A Business Report on Uber: Ethical Issues, CSR, and Stakeholder Impact

This business report examines the ethical issues faced by Uber, a multinational ride-hailing company. The report delves into various ethical challenges, including driver safety, passenger misconduct, and sexual harassment allegations. It explores how Uber handles these issues through transparency and technological improvements. The report analyzes Uber's corporate social responsibility (CSR) using Carroll's pyramid model, assessing its economic, legal, ethical, and philanthropic responsibilities. It evaluates the consistency of Uber's practices with its claimed values. The report further analyzes ethical and unethical practices affecting internal stakeholders (employees, directors, shareholders) and external stakeholders (customers). The analysis includes normative theories (ethical egoism, utilitarianism, virtue ethics) and descriptive theories (individual and situational factors). The report concludes with recommendations for improving Uber's ethical conduct and contributing to social responsibility through an effective code of conduct. The report also provides insights on decision-making theories, specifically normative and descriptive approaches, while analyzing the ethical landscape within the company.

BUSINESS REPORT

 Part a
• Introduction
• Explain ethical issue
• How company can handle this ethical issue
• Corporate social responsibility
 Part b
• Normative
• Descriptive
 Part c
 Ethical practices affect internally and externally
 Unethical practices affects internally and externally
TABLE OF CONTENT

 Business report refers to the framework that is used to examine the real
situation or a case study and for this organization apply business theories
and give various recommendations to improve the situation. The main
purpose of making this report is to analyze and learn the facts related to the
business scandals and for this give some suggestion so that they work very
effectively and efficiently and work as a long term sustainability.
Introduction

 Uber is one of the famous American multinational ride-hailing
organization that offers services to their customers by using their smart
phones. It can work worldwide and have a number of employees
approximately 22,263.
Part A – Introduction

Uber has many ethical issues that they face when they are at succession
point. It has been subjected to many ethical issues and facing the lawsuits
and some of this lawsuits are highlighted below.
 – It is one of the main scandal that was face by the Company is that many
times drivers can face the problems from passengers side like they
misbehave, beat the drivers and also assaults of drivers. .
 - The main ethical issue that was face by the Uber is that the drivers are
guilty with the sexual harassment of the customers who take the service of
car.
Explain ethical issues

 Uber is one of the largest service companies in all over the world and
because of this reason it is very important to resolve and handle all this
situation so that customers and drivers both feel safe
 To handle this situation related to the passengers and drivers they follow a
transparency.
 To handle this ethical issue company always improving their technology
by meeting up different industries so that they provide brainstorm ways to
create meaningful change.
How company can handle
ethical issue

Corporate social
responsibility
It refers to a self – regulating business model which
helps individual and stakeholders in the organization
to be socially accountable and also the public of the
country.
Carroll’s pyramid model in framing the answer
 This model helps the Uber to know their
responsibility and at the same time make profits and
revenues.
 Economic responsibility - This step is concern with
the responsibility of the firm at the time of producing
product and services needed by the society and then
sell to the people of the society to earn profits and
revenues.

 Legal responsibility –In UBER, they can follow the rules and regulation
related to their employees and drivers that they can fairly pay for their
work without any complication and as well as for the customers they make
them right to sue the case in any misbehave is conduct.
 Ethical responsibility –in Uber, company can follow a ethical
responsibility as they provide a services of the car and the driver to their
passengers at the same time in this passengers and drivers face many
issues and because of this society can refuse to use it.
 Philanthropic responsibility –In this Uber can decide to spend the more
money on technological improvement so that they can solve the customers
and the drivers problems and for this they make some decisions which is
very beneficial for future terms.
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Claims of organization regarding the
CSR and actual activities
 Important to align with global
best practices– Uber is the long
term player in the world and
follow both local and
international guides, standards
and the policies
 Accepts criticism and respond
appropriately - In this company
can face many criticism and trap
under the many scandal that will
affects its existence in the market.

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Is the organization practice consistent
with its claimed value
 Yes, If Uber can properly follow the
claimed values related to the corporate
social responsibility that its practice
should be constant.

Normative theory
 Ethical egoism - It refers to that act which is determines individually and
benefited the agent of doing it.
 Utilitarianism –In this Uber can make an ethical code of conduct by following
corporate social responsibility, treat everyone with respect, importance to
feedback that was given by the customers and the employees.
 Virtue ethics –In this leader can use the cameras or audio recording devices to
track their employees so that they do not make any mistakes. And if they make
some mistake than they alert the drivers so that they stop doing any misconduct.
Part B
Normative and descriptive

Descriptive theory
 Individual factor - In this Uber can focus on individual activities so that
they earn more and more profits. In this they could understand the functions
and laws so that they all benefitted the organization sustainability. They can
share their account within the employees so that no one faces issues.
 Situational factor- In Uber the external situation suggest the ethical issue
that focuses the global transportation technology. It can provide the ethical
channels where everyone can share their problem step by step.
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