Uber's Management Crisis: Analyzing Issues and Recommending Changes

This report examines the recent management issues faced by Uber, a global transportation technology company, focusing on problems stemming from a poor management framework. It highlights issues such as discrimination among male and female employees, workplace tensions, and a rigid corporate environment. The report emphasizes the urgent need for changes in Uber's corporate culture to address these problems, improve employee morale, and restore the company's goodwill. Recommendations include enhancing clarity and communication within the company, reducing the intimidating work environment, and implementing unbiased vigilance to prevent harassment and gender bias. The report concludes that implementing these changes and fostering an efficient and unbiased management system are crucial for Uber's long-term sustainability and success. Desklib provides access to this and other solved assignments for students.

Running head: BUSINESS MANAGEMENT
Business Management
Name of the Student
Name of the University
Author Note

1BUSINESS MANAGEMENT
Table of Contents
Introduction......................................................................................................................................2
Recent management issues in Uber.................................................................................................2
Need for change in Corporate Culture.............................................................................................3
Recommendations............................................................................................................................3
References........................................................................................................................................4

2BUSINESS MANAGEMENT
Introduction
In the contemporary corporate world, under a more integrated and inclusive framework
post Globalization, the business operations of the companies have become more widespread and
complex. The increase in the competitive environment also adds to the dynamics in the corporate
domains. Therefore, for staying ahead in the competition and for ensuring long-term
sustainability and profitability, an effective and efficient management framework is required for
the same. Considering this, the report tries to analyze the problems, which are being recently
faced by Uber, due to their poor management framework, and also tries to discuss the need for
changes in their corporate culture (Forbes.com, 2017).
Recent management issues in Uber
Uber has over the years emerged as the primary global transportation technology giant;
with headquarter in the USA and operating across 633 cities in the globe, creating huge
employment scope. However, in the recent periods, the company has been facing several issues
of immense concern, most of which are attributed to the decline in the quality of management of
the company (Fortune.com, 2017).
One of the concerning issues is the presence of noticeable discrimination among the male
and female employees in the company, in terms of pay, work place environment as well as
sexual harassments on the female employees. Several female employees on this ground have in
fact legally sued the company. Apart from discrimination based on gender and color, there are
also several bothering issues cropping up in the company, which have been hampering the
goodwill as well as the business prospects of the company to a considerable extent. The working

3BUSINESS MANAGEMENT
environment of the company is also allegedly tensed and rigid as the employees are always in
fear of retaliation from the management, if they complain or raise any issue.
Need for change in Corporate Culture
The work environment of Uber, as discussed above, is not the healthiest one as can be
seen from the presence of grievances and work-place tensions of the employees, as discussed
above. This unhealthy, aggressive and discriminating work culture of the company have also
contributed to loss of goodwill of the company to a considerable extent, both on parts of the
potential and existing employees as well as on parts of the consumers. Given this degrading and
problematic corporate environment in the company, it is of utmost importance for the company
to implement certain crucial changes in their corporate culture (Hua & Ray, 2017).
Recommendations
The primary changes, which are required to be implemented in the corporate culture of
the company, are the increase in the clarity and communication in the framework of the
company. Efficiency in management increases when there are proper communication channels
among the different strata as well as sectors of the company facilitates the creation of a healthy
and productive environment as the employees feel heard and valued (Rogers, 2015). The
intimidating environment should also be reduced, strict, and biased vigilance on part of the
company to prevent any further unpleasant issues of harassment, gender bias and other
malpractices on part of the company. The implementation and proper working of the efficient
corporate environment and an unbiased management can contribute in long term sustainability
and increase in prospects of Uber efficiently.

4BUSINESS MANAGEMENT
References
Forbes.com. (2017). Forbes Welcome. Forbes.com. Retrieved 2 December 2017, from
https://www.forbes.com/sites/georgebradt/2017/06/10/why-uber-needs-a-mu-sigma-
culture-to-survive/#407e28f6315f
Fortune.com. (2017). Uber Is Hit With More Unflattering Allegations. Fortune. Retrieved 2
December 2017, from http://fortune.com/2017/10/25/uber-sued-alleged-racial-gender-
discrimination/
Hua, J., & Ray, K. (2017). Beyond the precariat: race, gender, and labor in the taxi and Uber
economy. Social Identities, 1-19.
Rogers, B. (2015). The social costs of Uber. U. Chi. L. Rev. Dialogue, 82, 85.