of the diversified product and service offerings of the business. On
the other hand, we are also required to consider the different negative aspects of the change in
the systems of the business operations. Negative promotion might bring in different issues for
the organization while offering their products and services and it might also affect the goodwill
of the business.
3. Target audience:
Who are we talking to?
We are considering the different customers ageing from 18- 25 and thereby conducting a
survey on the different likes and dislikes of the people as per the product offerings of the
organization. The survey will be helping us to identify the different issues relating to obesity and
other health hazards have affected the fast food market in Australia. The research will be

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undertaken through sampling 283 people randomly. It will be helping in enhancing the research
through proper understanding of the preferences of the customers in order to bring in changes in
the systems of governance of the organization.
What are the characteristics of the public?
The consumers are health conscious and mostly have a tendency of acquiring different
obesity related health issues. Therefore, the survey will be helping us to identify the specific
needs of the consumers while operating as per the needs of the consumers. The product
offerings that are proposed by the organization will be helping to uphold maintaining the
different changes in the systems of the business while operating in the international markets.
During the data collection, it was found that some 62.9% of the female populations are attracted
towards the fast foods. It has also being found during the research that some 96.5% of the
populations who like having fast foods are aged between 18- 25 years. Most of the people like
the fast food delivery options, which have helped in identifying the different options in order to
bring forth changes in the systems of the business operations. 45.9 % of the people focused on
the importance of including nutritional values to the fast foods. The identification of the health
based needs of the people will be helping the organization in developing the foods as per the
preferences of the Australian customers.
What levels of awareness do the consumers have of the organization?
Most of the customers of the business are not aware of the different product offerings of
the business. It has affected the sales volume of the organization due to the lack of consumer
awareness of the processes as per the health and safety needs of the same.
Objectives: Identification of the different preferences of the customers relating to the fast foods

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Previous communication activities:
The different communication activities that were undertaken by the organization previously
were:
 The organization emailed the different targeted customers of their product offerings
 The organization also communicated through Facebook and Twitter which has helped
the same in undertaking digital promotion of their product and service offerings
Timing: 7th November 2018
Budget: $ 8,750
Additional information:
Uber Eats: https://www.ubereats.com/en-IN/