Business Development: Detailed Analysis of Uber's 4Ps and Gig Economy

This report provides an in-depth analysis of Uber's marketing mix, focusing on the 4Ps: Product, Price, Place, and Promotion. It examines the various services offered by Uber (X, XL, Pool, etc.), its competitive pricing strategies, its extensive global presence across numerous countries and cities, and its promotional activities through its app and social media platforms. Furthermore, the report explores the impact of the gig economy on Uber's employment model, including the implementation of zero-hour contracts and the potential implications for worker rights, work-life balance, and overall efficiency. The report concludes by highlighting the benefits of the gig economy for both Uber and its employees, emphasizing the importance of worker rights and the ability to maintain work-life balance.

BUSINESS ORGANISATIONS AND
MANAGEMENT

Contents
MAIN BODY..................................................................................................................................1
Explaining role of 4P’s in Uber...................................................................................................1
REFERENCES................................................................................................................................3

MAIN BODY
Explaining role of 4P’s in Uber
The marketing mix is the technique which is implemented in order to attain markets in
the best way possible. Uber is influencing employment as gig economy is increasing because of
technological advancement in effective manner. It can be analysed that firm will be able to
provide right to workers by implementing rights in effectual manner. The 4P’s of marketing are
as follows-
Product-
There are various services which are offered by Uber such as X, XI, Pool, GO, AUTO,
Access, MOTO, Premium, RUSH and EATS. From starting the business with to connect the
drivers and riders, Uber has greatly enhanced its market portfolio of services and is providing
variety of services quite effectually. There are variety of rides and Uber EATS has been added to
the service portfolio which provides clarity that customers can order the food on the go on online
basis.
Price-
The price offered to customers are required to be analysed as people are to be offered
services at competitive prices in order to make them loyal. The competitive pricing strategy has
been implemented by firm which has proven to be beneficial for it in attaining goals in effective
manner and competitors are outreached (Marquis and et.al., 2018). It can be analysed that Uber
has implemented gig economy in which business could effectively able to support workers’
rights to earn more. It can be assessed that in traditional economy, they would be working at
restaurant and under it, economic situation is similar. The Uber’s driver can effectively initiate
control on how much they work and attain work-life balance. This means that new variation in
Uber employment would be beneficial for company as employees will become happy.
Place-
The place is important thing in marketing mix. Uber has its presence in 83 countries and
more than 650 cities which it makes it a giant in the field. The offices are not too many in these
countries as it focuses mainly on networking in effectual manner. In simple words, it has
implemented network nature of business model in it. Customers can simply book their orders in
mobile app and as a result, services are provided with ease.
Promotion-
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The promotion is generally done through its mobile app and official website. It has also
created lot of buzz because of its differentiated services which are proven to be effective as
publicity has been attained. The promotion is also done on social media such as Facebook,
Twitter and Instagram that has enhanced its services to customers and profits are attained by
offering discounts on services through regular posts on Facebook.
Gig economy and Uber’s Influencing Employment
Gig economy has evolved a lot in recent years due to advanced technology being
implemented in the company in effectual manner. The zero hour contract has been implemented
which provides clarity that firm can hire workers in accordance to amount of work and
employees are hired on contract basis leading to achievement of desired work. It can be analysed
that people are not bound to do work and as there contracts get completed, they can disband from
the job. On the other hand, it can be analysed that firm will be enhance the rights of labours in
effective manner.
Uber can accomplish its workers’ rights by engaging in providing freedom of
employment so that they may be able to attain efficiency in the best manner possible. By
providing freedom, workers will be satisfied and as a result, satisfaction level of them will be
increased (Malos, Lester and Virick, 2018). The rights of employees can be protected by it using
zero hour contract in effectual manner. It includes protection against unfair dismissal,
redundancy pay and minimum notice period allowed and time off for meeting emergencies in the
best manner possible. Moreover, it can be said that firm will be able to attain work in a desired
manner and also employees would be free from permanent nature of job. Thus, no compulsion
will prevail on them to complete work.
It can be said that gig economy is being supported by Uber and it could satisfy workers
by initiating rights so that they may attain freedom from their time bound jobs. In addition to
this, workers will be able to maintain work-life balance with ease. On the other hand, firm will
be able to attain efficiency in its work. The rights of labour would be protected in a better
manner. Moreover, profits will be accomplished by firm.
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REFERENCES
Books and Journals
Malos, S., Lester, G. V. and Virick, M., 2018. Uber Drivers and Employment Status in the Gig
Economy: Should Corporate Social Responsibility Tip the Scales?. Employee
Responsibilities and Rights Journal, pp.1-13.
Marquis, E.B. and et.al., 2018, October. Impacts of Perceived Behavior Control and Emotional
Labor on Gig Workers. In Companion of the 2018 ACM Conference on Computer
Supported Cooperative Work and Social Computing (pp. 241-244). ACM.
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