Uber: Leadership and Management in Business Operations and Context

This report provides an in-depth analysis of leadership and management within Uber, a multinational company operating in the gig economy. The report begins by differentiating between the roles and characteristics of managers and leaders, highlighting the importance of both in ensuring smooth business operations. It then delves into various situational contexts, such as conflict resolution and financial losses, and how leaders and managers should respond. The report further explores relevant leadership theories, including situational leadership, system leadership, and contingency theory, demonstrating their practical application within Uber. Key approaches to operations management, such as total quality management and Six Sigma, are examined, emphasizing their role in enhancing customer satisfaction and operational efficiency. The report concludes by discussing key factors influencing Uber's business and the interrelationship between leadership and management in a contemporary business environment.

UBER

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
LO 1.................................................................................................................................................3
P 1 Roles and Characteristics of manager and leader..................................................................3
LO 2.................................................................................................................................................5
P 2 Different situational context..................................................................................................5
P 3 Theories and model of approach...........................................................................................6
LO 3.................................................................................................................................................7
P 4 Key approaches to operations management..........................................................................7
P 5 Importance and value of operations management.................................................................8
LO 4...............................................................................................................................................10
P 6 Key factors influencing the business...................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Management is referred as the administration of the company which includes setting up
of various activities for making up of strategies in the company by coordinating efforts of people
of the company to achieve the desired goals in organisational setting. Operations is being
concerned with designing and controlling of the process of production and redesigning operation
of the business in production of products and services. Uber is multinational company that offers
vehicles for hire, package delivery, food delivery, freight transportation, motorised scooter
rentals and various other which is being based out of USA which is the largest provider in the gig
economy and also the pioneer in bringing self driven cars. Present report will provide brief
understanding role of a leader and function of manager and will apply the same in situational
context and will provide brief understanding about the same in operational function of the
businesses and lastly will demonstrate an understanding of the relationship between leadership
and management in contemporary environment of the business.
MAIN BODY
LO 1
P 1 Roles and Characteristics of manager and leader
There are various role and characteristics on the part of manager and a leader where the
primary role of a manager is to ensure the daily functioning of group of employees or
departments of Uber. It also accounts to staffing as employers expect with the managers to to
interview, hire and train employees of the firm. There role is being also considered as with
setting long term and short term goals to ensures continuity of business operations. The role of a
manager in Uber also accounts with liaising where by although manage see group of employees
or department, manager communicates and provide relevant information to business parties. The
role is also accountable to various administrative work in company (Lucia, 2018). It relates with
delegation of tasks to employees depending upon the needs of departments, accounts to
motivation to employees and creation of environment which helps employees to account to
greater productivity and also accounts with providing training to its staff members.

Characteristics of manager in Uber is they are being driven with high level of self
confidence which helps them in achieving task in various business dynamics and which accounts
to their level of determination, commitments and focus for achieving the task and contributing in
common desired goals. They are highly passionate in what they do to make company reach at a
place and position where it is being hard for the competitors to be there. There biggest
characteristics is that they have the vision which is being supported by their mission statement
and where they know how to communicate that effectively. They have the characteristics of
taking decision in manner which is being highly beneficial for all and support the operation of
the company. Manager at Uber also possess how to command its employees and know how to
manage their emotion where they account to take right decision at right time and also accounts to
motivate employees for better performance (Kruschke, 2018).
Role of a leader in Uber is to influence, guide and inspire people of the company to
participate in the common efforts of the company to achieve goals. The biggest role of a leader is
provide with the vision and which will guide its employees and helps in providing direction to
the same. Role of leader is also considered with the establishing effective organisational structure
which helps in ascertaining proper flow of communication and which helps in outlining proper
chain of command (Tyler, 2020). The leader in Uber also needs to serve as role model for
employees at the workplace by displaying trait and skills that inspires and motivates individual.
Leader also needs to account to delegating the duties and empowering individuals to achieve the
same. It also account with effective time management with ensures smooth flow of business
operations
Characteristics for leader in Uber accounts to effective communication where leader has
the required skill to communicate the message which is being understood by various parties to
business operation. It accounts with critical and practical thinking that supports in various
business dynamic, accounts to creative and innovative ideas to support operation of the business,
the characteristics of leader is also considered with risk taking which accounts and supports the
decision that helps Uber to win in highly competitive business environment and gets the edge
over the competition and helps in building positive brand image (Tran,2017).

LO 2
P 2 Different situational context
Managers are the person who is being responsible for getting activities and tasks of the
company efficiently and effectively with the employees of the Uber and accounts to achieving
desired goals by exercising four functions that are being related with organising, planning,
directing, controlling and staffing in the company. Leaders in Uber is an individual that inspires
and motivates its team , get inputs from employees, keep them informed and accounts to get
timely feedbacks and ensures that training needs are being meet effectively. There are various
situational context which helps in assessment of various role and functions of the manager and
leaders mentioned as below
Situation 1 (When there is conflict in the organisation)
It states when there is conflict at the workplace which is being due to varied reasons and
possible to be present in every organisation the role of a leader is to communicate with different
parties to conflict where the leader is require to evaluate and analyse the situation of what went
wrong which leads to rise in the situation of conflict among the parties (Arntzen, 2016). Leader
is required to diagnose the issue where it can account to neutralise and the minimise the issue,
where it is being required on the end of leader to support and assist other in maintaining
boundaries where it must possess and let know others about the self awareness which helps them
in not crossing there lines to avoid future conflicts and try and reach out at a decision which is
beneficial for each party to conflicts
The role of a manager in situation of conflict is to be an investigator which accounts to
listening and asking question to understand what is being going between each party. The next is
to proactively addressing to the same as avoiding may lead to rise in more misunderstanding
between parties to conflicts. Manager needs to to act as mediator whereby it is being required to
provide solution that are being beneficial for both the parties involved in conflicts and avoiding
the same in near future (Covey,2017).
Situation 2 (When the company is facing loss)
the role of the leader when the company is facing loss is to restructure the business again
in proper manner where it needs to identify best possible structure for the company which helps
in regaining the growth of the company. Leader with its skills needs to identify of what is going

around the company and industry and stay updated with the trends and try and find out where the
business operation are lacking and facing loss and take corrective measures and decisions that
accounts with the company to boost up its sales and accounts to huge margins (Hester,2017)
Function of manager when the company is facing loss relates creating robust internal
awareness programs for the prevention of loss in the company where various communication and
marketing initiatives between various departments should be taken to avoid future loss. Function
of manager when the company is experiencing loss is to hire employees that are highly skilled,
qualified and educated who can prove out why they are being valuable and helps the company
not face situation of loss and helps prevention of the same. Manager needs to ensure that each
individual is suitable for the job role which helps in deriving there highest performance and
productivity as a result helps company to achieve desired goals and targets.
P 3 Theories and model of approach
Many theories are present in the market for the leaders to select and operate in the
organization accordingly so that there is going to be smoother functioning and efficiency. There
are different methods and achievements of objectives and goals which the company can get
leading to competitive advantage in the market for a long run. There are different approaches and
situations which are present in front of a leader and manager so that there is going to be effective
working which is going to be present.
 Situational leadership
There are different kind of situations which are present in an organisation or which the leader
must select their strategies and methods accordingly. The leaders must start the issues from time
to time because a small situation can lead to a bigger one in future which needs to be avoided to
be able to maintain the brand reputation in the market. The issues of the employees are high
which needs to be solved so that the company can have higher retention level of the workforce
which would be present (Ren and Huang, 2018).
 System leadership
It is very important to have one sense of direction in the organisation so that there is going to
be higher achievement which would be present. Use of right skills and knowledge is very

important in the leader which comes through experience making Uber be able to achieve their
missions in the market. Planning is going to help the leaders be able to understand the role and
responsibility of the entire workforce and themselves which would make the company is able to
have higher productivity.
 Contingency theory
To have clarity in working the managers opt for styles and strategies to make sure that Uber
is having higher competitive advantage in the market. It is because of the experience which Uber
holds in this field helps the managers and leaders to get a higher achievement an advantage in the
market. use of technology his very advanced in Uber therefore the workforce and leaders must be
motivated from time to time in order to achieve the targets and goals which are present in the
market. Using the right skill and knowledge of the leaders in important in the organization so
that Uber will be able to have higher view points and better decision making is going to be
present in the company.
LO 3
P 4 Key approaches to operations management
For having an effective operations the organization’s leaders and manager will have to
make decision on making the company have higher functioning which is going to be very good
for the organization. The company must have right operation management approach which is
going to help in the further functioning and reputation of the firm. The following report is going
to discuss three approaches which Uber is using to make the organization be able to have
smoother and healthier functioning in the market.
 Total quality management
The quality of Google needs to be maintained for higher satisfaction level of the customers
which can be done by using the right approach and method by the leaders and manager. The
competition for Uber is rising therefore the company is making sure that the demands of the
customers are being matched and so is their lifestyle (Bozarth and Handfield, 2016). To be able

to gain a reputation and loyalty of the customers the organisation has one sense of direction
present for all the employees and management in order to make sure that there is higher
achievement. There is a well motivated workforce which is maintained by the leaders of Uber
making the company have better brand value.
 Six sigma
The disposal of the waste which is produced by Uber harming the environment needs to be
planned and a good method should be used by the organisation to dispose or improve this
wastage making the brand value and reputation of the company increase in the market. The
company has taken in electronic cars as a measure to control the harm on the environment and
zero carbon footprint measures have also been taken by the organisation. The leaders and
managers of Uber make sure that the employees are following these changes and help them to be
able to achieve these targets and goals.
 Just in time
Leaders make sure that they are tracking the inventory which is present in the organisation so
that there is no wastage. Leaders hand out a list of requirements in the organisation which
managers must double cheque before placing the order which would make the inventory be
maintained and no extra material which would be coming in the organisation (Krishnaiyer, Chen
and Bouzary, 2018). The suppliers of Uber are having a great trust on the organisation since the
company is having a high brand reputation in the market and so is the profit margins being well
maintained making the company be able to expand their products and services globally.
P 5 Importance and value of operations management
To make sure that the company is being able to have a higher brand reputation for them
in the market the organization will have to have higher operation management. The needs and
demands of the customers will have to be understood and decisions will have to be made
accordingly so that there is going to be better functioning which is going to be present as well.
The market is developing and so should the businesses in the market so that the market share and
brand reputation is going to be higher.

 Raising Employee Motivation
The employees of Uber are included in the decision-making of the company which makes
them have a higher motivation level. Employees are the backbone of an organisation that needs
to have a clear direction in order to make sure that the targets and goals are being achieved. The
leaders and managers make sure that they are being trained and developed from time to time
since there are so many technological changes which are coming in Uber and would impact the
satisfaction of the customers as well.
 Reduce Wastage
Operation management of Uber is using the right strategies and methods to reduce their
waste which the company is producing making the portfolio of the organisations stronger and
increase the brand value in the market. It is very important for the leaders and managers of Uber
to make the right decisions in the organisation and since there is a lot of change in the
environment the company will have to take these measures. the demands of the customers are
increasing therefore the company will have to use the right measures which are cost friendly and
make the organisation have a higher competitive advantage.
 Raise Sales
To rise the sales of Uber the company needs to maintain their standards and quality of
services which would match the lifestyle of the customers and so it would result in the loyalty
and trust as well in the firm (Jabbour, Song and Godinho Filho, 2020). The management and
leaders will have to make sure and understand not just the employees but the customer’s needs as
well so that they can be matched and achieved by Uber from time to time.
 Control and distribution systems
Uber is having a high computerized control system which helps the organisation be able to
have a higher productivity and fewer errors. The company will have to work effectively and
getting the changes which would make the reputation and brand value more effective and
efficient in the market. Matching the standards of the customers is important and the distribution
of the products and services will have to be more accurate in the market so that the customers
can reach out effectively.

 Logistics and inventory management
It is very essential for Uber to have good logistics and managed inventory which would make
the company have higher productivity and operations to be able to compete in the market. The
company is producing less waste and having environment friendly measures making the
organisation have a higher reputation and right investment is being made by Uber to have a
higher standard for them.
LO 4
P 6 Key factors influencing the business
Uber is having the right experience in the market therefore they understand the importance of
internal and external factors which would impact the company. The external stakeholders of the
company would be president, employees, CEO, executive board, chief consumer officer, etc.
while making the decisions the company will have to consult these internal factors Make the
satisfaction level even higher (Agrawal, Atasu and Van Wassenhove, 2019). The profitability
margins of the organisation are going to be present and the functioning of the organisation would
be higher making the company have higher reputation in the market.
 Culture
There has to be good internal factors in Uber so that there has to be good functioning so that
the company will be able to achieve the objectives and goals. The employees have to feel
accepted in the market so that there is going to be higher functioning and their respect in the
company is going to be higher. All the employees have different backgrounds and they have to
be values by the manager and leaders so that there is going to be higher functioning which is
going to be present.
 Ethics
To have good discipline in the organization there has to be a good maintenance of ethics by
the managers and leaders of the organization. Right planning and decision making is going to
make the organization be able to operate effectively in the market. The expectations of the

employees also need to be present in the organization so that the company will be able to
compete effectively which is good for the performance level. To be able to compete effectively
in the market the organization is taking measures effectively in the market so that the company
will be able to operate effectively.
 Corporate Social Responsibilities
There is an improvement in the GDP and unemployment rate are improving which is a very
important factor for the organization to have which would be a great factor for the organization
to have. The pricing of the products can be improved of the services of Uber in the market since
the quality is also higher of the company (Wei and Zhang, 2018). The leaders and managers have
to make sure that their decisions are according to the benefits of the company which is going to
make the performance level of the employees be present. The lifestyle and demands of the
customers has to be present in the company which is going to make the brand value and
reputation of the company be higher in the market making the company be able to operate
effectively.
CONCLUSION
From the above report it can be concluded that business in the market have to make sure
that they are using the right skill and approach in the market to be able to compete effectively in
the market. The company must have higher profit margins which are going to make the
performance of the company higher and placement of the firm is going to be above the
competitors. The leaders must know their roles and responsibilities in the organization so that
there is going to be effective controlling and monitoring which would be present and managers
must make sure that they are understanding the employees effectively before getting in changes
so that there would be better functioning. There has to be good balance of internal and external
factors in the business so that the company will be able to operate effectively in the market
which is going to be a great factor for the organization to have in the market making the
functioning higher and productivity of the company be maintained in the market.

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