Comparative Business Ethics: Uber's Ethical Challenges Presentation

This presentation examines the ethical challenges and business risks faced by Uber. It delves into issues arising from its app-based peer-to-peer ridesharing technology, including poor stakeholder relations and the exploitation of drivers. The presentation highlights legal and regulatory challenges, especially concerning consumer privacy and compliance with the Americans with Disabilities Act. It explores the impact of Uber's ridesharing system, such as competition with professional drivers and surge pricing. The presentation further identifies key risks, including driver management, customer satisfaction, competition, technological vulnerabilities, and the use of surge pricing. It also discusses the importance of regulatory compliance, emphasizing the Vehicle-for-hire Innovation Amendment Act of 2014. The conclusion summarizes the challenges and risks, emphasizing the need for experimental regulations to foster growth and innovation. The presentation provides a comprehensive overview of Uber's ethical and business landscape, supported by various references.

Presentations on
‘Uber Hits a Bump
in the Road’

Introduction
 Uber Technologies Incorporation is an American multinational
transportation network company
 It offers services like bicycle-sharing system, peer-to-peer
ridesharing, food delivery, and ride service hailing
 The presentation will discuss the ethical challenges faced by the
company
 It will also identify the risks faced by Uber and different ways to
overcome the risks

Ethical challenges faced by Uber by using
app-based peer-to-sharing technology
 The app has forced the drivers to execute their work by utilizing their
resources
 The app-based technology has resulted in poor relations with its
stakeholders
 The drivers are enforced to work during night time, during holidays,
and even on the weekends (Gonzalez-Padron, 2017)
 Uber has faced lawsuits as the independent contractors have filed
lawsuits against the company

Continued…
 Uber faces ethical challenges related to legal and regulatory needs
 The expansion of a sharing economy leads to the occurrence of legal
issues
 The most significant legal issues facing Uber is based on consumers
privacy
 The company is facing criticism of not complying with the safety
standards for its customers (Ferrell, Ferrell and Huggins, 2017)

Continued…
 The Americans with Disabilities Act is determined to be a significant
challenge for Uber
 Uber faces difficulty in regulating with the standards set by countries
such as the United States (Verschoor, 2017)
 It becomes difficult for Uber to gather data as the factors of sharing
economy is regulated greatly by themselves

Continued…
 Uber faces ethical challenges like
taking away customers from
professional drivers
 Surging price rides is another
challenge for the company
(Windekilde and Henten, 2017)
 Ridesharing rating system creates
challenges for Uber due to the level
of rider's objectivity
 The low driver scores create
challenges for the drivers
Ridesharing system of Uber

Risks need to be overcome by Uber to
be successful
Uber faces several risks, and to
become successful within the
market; it is essential for the
company to overcome these risks.
The following key risks faced by the
company are as follows:
Drivers
 Uber fails to control the number of
drivers driving cars
 The company needs to develop
training programs to improve the
driving skills of the drivers
(Ravenelle, 2017)
Monthly taxi picks of Uber

Continued…
Customer Base
 Maximizing the demand for rides-for-services is a constant and future
challenge for Uber
 Unpredictable demand is determined to be a future risk that could be
resolved through product diversification (Skok and Baker, 2019)
Competitors
 Uber faces huge competition from the competitors
 The company must emerge more rides-for-hires

Continued…
Customer satisfaction
 Customers experience sexual harassment, inexperienced drivers,
long waits
 Uber must use the internet to check customer complaints and provide
an immediate response
Technology
 Most of the online businesses have been hacked for receiving
information based on credit card (Flores and Rayle, 2017)
 Uber must upgrade its data-based security system

Continued…
Surge pricing
 Utilization of surge pricing tool puts the company into risk
 Uber must control the use of surge pricing tool
Fares
 The fare rate of Uber will not be competitive as taxi's fare if it
increases the price rate too much
 The biggest selling point of Uber is to have lower fare rates than
taxicab service

Continued…
Keeping drivers happy
 The drivers are facing various challenges that makes them frustrated
 Uber must provide various benefits to its drivers (Anwar, 2018)
Privacy
 Uber is facing risks related to the use of God view tool
 Safeguarding the information of the consumers is a significant step
that must be taken by Uber

Regulations for Uber to build compliance
with standards
 Governments must not make Uber comply with the regulations
already passed by the countries
 Vehicle-for-hire Innovation Amendment Act of 2014 (VIAA) is
regarded as a regulatory success for Uber (Leighton, 2016)
 VIAA facilitates an amazing framework for states and cities that
seek to enhance Uber