Report on Creativity and Innovation in Uber Technology Company

This report examines the strategies of Uber Technology Company, focusing on its utilization of creativity and innovation to expand its business operations. It highlights the importance of entrepreneurship in converting ideas into reality, detailing techniques such as planning, brainstorming, and networking. The report also analyzes leadership styles within Uber, including autocratic and participative approaches, and their impact on employee morale and market expansion. Furthermore, it discusses Uber's focus strategies, emphasizing the development of marketing and sales, along with the use of creativity to achieve cost-effective business solutions. The report also explores the role of mind maps and invention in Uber's innovation process, emphasizing the company's commitment to introducing new products and achieving growth within the market. The overall theme of the report is the company's focus on innovation and creativity.

Creativity
and
innovation

Executive summary
Form the above state the uber technology company is use innovation and creativity in
organisation. The company is private company and focus on working environment in
organisation. It develops market and uber car transportation and food delivery mobile
application. This company is focus on creativity and innovation in different market to
expand business in new fields in market. Innovation is very important to introduce new
things in market. Entrepreneur is person who convert idea into reality. The entrepreneur
is use different kinds of innovation in particular filed top expand the business. Every
company is hire entrepreneur to introduce new things in business and expand the
business activity in the organisation. Leadership is useful at the time of innovation of
new things or new work introduce in market. Leadership is means to guide a team in a
organisation. Leader is control all the activity in team in organisation. Focus strategies
idea behind in focus strategies is development marketing and selling product in
organisation. Focus is help to development of new market to expand the business in
organisation. Creativity is help to improve to solve any problems in organisation. Uber
technology company is focus on it to expansion of business activity with use of creativity
in new product in organisation. Creativity is help to cost effective business solution in
organisation. Research work is very important before innovation, because with the help
of research work it is very important to solve any business problems. Uber technology
company is working in transportation and this company provide best services in market
or in low cost, because other transportation company is focus is generated huge cost.
Form the above report is based on the innovation and creativity in uber technology
company. This company is provide transportation services. This company in use four
factors to enhance organisation in new field.

Table of Contents
Executive summary .........................................................................................................................2
INTRODUCTION ..........................................................................................................................1
Main body .......................................................................................................................................1
Reflection.........................................................................................................................................6
Conclusion.......................................................................................................................................7
REFERENCE...................................................................................................................................1

INTRODUCTION
Creative and innovation determine effective activity to set up the organisation. In this
way creativity and innovation help to organisation changes and solve any problem in
organisation and development of nation. In this context present report is based on the
uber technology inc. Is a global transportation technology company (Paulus &
Kenworthy (2017)). This company is located in San Francisco, united state etc. and
provide different kinds of services. With this regard report assist to focus on different
aspect of organisation. Moreover, it helps to examine leadership, creativity, invention
and focus on work forces in the organisation.
Main body
Organisation is focus on something new in market. Creativity is help to expand market
in different fields in the organisation. Uber technology company is work in 635 different
city's with use of creativity and innovation. The company is private company and focus
on working environment in organisation. It develops market and uber car transportation
and food delivery mobile application (Stierand, Dörfler,, & MacBryde, (2014)). This
company is focus on creativity and innovation in different market to expand business in
new fields in market. Innovation is very important to introduce new things in market.
Uber technology private company is work on transportation facility, they provide car
facility for transformation in different countries. It is very famous cab services and
provide best services. The company is focus on new four things in organisation. That
four things is help to expand organisation in new fields in different market, four things
are as follows :-
Entrepreneurship :- Entrepreneur is person who convert idea into reality. The
entrepreneur is use different kinds of innovation in particular filed top expand the
business. Every company is hire entrepreneur to introduce new things in business and
expand the business activity in the organisation (Oman, , Tumer, Wood, & Seepersad,
(2013)). Uber technology private company is hire entrepreneur to expand the business
in organisation. The company is focus on different entrepreneur activity to expand the
business in new fields. Entrepreneur is use different types of techniques to expand the
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business in organisation. There are many activities the entrepreneur is use them at the
time of innovation are as follows :-
 Planing :- In every new activity planing is most important to each step in
organisation. Planing is help to introduce new creativity in organisation. At the
time new creativity entrepreneur is use planing to expand the business. Planing
is a bridge it gap between present and future condition in organisation ( Zaccaro,
S. J & et.al (2017)). With the help to planing changes may be possible for future
period in organisation.
 Brain storming :- In organisation entrepreneur is work with loyal person in
organisation. Brain storming is help to analyses different kind of activity in
organisation (Zaccaro, S. J & et.al (2017)). It is help to expand the business in
new things in organisation.
 Networking :- Entrepreneur is use more networking to expand the business in
organisation. Networking is help to expand the new activity in organisation
performance. Uber technology company is help to entrepreneur networking to
introduce new things in market.
This all points is used by entrepreneur to expand the business in organisation about the
working condition in organisation. Uber technology is hire entrepreneur is used to
introduce new things in market. At that time entrepreneur is help to each and every
activity in organisation. Entrepreneur is a person who use innovation and invention in
each activity in organisation (Edwards-Schachter & et.al (2015)). All this innovation or
invention is help to expand new product in market. All such things is help to achieve
growth rate in organisation and help to achieve profit in organisation.
Leadership :- In organisation the main part of internal working environment is
leadership in organisation. Leadership is very important to solve any organisation
problems. Leadership is useful at the time of innovation of new things or new work
introduce in market. Leadership is means to guide a team in a organisation. Leader is
control all the activity in team in organisation. Leader is a person who lead team
members in organisation. The company is focus on each team leaders and there
working condition in organisation. Uber technology company is use different leadership
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style inside the organisation . It is help to expand the business in organisation in new
fields in organisation. Leadership style are as follows :-
 Autocratic :- In autocratic leadership style is use all the decision is given by the
manger (Cropley, D. H. (2015)). Manger is control total authority of work in
organisation. No one is challenge manger decision in organisation.
 Participative :- In participative leadership style is focus on all the team members
is participated in the working decision. Participate leadership boost employees
moral in organisation. It is help to achieve growth rate in organisation. This
leadership style is used at the time of new services is launch in organisation.
This is all leadership style is used by the organisation members in organisation. All this
leadership style is help to analyses different factor in the organisation about the
performance in the organisation. This leadership style is used by uber company to
promote new services in new market (Reiter-Palmon, R. (Ed.). (2017)). Leadership is
very important to organisation , because it is control all the working environment and
help to the growth in organisation. Leadership is useful at the time of innovation of new
things or new work introduce in market. Leadership is means to guide a team in a
organisation. Leader is control all the activity in team in organisation. Leader is a person
who lead team members in organisation. The company is focus on expansion in
different filed. It is very important to focus on leader in working environment. Leader is
focus on spot innovation to expand the organisation in new field in market ( Reiter-
Palmon, R. (Ed.). (2017)). Leader is focus on each and every environment of activity to
introduce new things in market.
Focus :- In organisation point of view focus means proper attention of each and every
products in organisation. Focus on new changes in organisation development. Focus is
a kind of strategies in organisation. Focus is help to analyse new things in market.
Focus means focus on particular group in organisation. It is use at the time of marketing
activity in organisation (Gundry, , Ofstein, & Kickul, (2014)). Focus is strategies to set a
target group to sell a product. In focus strategies is focus on different kind of people in
different work in organisation. Uber technology company is use different technology to
expand the market.
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Focus strategies idea behind in focus strategies is development marketing and
selling product in organisation. Focus is help to development of new market to expand
the business in organisation. Focus strategies is work on the different aspect of
organisation performance. It is focus on specific product line and particular type of
customer in organisation.
The goal of focus strategies is provided best services in different market. Uber
technology company is use focus strategies to expand new line of business with the
help of creativity in organisation (Cui, X. (2016)). It is the best strategies is to use in the
company because the company is target only some group or specific audience. So
product is to be expand very well in the future. Focus strategies is also focused on the
build strong relationship with the target audience in market. Focus strategies is focus on
the different aspect of the organisation performance. It can help for innovation of new
products in market and help to achieve growth rate in organisation.
Creativity :- In each organisation is focus on creativity. Creativity means to do
something new in the organisation. Creativity is help to generate new things in market ,
it is help to achieve growth rate in organisation. In each organisation is use some
creativity in organisation to increase the growth rate and help to achieve goal in
organisation (Cui, X. (2016)). Creativity is used to introduce new things with the help of
entrepreneur in market.
Creativity is help to analyse every aspect of organisation. New creativity is used
at the time of promotion and marketing in organisation. In organisation new expansion
with the help of creative marketing. Creativity promotion is help to the expansion of
market in the organisation. Creativity is help to improve to solve any problems in
organisation. Uber technology company is focus on it to expansion of business activity
with use of creativity in new product in organisation. Creativity is help to cost effective
business solution in organisation. This is help to focus on cost factor, new creativity is
reduces cost of marketing in organisation (Valaei & et.al (2017)). The company is
focus on new expansion of market with the help of creativity.
Mind map :- In mind map is a power graphic techniques used in advance technology. In
creativity is help mind map. It is encouraged at the time of solve problem and provide
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new path in organisation (Cropley, D. H. 2015). In mind map inculcated word, image,
number, logic and colour. Mind map help to crate new thinking in working environment.
Uber technology company is focus on mind map to change the technology and help in
achieving growth in market (Gundry, , Ofstein, & Kickul, 2014). Mind map work the way
of brain work in organisation. It is remembered the words and image about creativity.
Invention :- Uber technology company is focus on the invention in organisation
performance. Invention is part of innovation in organisation. It is help to expand the
business organisation. The entrepreneur is use different kinds of innovation in particular
filed top expand the business. Every company is hire entrepreneur to introduce new
things in business and expand the business activity in the organisation. Uber technology
private company is hire entrepreneur to expand the business in organisation.
The company is focus on different entrepreneur activity to expand the business in
new fields. In organisation invention means it is a process which is first time to be
introduce in organisation (Elerud‐Tryde & Hooge (2014)). Invention means to change in
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Text 1: Mind map 2017

first time in organisation. To do some things new to expand a market, it will help to
generate profit and growth rate in organisation. The company is use some things new in
organisation to expand the business in organisation. In invention is focus on create of a
new product in organisation to expand business.
New things is very important to beat the market competition. Invention refers to
occur of an idea for product and process this is not use before in any organisation. This
is included total new idea for expansion of new business. In invention is working in
theory in organisation about the product. It is flow a new idea of an entrepreneur and is
based on the scientific skills in organisation (Forgeard, & Kaufman, (2016)). In invention
use research and development work in organisation about the product in organisation.
Research work is very important before innovation, because with the help of
research work it is very important to solve any business problems. Uber technology
company is working in transportation and this company provide best services in market
or in low cost, because other transportation company is focus is generated huge cost.
The company is use research work to complete the task in organisation. Research work
is help to expand the organisation in different market.
Research work is based on the different aspects of the organisation. Research
work is help to identified each and every part in organisation about the work to
expansion of new market in different city. Uber technology is hire entrepreneur is used
to introduce new things in market (Carayannis & (2013)). At that time entrepreneur is
help to each and every activity in organisation. Entrepreneur is a person who use
innovation and invention in each activity in organisation. All this innovation or invention
is help to expand new product in market. All such things is help to achieve growth rate
in organisation and help to achieve profit in organisation.
There are all about the working condition in organisation with the help of research work
and invention in organisation. Invention is very important to expansion of the business in
the organisation about the work in uber technology company. All such factor is to be
important to analyses different aspects in organisation performance. Entrepreneur is
person who convert idea into reality. The entrepreneur is use different kinds of
innovation in particular filed top expand the business. Leadership is useful at the time of
innovation of new things or new work introduce in market. Leadership is means to guide
6

a team in a organisation (Valaei & et.al (2017)). Leader is control all the activity in
team in organisation. Creativity is help to do some things new in organisation and help
to promotion in organisation. Focus is also helped at the time of promotion in new
market in organisation. Promotion is very important part in organisation to help in growth
in organisation. Creativity promotion is help to the expansion of market in the
organisation (Gundry, , Ofstein, & Kickul, (2014)). Creativity is help to improve to solve
any problems in organisation. Uber technology company is focus on it to expansion of
business activity with use of creativity in new product in organisation.
Reflection
From the above report I have learned that entrepreneur is most important part in
organisation. In organisation use creativity in each task in organisation to achieve
growth rate in organisation. I have facing the issue at the time of enhance the business
or to do something new in organisation use creativity and innovation . This two factor is
most important factor to analyses different terms in organisation. From the above report
I have learned that Focus is a kind of strategies in organisation. Focus is help to
analyse new things in market. Focus means focus on particular group in organisation. It
is use at the time of marketing activity in organisation. Focus is strategies to set a target
group to sell a product. Focus is use at the time of promotion of new activity in market.
To set a target and achieve objective in the organisation. I have faced the issues to
decease the rate in market because low work ion organisation. I have learned that
Invention is part of innovation in organisation. It is help to expand the business
organisation. The entrepreneur is use different kinds of innovation in particular filed top
expand the business. Every company is hire entrepreneur to introduce new things in
business and expand the business activity in the organisation. I have faced these issue
to focus on leadership style in organisation. This style is used to improve the production
in the organisation. Leader is focus to control each team member in organisation. - In
participative leadership style is focus on all the team members is participated in the
working decision. Participate leadership boost employees moral in organisation. Uber
technology company is focus on each and every factor in organisation to analyses every
aspects. Form the above report I have learned that Research work is very important
before innovation, because with the help of research work it is very important to solve
7

any business problems. Uber technology company is working in transportation and this
company provide best services in market or in low cost, because other transportation
company is focus is generated huge cost.
Conclusion
As per the above report is focus on the different aspects on the organisation about the
work in organisation. In this report is based on the creativity and innovation in
organisation. Uber technology company is focus on the different aspects in the
organisation. The company is use focus strategies to at the time of promotion of
working condition in the organisation. In this report is based on the new things or
enhance a business in new market to increase profit rate in the organisation. Research
work is very important before innovation, because with the help of research work it is
very important to solve any business problems. The company is focus on new things is
to be introduce in market with the help of innovation and creativity.
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REFERENCE
Books and journals
Paulus, P. B., & Kenworthy. J. B. (2017). Overview of Team Creativity and
Innovation. Team Creativity and Innovation, 11.
Stierand, M., Dörfler, V., & MacBryde, J. (2014). Creativity and innovation in haute
cuisine: Towards a systemic model. Creativity and Innovation
Management. 23(1). 15-28.
Oman, S. K. & et.al Seepersad, C. (2013). A comparison of creativity and innovation
metrics and sample validation through in-class design projects. Research in
Engineering Design. 24(1). 65-92.
Zaccaro, S. J & et.al (2017). Creativity and Innovation in Multiteam Systems. Team
Creativity and Innovation, 225.
Edwards-Schachter, M. & et.al (2015). Disentangling competences: Interrelationships
on creativity, innovation and entrepreneurship. Thinking Skills and Creativity. 16,
27-39.
Erez, M. & et.al (2015). Contextualizing creativity and innovation across cultures.
Cropley, D. H. (2015). Promoting creativity and innovation in engineering
education. Psychology of Aesthetics, Creativity, and the Arts. 9(2). 161.
Reiter-Palmon, R. (Ed.). (2017). Team Creativity and Innovation. Oxford University
Press.
Runco, M. A., Acar, S., & Cayirdag, N. (2017). Further Evidence that Creativity and
Innovation are Inhibited by Conservative Thinking: Analyses of the 2016
Presidential Election. Creativity Research Journal. 29(3). 331-336.
Gundry, L. K., & et.al (2014). Seeing around corners: How creativity skills in
entrepreneurship education influence innovation in business. The International
Journal of Management Education, 12(3), 529-538.
Cui, X. (2016). The internet of things. In Ethical Ripples of Creativity and Innovation (pp.
61-68). Palgrave Macmillan, London.