Uber Action Plan Report: Corporate Governance and Ethical Analysis

This report provides a comprehensive analysis of Uber's action plan, focusing on corporate governance issues, ethical considerations, and strategic decisions. The report begins with an introduction that outlines the background of the case, including key events in Uber's development and its mission and objectives. A detailed case analysis follows, examining corporate governance issues such as ethics, board leadership, corporate social responsibilities, and risk management. The report incorporates relevant theories, including agency theory, stakeholder theory, and ethical frameworks. A case study analysis compares the compliance of similar events in the UK and USA, and lessons learned from the case are discussed. The report concludes with an assessment of investment feasibility in Uber. Overall, the report offers valuable insights into the challenges and opportunities facing Uber, providing a thorough examination of its corporate governance and strategic planning.

ACTION PLANS

Table of Contents
INTRODUCTION...........................................................................................................................1
Background of case.....................................................................................................................1
Key events of scenario................................................................................................................2
CASE ANALYSIS..........................................................................................................................5
ANALYSIS OF CORPORATE GOVERNANCE ISSUES............................................................6
Ethics...........................................................................................................................................6
Board leadership..........................................................................................................................7
Corporate social responsibilities.................................................................................................7
Risk management........................................................................................................................8
THEORIES......................................................................................................................................9
Definitions of theories.................................................................................................................9
Academic theory related with the case........................................................................................9
Agency theory...........................................................................................................................11
Stakeholder theory....................................................................................................................12
Ethical issues in the Uber..........................................................................................................12
CASE STUDY ANALYSIS..........................................................................................................12
Compliance of similar events in UK.........................................................................................12
Corporate Governance in UK and its comparison to USA laws...............................................13
Lessons from the case...............................................................................................................14
Investment feasibility in Uber...................................................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Action plan is the important perspective of the strategic management and plan in which
actions are added to accomplish the goals. It includes list of the tasks that assists to accomplish
goals and objectives in systematic manner (Picard, 2015). In order to considered the present
report, main purpose is to develop effective results and outcomes to target the people from
different countries. In this regard, the selected enterprise is Uber which is the biggest
international transportation firm. Its headquarter situated in the San Francisco in the United
States. The company determine plan to develop their effective functions and operations in all
over the global market.
Mission of the company
In respect to develop effective results, Uber has mission to make smarter transportation
will lesser cars and higher access. Therefore, the company selected action plan to make their
objectives and goals in the international market.
Objectives of the firm:
 To incorporate taxi network with creating link riders with safe and secure to provide them
variety of price point in the different cities of the globe.
 To incorporate international P2P logistic platform that assists to enable with each one
request (Yang and Yu, 2015).
 To create change 100% human driven logistic with automatic logistics.
Background of case
In Uber, ride hailing app had appealed against ruling that drivers were workers with the
minimum wage rights and non self-employed. In the US company, claims determines on the
drivers who are self-employed and said to launch further appeal against Tribunal decisions.
Drivers James Farrar and Yaseen Aslam also won employment tribunal case last year. Therefore,
they are arguing as they classified citing the Uber control over the working conditions. In
addition to this, the company challenged ruling at tribunal central London which gives personal
flexibility value in the enterprise (Tyler, Boyd and Winkler, 2014).
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Key events of scenario
In respect to develop timeline for Uber, American company develop operations in
transportation network company. Therefore, they offer variety of transportation and logistics
services on demand company.
Year Time Events Details
2009 March Company Uber founded
UberCab
2010 July and December Company and team Uber going first time
in the San Francisco.
Further, in December
Ryan Graves step
down as C EO
2011 February and May Funding and national
expansion
Uber announces to
raise their fund with
benchmark capital.
Uber also going to live
in New York City.
2011 December 5 and 7 Funding Uber announce series
B which including
investors such as
Golden Sachs, Menlo,
etc.
2012 June, July 2 International
expansion
Uber launches their
operations in London
and Lyft comes which
is the competitor of
Uber. Low cost hybrid
vehicle launch in the
market
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2013 June July International
expansion
Uber expands and
launches operations in
Mexico city, Asia,
Taiwan, etc.
2013 August 8 and 23 International
expansion and funding
Uber expanding their
operations in Africa
through launches first
product in
Johannesburg (Ghezzi,
Cavallaro and
Balocco, 2015).
2013 August 23 and 29 Funding and
international
expansion
Uber expands to the
India with launching
products in Bangalore.
2014 April Products Uber launches Tush in
the New York city.
Courier services also
determines through
using bicycle to
deliver the packages.
2014 June and July Funding and
international
expansion
Uber officially
launches Lagos,
Nigeria to expanding
its presence to Western
Africa
2014 August, October and
November
Products, controversy In New York time,
there are several blogs
has been launched that
create controversy to
make communication
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with effective
information. It is the
best way to determines
effective results.
2015 January, February Funding, international
expansion, team
In 2015, Uber get
finance for debt
financing. They launch
first product in East
Africa, etc. Uber opens
robotics research
facilities for building
service driving cars.
2015 April, June, July Product, legal Uber drives as the
employees so that
judgement
recommends for
operating in California
2016 April, May, June International
expansion, local
retreat, Product
Uber Launches
Buenos Airer,
Argentina and claim of
the illegality and taxi
protests. In the may,
Uber and Lyft cease
operations in Austin
Taxes which create
response to the city
ordinance.
2016 September Product and legal Uber login mapping in
UK streets in order to
make efforts for
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identifying best pick
up.
2017 March Product Uber login with beta
testing for program in
the selected cities for
picking up passengers
aged 13 through 17.
Company terms and
services develops by
CEO to take summer
sabbatical after
investigation into the
company workplace.
2017 June, August, October Team and products Resign as the CEO and
new CEO selected for
the company. New
team has been getting
new member at
workplace for
enhancing their profits
and revenue. Visa card
also announced for the
US market in
partnership with
Barclays.
CASE ANALYSIS
Due to diligence report, it has been concluded that cybersecurity firm develop to make
proper timeline of the events. In this regard, event leading up with acquisition for exact
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information that access and taken from the google. The document also release with the latest
salvo in the Lawsuit between two biggest players (Windhausen Jr, 2016).
The Stroz report also kept sealed for month as Uber fought to keep it private. Further,
Waymo also using report's inclusion into the records to show awareness with several actions.
However, report not showing answer of the main questions that are appeared in the case. In this
aspect, report also make details instead of the history. In addition to this, meetings conducted
with Uber executives when he was employed at Google. It has been suggested to work together
in some capacity of Mr. Levandowski who is eventually partnered with Lior Ron. The pair is
also convinced roughly to join with making extra efforts. The group also eventually split off
from the Goggle to start Otto-motto (Tay and Choi, 2016).
The chosen company has main objectives to deals with incorporate huge taxi network in
all over the world so that they can attain more benefits and profits at workplace. In this regard,
riders are also making safe and security which create easy transportation to provide variety of
price point. Therefore, they can capture the all over the globe to attain more profits and revenue
at workplace. Incorporates with international highest P2P, logistic platform also enable on the
basis of request. Hence, they have to make changes from 100% human driven with logistics.
ANALYSIS OF CORPORATE GOVERNANCE ISSUES
Ethics
With this aspect, one of the best way determines as the thinking which develops as the
ethics to take quick response towards reacting with belief and challenged. Ethics are governed
with the thought and processes that are exists in the organisation.
In respect to put the lightly, Uber has had rough work determines so that departure of
CEO Travis Kalanick which has many top deputies in several months of the non stop scandals.
Further, the company also identify unique position to hit and reset the button. Naturally, there are
several experts exists who weighing to win the variety recommendations to rebuild the targeted
image of Uber. New coalition of the labour unions also create accessibility advocates to the
company for top investors. In respect to make certain changes, corporate leadership level also
create dangerous likelihood to sustained ethics challenges will resurface (Cooney, 2013). The
company also make several fundamental changes for conducting the operations and functions.
Uber is also engaged for making several changes such as data sharing with local communities.
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There are several adversarial determines for collaborating relationship with local
government. Company recently discontinued for regulating software program at workplace.
Further, recommendations also providing such as paying drivers with living wage and making
proper payroll taxes contribution to the employees' compensation, social security, etc. The
organisation also classifies drivers that are advocating for more ethical Uber. Further, the
company also launched entitled of 180 days to change for aimed to improve outreach to drivers.
Efforts are also includes for adding options for app information that assists to obtain insurance
protection. On the other hand, insurance policies also promoted to leave with drivers for a
thousand of the dollars (Blimpo, 2014).
They are also urging Uber to commit more transparent pricing structure for the recent
reports that make routinely charges on the riders. Further, they are also demand to commit safe,
equal services especially in the communities of colour and people with disabilities. Accessibility
advocates recently sue for enough accessible vehicle. The best way for Uber is to move forward
for the enterprise to create real, transparent and enforceable commitment to the drivers.
Corporate governance is the well known perspective which determines by the
management that plays vital role for create shape to the company for increasing optimum
utilization of resources (Yang and Yu, 2015). Core of the successful management also lies to
create clarity of vision, plan of action, etc. Execution of the plan is the real gamut of the
operations which is important for the corporate governance and ethics comes into the being.
Organisation also managed through policies, guidelines and systems which are dynamics
instruments for reviewing time to time gauge. In addition to this, decisions are also taken with
the framework of policies and guidelines in the place. In this time, it could be critical to
implement policies and ascertain effective accessibility advocates (Matsumoto, Sukarno and
Susanti, 2016).
Board leadership
Uber require board leadership that assists to make and create proper direction to team
members. In this regard, every member share their roles and responsibilities in new areas. Board
of director of Uber has massive skills and they are developing their performances to replace
objectives in systematic aspect. The organisation also adding group to become effective member
of the enterprise. Therefore, they are developing their functions and operations to ascertain
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information significantly at workplace. The company also operating their functions and
operations as the big data analysis which make effective results at workplace.
Corporate social responsibilities
CSR model also often corporation that take initiatives for assessing and taking
responsibilities in which the business will effected on the environment and social well-being.
This term is generally applied to make efforts for regulators and environment protection group as
well. Uber is the large enterprise which immensely powerful entities to create point for frequent
trumped that make interest of sovereign nations. Tariff policies also regulated for independent
country which create harm to the local communities. It is also Colombian which make effective
results and functions for ascertain social and environmental changes.
Corporation have enormously detrimental effects on the environment. Therefore, it
impacts to the some conspicuous. Therefore, Uber need to implement effective roles and
characteristics on the demand of global environment. However, in many cases it can be harm to
the environment so that some areas need to be develops for intentionally and unintentionally
operations. In respect to make long term profits, CSR operations need to be develops business
economic role that ascertain for conducting effective financial performances. Political socio
logistics become more interesting in the CSR for the theory of globalisation, neo-liberalism, late
capitalism. Sociologist viewed also ascertain for the corporate goals and objectives in the
enterprise. Hence, economic metrics also create relationship between social and financial
performances (Matsumoto, Sukarno and Susanti, 2016).
CSR also increasing with technology so that business environment become more
nationalised and transparent to develop their profits and revenue. Uber also developing and
competing in the global market so that they can easily increase operations and functions as the
globalisation which become more important for the company. The society also concern for the
business so promote and share cab facilities at the minimum cost so that middle class people can
using these facilities easily.
Risk management
Risk management is the process in which Uber need to identify, assessing and controlling
threats for organisation capital and earnings. These threats and risks create impact on the
business and wide variety of sources such as financial uncertainty, legal liabilities, strategic
management errors, etc. IT security and threats are determining data that are related with
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strategic which create priorities and management plan including processes for assess threats for
digital assets. Proprietary corporate data and customers personally identified information for
effective results. In the digital assets, processes also develops that assists to manage functions
with identifying information and intellectual property.
In the Uber, risk management determines in the several industries in which government
bodies expanded regulatory compliance with rules and regulations. Therefore, risk management
includes plans, policies, procedures, etc. which assist to increase number of industries board of
directors which reviews enterprise risk management. Henceforth, the company could assess their
risk analysis, results audits and measurement of the risk assessment. It becomes major
components of the business strategy that assists to set standards that are developed by the
business strategy. Risk management standards designed to create help the business people to
understanding and threats in effective manner (Yang and Yu, 2015). With the help of unique
vulnerabilities, risk has been identified for reducing the risk and make efforts for the organisation
organisational strategy.
There are several advantages exists in front of Uber to manage their risk in systematic
aspect. In the market of US, the organisation has several advantages to deal and cope up with
different aspects of the organisation. Generally risk has been shown to create huge impact on the
business performances. Popular cab services also determines at recent place into the core
perspective activities. In recent time, there are several changes also exists which impact on the
recent goals and objectives at workplace. There are several chances to get maximum advantages
from the customers. As they are unable to get unethical practices that take place in the business
environment. The selected business has little amount of risk so that they can easily obtain
creative results at workplace (Matsumoto, Sukarno and Susanti, 2016).
THEORIES
Definitions of theories
Theories determines as the system of ideas which intended to explain something that are
based on the general principles for expanding something. Set of principles also included system
of ideas which need to explain on the basis of assumptions, notion, feelings, etc.
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Academic theory related with the case
The business system based on the mobile apps so that taxi enterprise consist their better
performances and objectives to meet with goals and objectives in the business environment. In
this regard, ride sharing is the better perspective that assists to meet with rider passengers for
emerging and disruptive approach for highly regulated and entrenched taxi industry. In Uber
management of the taxi value chain determines as the improvement in the bookings,
responsiveness and availability of payment. Further, mobile app also consist the taxi booking
riding with emerging and disruptive approach that is highly regulated and entrenched to make
creative functions. Current industry practices and structure also facing challenged which require
licence to the management of the organisation. It also provides different services such as radio-
taxi and chauffeur services, etc.
The chosen organisation is the monopolistic, highly regulated and ossified. It is the major
aspect which assists to operate functions to provide metered fares at set rates. Regulations are
also organised in all over the individual and urban market so that local communities and
ordinates determines their participation in the politics. Current industry and practices are
challenged so that often licences also club with New York market. These supplement fleets also
develops payment method of Uber which characteristics by the poor behaviour. Entrenched
providers are also determines their infrastructure, inefficient bookings, supply and demand
management, etc. Poor consumers experience and high monopolistic power ascertain with
payment to understand the working conditions.
To date the changes, incumbents also determines bolt ons to the existing analogue
enterprise through credit cards payment, telephone and computer bookings, etc. In several cities,
the enterprise also trying to manage capacity that is imbalance so that it will increase that
coordination of Uber with its customers and other partners. However, journey times also
invariably which is similar to users and passengers riders which create clear ability to the source
of taxi, waiting time for pick-ups, fares, etc. (Yang and Yu, 2015). Mobile apps are also led with
new entrants which used disruptive strategies such as challenging behaviour, establishes
regulations, practices, etc. Therefore, it assists to complete the redesign which offers the values
to increase the customer utility and value. With the help of this technology, digital business and
communication will be develops that improves services level through engage customers. Without
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