Uber Action Plan Report: Corporate Governance and Ethical Analysis

This report provides a comprehensive analysis of Uber's action plan, focusing on corporate governance issues, ethical considerations, and strategic decisions. The report begins with an introduction that outlines the background of the case, including key events in Uber's development and its mission and objectives. A detailed case analysis follows, examining corporate governance issues such as ethics, board leadership, corporate social responsibilities, and risk management. The report incorporates relevant theories, including agency theory, stakeholder theory, and ethical frameworks. A case study analysis compares the compliance of similar events in the UK and USA, and lessons learned from the case are discussed. The report concludes with an assessment of investment feasibility in Uber. Overall, the report offers valuable insights into the challenges and opportunities facing Uber, providing a thorough examination of its corporate governance and strategic planning.

ACTION PLANS

Table of Contents
INTRODUCTION...........................................................................................................................1
Background of case.....................................................................................................................1
Key events of scenario................................................................................................................2
CASE ANALYSIS..........................................................................................................................5
ANALYSIS OF CORPORATE GOVERNANCE ISSUES............................................................6
Ethics...........................................................................................................................................6
Board leadership..........................................................................................................................7
Corporate social responsibilities.................................................................................................7
Risk management........................................................................................................................8
THEORIES......................................................................................................................................9
Definitions of theories.................................................................................................................9
Academic theory related with the case........................................................................................9
Agency theory...........................................................................................................................11
Stakeholder theory....................................................................................................................12
Ethical issues in the Uber..........................................................................................................12
CASE STUDY ANALYSIS..........................................................................................................12
Compliance of similar events in UK.........................................................................................12
Corporate Governance in UK and its comparison to USA laws...............................................13
Lessons from the case...............................................................................................................14
Investment feasibility in Uber...................................................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Action plan is the important perspective of the strategic management and plan in which
actions are added to accomplish the goals. It includes list of the tasks that assists to accomplish
goals and objectives in systematic manner (Picard, 2015). In order to considered the present
report, main purpose is to develop effective results and outcomes to target the people from
different countries. In this regard, the selected enterprise is Uber which is the biggest
international transportation firm. Its headquarter situated in the San Francisco in the United
States. The company determine plan to develop their effective functions and operations in all
over the global market.
Mission of the company
In respect to develop effective results, Uber has mission to make smarter transportation
will lesser cars and higher access. Therefore, the company selected action plan to make their
objectives and goals in the international market.
Objectives of the firm:
 To incorporate taxi network with creating link riders with safe and secure to provide them
variety of price point in the different cities of the globe.
 To incorporate international P2P logistic platform that assists to enable with each one
request (Yang and Yu, 2015).
 To create change 100% human driven logistic with automatic logistics.
Background of case
In Uber, ride hailing app had appealed against ruling that drivers were workers with the
minimum wage rights and non self-employed. In the US company, claims determines on the
drivers who are self-employed and said to launch further appeal against Tribunal decisions.
Drivers James Farrar and Yaseen Aslam also won employment tribunal case last year. Therefore,
they are arguing as they classified citing the Uber control over the working conditions. In
addition to this, the company challenged ruling at tribunal central London which gives personal
flexibility value in the enterprise (Tyler, Boyd and Winkler, 2014).
1

Key events of scenario
In respect to develop timeline for Uber, American company develop operations in
transportation network company. Therefore, they offer variety of transportation and logistics
services on demand company.
Year Time Events Details
2009 March Company Uber founded
UberCab
2010 July and December Company and team Uber going first time
in the San Francisco.
Further, in December
Ryan Graves step
down as C EO
2011 February and May Funding and national
expansion
Uber announces to
raise their fund with
benchmark capital.
Uber also going to live
in New York City.
2011 December 5 and 7 Funding Uber announce series
B which including
investors such as
Golden Sachs, Menlo,
etc.
2012 June, July 2 International
expansion
Uber launches their
operations in London
and Lyft comes which
is the competitor of
Uber. Low cost hybrid
vehicle launch in the
market
2

2013 June July International
expansion
Uber expands and
launches operations in
Mexico city, Asia,
Taiwan, etc.
2013 August 8 and 23 International
expansion and funding
Uber expanding their
operations in Africa
through launches first
product in
Johannesburg (Ghezzi,
Cavallaro and
Balocco, 2015).
2013 August 23 and 29 Funding and
international
expansion
Uber expands to the
India with launching
products in Bangalore.
2014 April Products Uber launches Tush in
the New York city.
Courier services also
determines through
using bicycle to
deliver the packages.
2014 June and July Funding and
international
expansion
Uber officially
launches Lagos,
Nigeria to expanding
its presence to Western
Africa
2014 August, October and
November
Products, controversy In New York time,
there are several blogs
has been launched that
create controversy to
make communication
3

with effective
information. It is the
best way to determines
effective results.
2015 January, February Funding, international
expansion, team
In 2015, Uber get
finance for debt
financing. They launch
first product in East
Africa, etc. Uber opens
robotics research
facilities for building
service driving cars.
2015 April, June, July Product, legal Uber drives as the
employees so that
judgement
recommends for
operating in California
2016 April, May, June International
expansion, local
retreat, Product
Uber Launches
Buenos Airer,
Argentina and claim of
the illegality and taxi
protests. In the may,
Uber and Lyft cease
operations in Austin
Taxes which create
response to the city
ordinance.
2016 September Product and legal Uber login mapping in
UK streets in order to
make efforts for
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identifying best pick
up.
2017 March Product Uber login with beta
testing for program in
the selected cities for
picking up passengers
aged 13 through 17.
Company terms and
services develops by
CEO to take summer
sabbatical after
investigation into the
company workplace.
2017 June, August, October Team and products Resign as the CEO and
new CEO selected for
the company. New
team has been getting
new member at
workplace for
enhancing their profits
and revenue. Visa card
also announced for the
US market in
partnership with
Barclays.
CASE ANALYSIS
Due to diligence report, it has been concluded that cybersecurity firm develop to make
proper timeline of the events. In this regard, event leading up with acquisition for exact
5

information that access and taken from the google. The document also release with the latest
salvo in the Lawsuit between two biggest players (Windhausen Jr, 2016).
The Stroz report also kept sealed for month as Uber fought to keep it private. Further,
Waymo also using report's inclusion into the records to show awareness with several actions.
However, report not showing answer of the main questions that are appeared in the case. In this
aspect, report also make details instead of the history. In addition to this, meetings conducted
with Uber executives when he was employed at Google. It has been suggested to work together
in some capacity of Mr. Levandowski who is eventually partnered with Lior Ron. The pair is
also convinced roughly to join with making extra efforts. The group also eventually split off
from the Goggle to start Otto-motto (Tay and Choi, 2016).
The chosen company has main objectives to deals with incorporate huge taxi network in
all over the world so that they can attain more benefits and profits at workplace. In this regard,
riders are also making safe and security which create easy transportation to provide variety of
price point. Therefore, they can capture the all over the globe to attain more profits and revenue
at workplace. Incorporates with international highest P2P, logistic platform also enable on the
basis of request. Hence, they have to make changes from 100% human driven with logistics.
ANALYSIS OF CORPORATE GOVERNANCE ISSUES
Ethics
With this aspect, one of the best way determines as the thinking which develops as the
ethics to take quick response towards reacting with belief and challenged. Ethics are governed
with the thought and processes that are exists in the organisation.
In respect to put the lightly, Uber has had rough work determines so that departure of
CEO Travis Kalanick which has many top deputies in several months of the non stop scandals.
Further, the company also identify unique position to hit and reset the button. Naturally, there are
several experts exists who weighing to win the variety recommendations to rebuild the targeted
image of Uber. New coalition of the labour unions also create accessibility advocates to the
company for top investors. In respect to make certain changes, corporate leadership level also
create dangerous likelihood to sustained ethics challenges will resurface (Cooney, 2013). The
company also make several fundamental changes for conducting the operations and functions.
Uber is also engaged for making several changes such as data sharing with local communities.
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There are several adversarial determines for collaborating relationship with local
government. Company recently discontinued for regulating software program at workplace.
Further, recommendations also providing such as paying drivers with living wage and making
proper payroll taxes contribution to the employees' compensation, social security, etc. The
organisation also classifies drivers that are advocating for more ethical Uber. Further, the
company also launched entitled of 180 days to change for aimed to improve outreach to drivers.
Efforts are also includes for adding options for app information that assists to obtain insurance
protection. On the other hand, insurance policies also promoted to leave with drivers for a
thousand of the dollars (Blimpo, 2014).
They are also urging Uber to commit more transparent pricing structure for the recent
reports that make routinely charges on the riders. Further, they are also demand to commit safe,
equal services especially in the communities of colour and people with disabilities. Accessibility
advocates recently sue for enough accessible vehicle. The best way for Uber is to move forward
for the enterprise to create real, transparent and enforceable commitment to the drivers.
Corporate governance is the well known perspective which determines by the
management that plays vital role for create shape to the company for increasing optimum
utilization of resources (Yang and Yu, 2015). Core of the successful management also lies to
create clarity of vision, plan of action, etc. Execution of the plan is the real gamut of the
operations which is important for the corporate governance and ethics comes into the being.
Organisation also managed through policies, guidelines and systems which are dynamics
instruments for reviewing time to time gauge. In addition to this, decisions are also taken with
the framework of policies and guidelines in the place. In this time, it could be critical to
implement policies and ascertain effective accessibility advocates (Matsumoto, Sukarno and
Susanti, 2016).
Board leadership
Uber require board leadership that assists to make and create proper direction to team
members. In this regard, every member share their roles and responsibilities in new areas. Board
of director of Uber has massive skills and they are developing their performances to replace
objectives in systematic aspect. The organisation also adding group to become effective member
of the enterprise. Therefore, they are developing their functions and operations to ascertain
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information significantly at workplace. The company also operating their functions and
operations as the big data analysis which make effective results at workplace.
Corporate social responsibilities
CSR model also often corporation that take initiatives for assessing and taking
responsibilities in which the business will effected on the environment and social well-being.
This term is generally applied to make efforts for regulators and environment protection group as
well. Uber is the large enterprise which immensely powerful entities to create point for frequent
trumped that make interest of sovereign nations. Tariff policies also regulated for independent
country which create harm to the local communities. It is also Colombian which make effective
results and functions for ascertain social and environmental changes.
Corporation have enormously detrimental effects on the environment. Therefore, it
impacts to the some conspicuous. Therefore, Uber need to implement effective roles and
characteristics on the demand of global environment. However, in many cases it can be harm to
the environment so that some areas need to be develops for intentionally and unintentionally
operations. In respect to make long term profits, CSR operations need to be develops business
economic role that ascertain for conducting effective financial performances. Political socio
logistics become more interesting in the CSR for the theory of globalisation, neo-liberalism, late
capitalism. Sociologist viewed also ascertain for the corporate goals and objectives in the
enterprise. Hence, economic metrics also create relationship between social and financial
performances (Matsumoto, Sukarno and Susanti, 2016).
CSR also increasing with technology so that business environment become more
nationalised and transparent to develop their profits and revenue. Uber also developing and
competing in the global market so that they can easily increase operations and functions as the
globalisation which become more important for the company. The society also concern for the
business so promote and share cab facilities at the minimum cost so that middle class people can
using these facilities easily.
Risk management
Risk management is the process in which Uber need to identify, assessing and controlling
threats for organisation capital and earnings. These threats and risks create impact on the
business and wide variety of sources such as financial uncertainty, legal liabilities, strategic
management errors, etc. IT security and threats are determining data that are related with
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strategic which create priorities and management plan including processes for assess threats for
digital assets. Proprietary corporate data and customers personally identified information for
effective results. In the digital assets, processes also develops that assists to manage functions
with identifying information and intellectual property.
In the Uber, risk management determines in the several industries in which government
bodies expanded regulatory compliance with rules and regulations. Therefore, risk management
includes plans, policies, procedures, etc. which assist to increase number of industries board of
directors which reviews enterprise risk management. Henceforth, the company could assess their
risk analysis, results audits and measurement of the risk assessment. It becomes major
components of the business strategy that assists to set standards that are developed by the
business strategy. Risk management standards designed to create help the business people to
understanding and threats in effective manner (Yang and Yu, 2015). With the help of unique
vulnerabilities, risk has been identified for reducing the risk and make efforts for the organisation
organisational strategy.
There are several advantages exists in front of Uber to manage their risk in systematic
aspect. In the market of US, the organisation has several advantages to deal and cope up with
different aspects of the organisation. Generally risk has been shown to create huge impact on the
business performances. Popular cab services also determines at recent place into the core
perspective activities. In recent time, there are several changes also exists which impact on the
recent goals and objectives at workplace. There are several chances to get maximum advantages
from the customers. As they are unable to get unethical practices that take place in the business
environment. The selected business has little amount of risk so that they can easily obtain
creative results at workplace (Matsumoto, Sukarno and Susanti, 2016).
THEORIES
Definitions of theories
Theories determines as the system of ideas which intended to explain something that are
based on the general principles for expanding something. Set of principles also included system
of ideas which need to explain on the basis of assumptions, notion, feelings, etc.
9

Academic theory related with the case
The business system based on the mobile apps so that taxi enterprise consist their better
performances and objectives to meet with goals and objectives in the business environment. In
this regard, ride sharing is the better perspective that assists to meet with rider passengers for
emerging and disruptive approach for highly regulated and entrenched taxi industry. In Uber
management of the taxi value chain determines as the improvement in the bookings,
responsiveness and availability of payment. Further, mobile app also consist the taxi booking
riding with emerging and disruptive approach that is highly regulated and entrenched to make
creative functions. Current industry practices and structure also facing challenged which require
licence to the management of the organisation. It also provides different services such as radio-
taxi and chauffeur services, etc.
The chosen organisation is the monopolistic, highly regulated and ossified. It is the major
aspect which assists to operate functions to provide metered fares at set rates. Regulations are
also organised in all over the individual and urban market so that local communities and
ordinates determines their participation in the politics. Current industry and practices are
challenged so that often licences also club with New York market. These supplement fleets also
develops payment method of Uber which characteristics by the poor behaviour. Entrenched
providers are also determines their infrastructure, inefficient bookings, supply and demand
management, etc. Poor consumers experience and high monopolistic power ascertain with
payment to understand the working conditions.
To date the changes, incumbents also determines bolt ons to the existing analogue
enterprise through credit cards payment, telephone and computer bookings, etc. In several cities,
the enterprise also trying to manage capacity that is imbalance so that it will increase that
coordination of Uber with its customers and other partners. However, journey times also
invariably which is similar to users and passengers riders which create clear ability to the source
of taxi, waiting time for pick-ups, fares, etc. (Yang and Yu, 2015). Mobile apps are also led with
new entrants which used disruptive strategies such as challenging behaviour, establishes
regulations, practices, etc. Therefore, it assists to complete the redesign which offers the values
to increase the customer utility and value. With the help of this technology, digital business and
communication will be develops that improves services level through engage customers. Without
10

their support, mobile app and new entrants are forcing with changes to the regulations and
industry behaviour.
Recently, there are two types of taxi mobile app leaders are exists such as Uber and Lyft.
In this regard, the Uber considered rapidly scaling with productive commercial model that assists
to determine leveraging and emerging trends to the open sources and sharing ride share. Other
new entrants are also challenging that incumbents and struggling to redesign existing pre-digital
businesses. Further, transaction cost need to be reduce from the mobile so that it is based on the
taxi companies to demonstrate and appears effectiveness at workplace. In this regard, Uber also
providing reduction to emerging operations that are aggregated to establish licensed. Comparison
of the Uber also determines actual fares which compared to the licensed and metered in the
selected number of US cities. It also reveals to the functions and operations for creating
consistent pattern at workplace. In this regard, Uber also fares consistently lower and time on the
motion basis. It has been observed that relationship is the strengthened with time and motion that
increases continuously (Matsumoto, Sukarno and Susanti, 2016).
Mobile app of the companies also based on the commercial services so that Uber
increasing their social ability across the number of dimensions. In addition to this, analysis also
ascertain with institute of technology that regard to the taxi journeys and also suggested with
significant increasing in social outcomes. Saving also demonstrates reduction in the time
expanded in the pre and post journey. It has been noted that actual journey times also appears to
the similar whether with the help of mobile app taxi and licensed. Average time reduction is the
overall total journey which estimate 20 to 30%.
Agency theory
Agency theory also establishes with relationship in which party also describes work in
which work will be accomplish in systematic manner. As results, it includes principles that
determines and decide work of the Uber. In this aspect, two parties implement their efforts and
increase outcomes as per the guidance of their principal. Hence, task will be completed in
systematic manner to ascertain effective activities and goals at workplace. In addition to this,
they are also motivated with self-interest and to perform and accomplish common goals.
Therefore, it is needed to ascertain effective results through motivate people at workplace. Both
people takes self interests to accomplish common goals and objectives.
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Further, it has been seen that research evidence also offers with credible explanation for
obedience and useful training exercises. Hence, people need to aware towards the responsibilities
which assists to accomplish desired results at workplace. However, it includes several demerits
such as agency theories which could be impact negatively on the manipulation of the
information. As results, it creates proper requirement in the business unit.
Principal agent theory
This theory includes two parties in which one is provided several kinds of information
which assists to define objectives, incentives, recruitment, etc. On the other hand, another party
includes agent and subordinate who receive orders and instructions from the principal. Agent and
subordinate also liable to take several actions that assists to guide accordingly. Beside this,
principals are also assists to understand complex relationship with organisation. If both people
taking interest then they have chance to manage conflicts in significant manner.
Stakeholder theory
In this kind of theory, relationship establishes among organisation and other in the
context of internal and external perspective. Stakeholder also demonstrates inside and outside the
company which includes customers, employees, suppliers, government, non-profit enterprise,
etc. It can be influenced through activities of the organisation (Yang and Yu, 2015). As results,
activities of stakeholder also influence by the business goals and objectives which requires attain
more effective results. Further, it is also difficult to avoid the issues and solve conflicts among
the organisation and members to attain desired aspects at workplace. However, in Uber there are
several issues take place which impact negatively on its functioning and outcomes.
Ethical issues in the Uber
There are several kinds of ethical issues exists that are related with operations of Uber. It
has been assessed that due to changes in taste the organisation need to focus on the maximum
attention of the company leaders that create issues surrounded. In this context, there are different
confidential complaints exists which create ethical screens and producers analysis the
performances. Superior communication analysis also Edmund Burke Political aspects. In respect
to solve the issues, customers need to set complaints for new team to deal with direct customers
towards the issues. According to the guidelines, it has been stated that there are sexual
arbitrament also take place which impact on the workers performances. This issues come in the
August 2017. Ethical issues are related with sexual matter that are seen in the organisation.
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CASE STUDY ANALYSIS
Compliance of similar events in UK
Corporate governance is a framework of rules, regulations and policies which helps in
directing and controlling the company. Similar rules have been set up by Uber as well. It helps in
balancing the interest of various stakeholders which can directly be affected by decisions of top
level management of the company. There are various policies that have been framed considering
social and regulatory environment (Tricker and Tricker, 2015). Actions plans have been decided
by Uber so that it can directly be practiced by the agents of the entity. They take into
consideration all the skills and knowledge possessed by their employees so that all the available
resources can be utilised in the best possible manner.
However, Uber may not be successful in framing the policies and has to bear a great loss
due to its weak regulatory framework. The dysfunctional structure of corporate governance
policies of Uber obstructed in achieving the objectives being framed for it. It even split the
investors which directly affected the investment activities of the entity as well. Unequal voting
rights to the stakeholders created conflicts between them. It was the prime reason of occurrence
of problem in the company premises.
It is important for the board of members to think twice before taking any decision for the
benefits of the enterprise. Further, misappropriate law suits interfered in the governing policies.
It ultimately risked the existence of the entity and its smooth functioning at that time as well.
It acts as a lesson for the companies like Uber to frame their policies of corporate
governance appropriately so that its existence is not at risk. Further, it will also help in protecting
the rights and interest of the stakeholders. It acts as a cautionary measure that can further help in
improvising the policies that has already been laid down by the authorities of the company. Some
of the common corporate governance policies that can be adopted by Uber and other companies
or similar nature are as follows:
Make the senior management team to be responsible for performance review process.
Making them accountable can further help in greater involvements of top level
management in various practices of the company.
Giving the board of directors of the company more authority and independence can
help in framing better policies.
Increase in the diversity of the organization (Acharya and et.al., 2012)
13

Enhance internal audit committee will help in clear articulation of compliances and
other harassment issues.
Enhancement in internal control can make the stakeholders to respect the compliances
being framed by top level management.
Corporate Governance in UK and its comparison to USA laws
Different countries follow varied types of laws with respect to corporate governance.
Similar is the case of UK and USA. The major focus of Anglo American Model of corporate
governance is on interest of stakeholders of the company. The executive director most commonly
dominates the non-executive director stream of the entity. The non-executive director may not
hold the authority of preparation of compliances in the enterprise but holed relevant authority of
decision making. These are the people who holds the post of audit committee, compensation
committee, etc. The method being followed in USA is also known as unitary system of authority
(Belloc, 2012).
In case of UK, CEO is not considered as a chairman of the board. However, in US the
CEO is liable to play both the roles in the organization. It shows that in US major role is played
by CEO in the process of decision making in the organization. Various states of US are involved
in following Model Business Corporation Act. But the companies which are involved in public
trading follows Delaware for establishing corporate governance in the organization.
The rules followed in US are less authoritative as compared to the one which are
followed in UK. There are various legislations that apply on business that are being conducted in
UK. These legislative texts are included in following;
Common Law rules
Statute
Constitutional documents of the entity
Listing rules of organizations
Non-legal guidelines that are being issued to represent investors (Adegbite, Amaesh
and Nakajima, 2013)
Financial Services Authority’s code of market conduct.
As per the reports being published in USA, there is no specific legislative text that is
followed in USA which can guide the companies to resolve prevailing issues in the organization.
Hence, the issue is regulated in different manner in each of 50 states of USA. Currently, USA
14

has been influenced by the rules and regulations being followed in UK with respect to corporate
governance. It has helped the country to have better practices for assessment of corporate
governance rules followed by the companies
Lessons from the case
It is important for the company to follow the stated ethics in the rules and regulation that
has been laid down not only by the government of the country but also by the entity in its
guidelines as well. Every company is permissible to lay down its own rules, regulations and
policies but it must not be forbidden by the law being followed in the nation. The case of Uber
has instigated various companies in the same race to brush up their laws and make an assessment
that whether they are properly followed by them or not. The audit on the same will help in
ascertaining the pros and cons of followed laws. Further, it is also important for the organizations
to reconsider their legislations and issued guidelines so as to make sure that it is benefitting the
entity and further contributing in attainment of the objectives of the entity as well (Capaldi,
2013).
Some of the common methods that are being used by the entities include, assessment of
key performance indicators that can directly contributing in ascertaining that how the rules are
regulations are directly contributing towards the success of the organization. Reviewing the
methods by assessing internal control can also help in giving affirmative results in terms of
corporate governance. Development of succession plan based upon the reports gather can
certainly help in the betterment of the policies of the organization. A holistic succession plan
could be better action which was not adopted by Uber due to which it drowns itself into losses.
Making a certain segment of responsible for the functions and setting high performance level in
the entity can help in dealing with the issue (Jo and Harjoto, 2012).
It is important for the organization to involve their employees in the process of decision
making. It helps in getting better ideas as they are the first person who comes in direct contact
with the customers. It also makes them feel a sense of belongingness towards the organization
and reduces the compliance of non-fulfilment of rules and regulation being issued.
Formation of risk management strategy is another important aspect that must be consider
by the organization. It was something which was not followed by Uber. It is an essential duty of
the board to assess the risk beforehand and prepare management strategies for the same. Careful
evaluation of current skills and knowledge possessed by the board can help organizations in
15

making sound decisions. It helps in effectively facing the risks and prepare plans for
development and excellence of opportunities which crops up in the organization.
Investment feasibility in Uber
Uber would have received a lot of back lash due to inappropriate structure of corporate
governance and its constant failure in following the ethical aspects of the organization. However,
it is expected that improvement in the policies can certainly help the entity to reinsure heavy
profits as before. It will not only help the organization but will also handhold stakeholders who
are attached to it (Khan, Muttakin and Siddiqui, 2013). Based on it, it can be decided that
investment in Uber will prove to be beneficial in upcoming years. The decision has been made
considering the following aspects of Uber:
Financial aspect: The company have been able to gather huge amount of investment in
the form of foreign direct investment and local investment both. It has made the
company financially strong which helps in fulfilling the financial requirements of the
shareholders attached to it. Hence, there are higher changes of profits hence investment
in this company will be beneficial (Walls, Berrone and Phan, 2012).
Ethical prospects: Uber is involved in designing the ethical framework again so as top
cope up with his distorted brand image in the market. It has made the internal control
policies of Uber quite strict. It is ensuring that the laid down principles are followed in
appropriate manner so that no stone is left unturned which can bring back the company
into losses again. Hence, it is the best time to make an investment in this organization
so as to gain better return as a stakeholder (Armstrong and et.al., 2015).
Risk management: The risk management activities of the organization have been
improved in comparison to the one being followed by it in earlier cases. It has
maintained its own risk register where immediate actions are taken by them for the
risks that is higher. The organization also takes corrective actions for the one which
requires emphasis. It has helped the company to take actions for the risks beforehand
so that it does not affect the goals and objectives of the company (Shields and et.al.,
2015).
16

CONCLUSION
From the above report, it can be concluded that action plan consist effective results to
operate functions and operations in the business environment. In this regard, management can
easily develop their functions and operations to deal with different activities at workplace.
Therefore, there are several activities exist in front of Uber to cater relevant information that
assist to meet with targets new customers. Furthermore, corporate governance also assists to
develop the target market to ascertain effective functioning at workplace. Moreover, report
articulated about corporate governance that assists to meet with different norms, practices and
regulations that take place to ascertain effectiveness at workplace.
17

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