Uber's Ethical Journey: A Reflective Essay on CSR and Business

This reflective essay delves into the business ethics of Uber, examining its corporate social responsibility (CSR) initiatives and their impact on internal and external stakeholders. It discusses the ethical issues Uber has faced, including speed jumps, harassment allegations, and data breaches, and how these issues have affected the company's image and valuation. The essay also explores the CSR activities undertaken by Uber, such as helping drivers switch to electric vehicles and partnering with NGOs to combat climate change. Furthermore, it applies normative and descriptive business theories to analyze Uber's ethical practices, emphasizing the importance of ethical conduct for the company's success and the benefits of strong ethical practices for its stakeholders. The essay concludes that by improving its ethical standards and engaging in meaningful CSR activities, Uber can enhance its reputation, attract investors, and foster positive relationships with both employees and the broader community. Desklib provides access to similar solved assignments and study tools for students.

Reflective Essay

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Corporate social responsibility....................................................................................................4
PART 2............................................................................................................................................6
PART 3............................................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCE................................................................................................................................10

INTRODUCTION
Business ethics is the appropriate business study off policies and practises regarding to
the potentially controversial subjects that include the inside trading, corporate governance,
workplace discrimination and other responsibilities like corporate social responsibilities.
This report will cover study of Uber company Which is American technology based company
and they are providing services like food delivery, ride hailing, curriers, transportation’s and
many more others.
This report will discuss on the business ethics and it's important for Uber to be successful in
their business. this report will discuss about the ethical issues Uber had in the past years and it
will also provide discussion on the ethical issue handling by company. this report will explain the
corporate social responsibility of the company. it will also apply descriptive an normative
business theories that are related to the ethics and it will relate with case scenario. in the end of
this report will analyse how ethical practises affect the companies internal and external
stakeholders.
PART 1
Introduction
Business ethics Are important for every organisation to be successful in their business. company
should always work ethically so they can provide valuable services to their customers, strong
workforce and also create good image outside the world (Ferrell, and et.al., 2019). Uber is one
of them who are operating their business all over the world and it is necessary for the company to
perform ethically to be successful Andaya big form they have to perform ethical practises so
their business can have good imagine worldwide. This study will discuss on the unethical and
ethical practises done by the Uber.
Ethical issue company had
Uber is continuously doing unethical practises the regular basis and where there are many cases
where they have perform unethical practises like speed jumps Very Uber drivers were going
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against the rules by the government The driver was driving the car in more speed. in the year
2017 10 car accident. Some of the case laws On the leader of Uber Company Related to the
harassment and criminal probes. One of Uber employee Susain also Come forward and tell her
problem related to the harassment she is facing. this company has also alleged to use the
software called greyball that is illegal and it is used to avoid regulator in geographic regions
where it was operating illegally by Uber. Due to m privacy reason Where was also banned in
London UK. it was revealed that around 57 million user in a danger due to the Uber because
there data was hacked. Due to the undertaker behaviour by the organisation United States share
of company also fall down from 84% to 74% last year. Uber once had a valuation of around $68
billion. According to the Japanese banking firm SoftBank Meanwhile brought a stake in the
company valuing it at $48 billion.
Ethical issues handled by company
According to the about discussion an ethical practise is run by theUber company are affecting
their business value in this society and creating negative image and the business world (Sroka,
and Szántó, ., 2018). It is necessary for the companies leaders to take necessary steps to solve the
issues and some of these steps also should be taken by the leaders to solve the issue. It is
necessary for their workplace to be effective where they have to provide employees ride and they
should implement policies related to the discrimination. discrimination problem is faced by the
company employees and it is affecting the morale of other employees as well. similarly other
steps like companies should performance CSR activities to create a good image again within the
market. They should give their contribution to the society so they can improve their image again.
Corporate social responsibility
Corporate social responsibility refers to the policies and practises undertaken by the company
that are indeed to have a positive influence to the world and society. the key idea behind
corporate social responsibility for organisations too but pursue pro social objectives, In addition
to maximise their profits. One of the first benefit stakeholders like employees get the rights from
the company if they are getting the equality rights within the company then they will give their
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best to achieve companies goals and objectives. it will also have direct benefit to the external
stakeholders like government and investors who are investing in the Uber company I’m having
steak and shares in company.
Carrol’s pyramid model
Carrol’s pyramid Is a framework that is helpful in explaining how and why organisations should
take responsibility toward the society. this tool highlight the 4 most important type of
responsibility by the organisation.
Economical responsibility-
Economical responsibility covered the probability of the company which is important because
companies have to pay to their employees. Employees will lose their jobs even before the
company starts their CSR activities (Ugwuozor., 2020).
Legal responsibilities
Legal responsibility covers lost that are made for the companies an employees, it can cover has
been safety to the employees, tax regulations etc.
Ethical responsibility
I think it over the business ethics where companies have to perform practises that do not harm to
the others.
Philanthropic Responsibility
Discover’s helping the society and environment using the natural resources and running the
natural practises within their business.
CSR activities by Uber
There are some CSR activities by the Uber company that includes helping drivers to go electric
that is helping to save the environment.! they are also having partnership with the other NGOs
and organisations to fight climate change. They are also making their transparency and priority
to their customers.
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Organisation practises consistent with claim the value or not
On the basis of CSR activities Uber is performing I’m giving their contribution toward the
society. Their constant to their claim the value and continuously running ethical practises related
to the CSR.
PART 2
Normative theories
Deontological ethics
According to the Deontological ethics is an action that considered morally good becausr of some
of the characteristics of the action itself, not just because of the product of action is good
(Freeman, and Dmytriyev., 2017). It means that the company should perform are ethical and
not with their consequences of their actions. it is necessary for them to do right things for their
employees an other people who are working for them and they should avoid doing the wrong
things because that they are wrong.
Virtue ethics
Virtue ethics is the person rather than action based. It looks at the moral and value character of
the person carrying out an action rather than ethical duties and rules and considerations of
particular actions. a good person is always a person who lived virtuously and it is not also
necessary for the organisation do we have good with their employees and make their employees
to live with a virtue ethics to be successful.
Ethical Egoism
Ethical egoism is the normative ethical position that moral agents ought to act in their own self-
interest. It differs from psychological egoism, which claims that people can only act in their self-
interest. ... Ethical egoism contrasts with ethical altruism, which holds that moral agents have an
obligation to help others. One of the biggest problem of this ethical egoism is that it always
failed with the moral theory becausr it cannot deal with the interpersonal interest or conflicts
theory.
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Utilitarianism
Utilitarianism is a theory of morality, which advocates actions that foster happiness or pleasure
and opposes actions that cause unhappiness or harm. When directed toward making social,
economic, or political decisions, a utilitarian philosophy would aim for the betterment of society
as a whole (Rossi, and et.al., 2021).
Descriptive theory
Individual factors
Individual factor theory cover the some of the personnel I think consideration by the
organisation. it is necessary for the over company to provide benefit to the employee personally
as well. they should also give importance to their customers and some of the individual factors
like their interest also plays an important role. it is necessary for the company to give importance
to interest an need of the customers. similarly employees interest and their needs also important
for the Uber company to satisfy and they can walk ethically. some of the basic needs like brakes
benefits an other thanks that are required by the individual person in the organisations should
also be provided by Uber company to work ethically and provide help to their employees.
Situational factors
Situation factors theory covered the outsider factors that influence behaviour of the employees
and that make them perform a unethical practises. it can also include the social economical level
and social are surrounding that is created by the Uber company value. characteristics of the
action itself, not just because of the product of action is good (Etter, Fieseler and Whelan., 2019).
It means that the company should perform are ethical and not with their consequences of their
actions. it is necessary for them to do right things for their employees an other people who are
working for them and they should avoid doing the wrong things because that they are wrong.
PART 3
Impact of ethical practise is on companies internal and external stakeholders
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Strong ethical practises by the Uber company can have huge benefits to the stakeholder of both
internal and external. One of the first benefit stakeholders like employees get the rights from the
company if they are getting the equality rights within the company then they will give their best
to achieve companies goals and objectives (Zhao, Zhang, and Kwon., 2018). it will also have
direct benefit to the external stakeholders like government and investors who are investing in the
Uber company I’m having steak and shares in company. if the company will perform better due
to their CSR activities toward their employees which means that probability will also increase an
shareholders will get better benefits and returns on their investment.
Helping people Anne contributing to wear these society can also be beneficial for the both
internal and external stakeholder of the company. Uber has already created bad image in market
due to their unethical behaviour but they can improve it by helping the society people. it will be
beneficial for the stakeholder becausr every company is providing help to the society that it will
be proud moment for the internal employees who are working for the company and they can be
proud to working for Uber. One is the other side new investors will also come to invest in the
company becausr CSR activities always create a good image in market and provide competitive
advantages to the company who are working toward the society. According to the Deontological
ethics is an action that considered morally good becausr of some of the characteristics of the
action itself, not just because of the product of action is good. It means that the company should
perform are ethical and not with their consequences of their actions. it is necessary for them to do
right things for their employees an other people who are working for them and they should avoid
doing the wrong things because that they are wrong (Yuan, Lu, Tian and Yu., 2020).
Government always want company to perform better and work toward the society. they always
support the companies who are having a good so it’s activities and helping and contributing
towards the society. Uber will able to expand their business more an open some new market for
themselves with the help of CSR activities. It will help too we had good imagine government so
they will invite the over 2 work in their country and help people effectively. this will be
beneficial for both government and Uber company an additional benefit to the society people
because they will get a better treatment. Uber company can have huge benefits to the stakeholder
of both internal and external. One of the first benefit stakeholders like employees get the rights
from the company if they are getting the equality rights within the company then they will give
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their best to achieve companies goals and objectives. it will also have direct benefit to the
external stakeholders like government and investors who are investing in the Uber company I’m
having steak and shares in company.
Impact of unethical practises on companies internal and external stakeholders
unethical practise is run by the Uber company direct has negative impact on the Stakeholders
both internal and external (Camilleri., 2017). Company has performed various unethical practises
like The driver was driving the car in more speed. in the year 2017 10 car accident. Some of the
case laws On the leader of Uber Company Related to the harassment and criminal probes. One of
Uber employee Susain also Come forward and tell her problem related to the harassment she is
facing. this company has also alleged to use the software called greyball that is illegal and it is
used to avoid regulator in geographic regions where it was operating illegally by Uber. Due to m
privacy reason Where was also banned in London UK. it was revealed that around 57 million
user in a danger due to the Uber because there data was hacked. Due to the undertaker behaviour
by the organisation United States share of company also fall down from 84% to 74% last year.
Uber once had a valuation of around $68 billion. According to the Japanese banking firm
SoftBank Meanwhile brought a stake in the company valuing it at $48 billion.
This all unethical practises creative negative image in the market where stakeholders like
investors who are external stakeholders pack back there investment from the company. From the
London company was already band. The company shares in the United states also fold down that
is showing how it is negatively impacting the company stakeholders. According to the news it
also has been heard that company has also lose their employees and faith.
Recommendation
To overcome the issues Uber have only one option left which is to perform a social corporate
responsibility activities to create their name again and achieve success in their business. You do
unethical behaviour by the company they were already lose their market shares I’m banned in
London. to overcome the issues company have to perform and contribute towards the society by
helping the poor people and they can also perform charity work to help people who are suffering
from the various issues like handicap, children who do not have home and many more others.
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CONCLUSION
This report will discuss on the business ethics and it's important for Uber to be successful in
their business. this report will discuss about the ethical issues Uber had in the past years and it
will also provide discussion on the ethical issue handling by company. this report will explain the
corporate social responsibility of the company. it will also apply descriptive an normative
business theories that are related to the ethics and it will relate with case scenario. in the end of
this report will analyse how ethical practises affect the companies internal and external
stakeholders.
REFERENCE
Books and Journals
Ferrell, O.C., and et.al., 2019. Business ethics, corporate social responsibility, and brand
attitudes: An exploratory study. Journal of Business Research,.95. pp.491-501.
Sroka, W. and Szántó, R., 2018. Corporate social responsibility and business ethics in
controversial sectors: Analysis of research results. Journal of Entrepreneurship, Management and
Innovation. 14(3). pp.111-126.
Ugwuozor, F. O., 2020. Students' perception of corporate social responsibility: Analyzing the
influence of gender, academic status, and exposure to business ethics education. Business Ethics:
A European Review. 29(4). pp.737-747.
Freeman, R. E. and Dmytriyev, S., 2017. Corporate social responsibility and stakeholder theory:
Learning from each other. Symphonya. Emerging Issues in Management. (1). pp.7-15.
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Rossi, M., and et.al., 2021. The effects of business ethics and corporate social responsibility on
intellectual capital voluntary disclosure. Journal of Intellectual Capital.
Etter, M., Fieseler, C. and Whelan, G., 2019. Sharing economy, sharing responsibility?
Corporate social responsibility in the digital age. Journal of Business Ethics. 159(4). pp.935-942.
Zhao, H., Zhang, F. and Kwon, J., 2018. Corporate social responsibility research in international
business journals: An author co-citation analysis. International Business Review. 27(2). pp.389-
400.
Yuan, Y., Lu, L. Y., Tian, G. and Yu, Y., 2020. Business strategy and corporate social
responsibility. Journal of Business Ethics. 162(2). pp.359-377.
Camilleri, M. A., 2017. Corporate sustainability, social responsibility and environmental
management. Cham, Switzerland: Springer International Publishing.
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