This report provides a comprehensive analysis of Uber's performance in the international market. It begins with an introduction and overview of Uber's services, followed by the research objectives and questions. The report investigates Uber's competitiveness, strategies for long-term success, and recommendations for maintaining its market leadership. It includes a literature review, discussing research on Uber's strategies and the sharing economy. The findings cover Uber's competitive strategies, opportunities for growth through technological advancements, and customer satisfaction. The report recommends service diversification, driver training, improved customer support, and expansion into new areas. The report concludes with a list of references used for the research.
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