Organizational Effectiveness of Uber: A Reflective Essay Analysis

This essay provides an analysis of Uber Technologies Inc., examining its organizational effectiveness through a reflective lens. The paper begins by outlining Uber's business model, encompassing its diverse services such as ride-hailing, Uber Eats, and Uber Freight, and its global presence. The author then explores the company's purpose and scope of operations, followed by an evaluation of its effectiveness based on specific criteria. The essay further delves into the perspectives of various stakeholders, including drivers, employees, and the community, to assess how each group evaluates Uber's performance. By comparing these diverse viewpoints, the essay concludes with an analysis of the implications for developing a cohesive approach to organizational effectiveness, highlighting the importance of aligning business goals with stakeholder welfare and sustainable development.

Running Head: MANAGEMENT THEORY AND PRACTICE
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MANAGEMENT THEORY AND PRACTICE
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Uber Technologies Inc., is a known name in the American multinational transportation
network and is growing by leaps and bounds. The company has its presence all cross the globe in
countries like Argentina, Bahrain, Brazil, Colombia, Germany, Poland, Qatar and many more.
Uber is one of those few tech companies in the world that has been valued over $70 Billion.
Uber has already received an equity funding of $22.2B and is present in 633 cities worldwide
(Elliott, 2015).
Uber is primarily a ride-hailing company which offers customized mobile or android
application for individuals to book car rides or cabs at their own location with utmost ease and
convenience. Uber has emerged as a one stop solution for answering everyone’s transportation
needs with their varied cab options ranging from Uber pool, to Uber Go, Uber Premium and
Uber Hire Go depending on the number of people travelling and price. However it has
diversified its business prospects and branched itself into multiple service providers like:
Delivering mouthwatering food from varied restaurants around the town at consumers door step
at a pocket pinching price. Uber Eats has received immensely positive response because of its
wide coverage of restaurants and extremely attractive discounts (Stonehem, 2016). The next is
Uber Freight which is a free app enabling users to match carriers with shippers. Uber freight
aims at offering smooth, quick and effective service in the freight industry and helping varied
business houses in their mobility.
After witnessing an unprecedented growth in extending road transportation service
through cabs, Uber aims at strengthening its market position through exploring the realms of air
transport. The company is planning to develop shared air transportation between suburbs and
cities by the year 2023 (Rogers, 2015). The whole team of Uber Elevate is working towards

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launching small electronic aircrafts primarily in the market of Melbourne. Uber has won million
hearts with its concern for developing the healthcare sector of the countries. Thus it has planned
to partner with varied healthcare organizations across the globe to provide emergency ambulance
service for improving the level of patient care and addressing every emergency situation to
reduce the loss of life and minimize the hassle of the patient’s family members.
One of the most appealing and significant criteria of Uber Technologies Inc., is how the
brand has always provided varied solutions catering to the needs of its every individual target
audience. This has specifically ensured a better market penetration for the brand. It has emerged
as a convenient and cashless service of cab transportation which states that there is something for
everyone. Uber’s food delivery service is yet another very effective penetration strategy used by
the brand. Moreover the company undoubtedly supports the use and incorporation of smart
technological solutions in individual lives with its cashless and digital money solutions. The cab
riders can even track their own rides through the android application where the GPS tracker can
also help riders reach any remote location without losing their way. Thus the most effective
criteria for evaluating the success of this particular organization are its smart approach towards
improving the day to day travel experience of the passengers. Uber significantly emphasis on
building up their social media profile as the brand aims to cater to the target market that are tech
savvy and have an easy access to all these platforms. Uber’s website is very responsive, user-
friendly and quite easy to navigate. It is of no doubt that the company has continuously
diversified its business actions and has been flexible enough to suit the changing needs of the
society and its people.

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Now if we focus on the benefits of any two of its stakeholders which includes the cab
drivers or the employees of the organization along with the community at large it is very evident
that the company has very well aligned its business goals with the welfare of its employees along
with the community at large. Uber continuously motives its employees to make “bold bets”, and
help the company move further in achieving their goals. The company emphasizes on building a
very safe work environment for its drivers and emphasizes on training the staffs to increase their
skills and competence. For community welfare initiative Uber has significantly contributed with
the local government for ensuring sustainable development. It has switched to the usage of more
greener and cleaner fuel (Hariharan & Divakara, 2017). Uber came up with its Pooling option to
reduce the significant amount of air pollution where lesser number of car could serve more
amount of people in a cost effective manner. Uber Technologies Inc has also come up with its
eco friendly project named: Going Green which is their new pilot project to offer all electric or
hybrid cars in selected cities which are prone to a dangerous level of air pollution .
Thus the above analysis clearly states why Uber Technologies Inc is so significantly
becoming the primary choice of every travel and how it has incorporated smart technological
solutions in their operations to help the travelers avail the best at the cheapest price

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References:
Elliott, R. E. (2015). Sharing App or Regulation Hackney: Defining Uber Technologies, Inc. J.
Corp. L., 41, 727.
Hariharan, S. G., & Divakara, S. (2017). U.S. Patent Application No. 29/518,874.
Rogers, B. (2015). The social costs of Uber. U. Chi. L. Rev. Dialogue, 82, 85.
Stonehem, B. (2016). UberEats Food Delivery: Learning the Basics (Vol. 1). First Rank
Publishing.