Uber Model's Transformation & Stakeholder Impact: A Research Report

This report examines how the Uber model has changed the world and the effects of bad management on various stakeholders. It begins with an introduction to management and the importance of effective organizational planning, highlighting Uber as a case study. The report identifies the problem of adapting to a changing environment and the challenges posed by bad management. It outlines the research aim to understand Uber's impact and objectives to analyze the Uber model, its significance, and practices for improving management. The literature review explores the Uber model as a multisided platform connecting drivers and passengers, emphasizing its role in providing transportation services. It also discusses the importance of communication, on-demand cab booking, and premium rides in the Uber model. Furthermore, the report touches upon the significance of stakeholders and the negative impacts of bad management on business performance. This document is available on Desklib, where students can find a wealth of study resources including past papers and solved assignments.

How UBER model has changed the
world and effects of bad management
on all stakeholders
(Research Report)
1

Table of Contents
Table of Contents.............................................................................................................................2
CHAPTER 1....................................................................................................................................1
INTRIDUCTION.............................................................................................................................1
Aims and Objectives..................................................................................................................2
CHAPTER 2....................................................................................................................................3
LITERATURE REVIEW.........................................................................................................3
CHAPTER 3..................................................................................................................................10
RESEARCH METHODOLOGY..................................................................................................10
Critical review of the results of the research...............................................................................1
CHAPTER 4....................................................................................................................................2
DATA FINDINGS & INTERPRETATIONS.................................................................................2
Questionnaire...................................................................................................................................2
CHAPTER 5....................................................................................................................................8
RECOMMENDATION AND ACTION PLAN..............................................................................8
REFERENCES..............................................................................................................................10
Appendices....................................................................................................................................12
Research proposal......................................................................................................................12
Topic: How UBER model has changed the world & effects of bad management on all
stakeholders...........................................................................................................................12
Introduction............................................................................................................................12
Company Background...........................................................................................................12
Rationale................................................................................................................................12
Aims and Objectives..............................................................................................................13
Literature Review..................................................................................................................13
Research Methodology..........................................................................................................14
2

3

CHAPTER 1
INTRIDUCTION
Management is the administration of organization whether it is a business, a non-profit
organization, or a government body. The important task for business industry is to focus over all
functions and activities as it supports to organizational development. Management is the single
group of individuals where number of people collected to understand the organizational goals
and give their contribution to accomplish the business goals. For each organization it is needed to
have right and effective plans which are formulated by management for the purpose of
introducing the products and services. It has been seen that if there is good and effective
management then could be easy to regulate the business and develop the organizational
performance. Management is the single group of individuals who challenges and oversees a
person or collective group of people in efforts to accomplish the business goals. In an
organization, stakeholders are those people who see the blueprint of business and invest their
money to perform their activities so that they could receive good returns. Aim of a business
organization is to attain higher productivity and profitability by offering better quality of
products as well as services. To current report is about how UBER model has changed the world
and effects of bad management on stakeholders. The present report covers background, review of
the problem faced, literature review, primary and secondary research, critical review of the
results, recommendations and action plan.
Background of the report
Selected company for report is UBER, which is an American mobility as service provider.
The services of company are food delivery, ride hailing, couriers, package delivery, and freight
transportation. This provides a cab facility to individuals where users are allowed to book a car
and driver to transport them in a way similar to a taxi. This is larger size organization that
understands the requirement of people and offer the kind of services. Management understands
the need of their industry and put efforts to offer the kind of products and services which can
help to reach the targeted customers and develops organizational productivity. It has been seen
that UBER has changed the world and effects of bad management created issues for a business
organization to operate the business effectively. There are many things to do but due to bad
management has reduced productivity and number of customers. This is most important for each

industry to analysis the environment and introduce kind of services which could help to develop
the business functions and activities. The managers and stakeholders is having major role as it
invests the money in managing the organizational functions and operations that can help to
develop productivity.
Problem Faced
The major problem which is facing by UBER is how world is being changed and effects
of bad management that directly created the challenges for a chosen organization to operate their
business problem. It has seen that people is demanding other services and products which could
be help to improve the business productivity and profitability. Due to changing environment and
needs of people it became challenging for organization to regulate their business by offering
good products and services to their customers. This problem can be resolved by formulating
planning and strategies which can help to manage the higher performance.
Aims and Objectives
Research Aim: The aim of the study is to identify how the UBER model has changed the world
and the effects of bad management on all stakeholders’.
Research objectives:
 To examine the UBER model and effective management.
 To determine analyse the role and significance of UBER model in context to UBER
industry.
 To evaluate the practices of UBER in improving its management.
Research Questions
 What is UBER model and what is effective management?
 What are the role and significance of UBER model in context to UBER industry?
 What are the practices of UBER in improving management?

CHAPTER 2
LITERATURE REVIEW
To understand UBER model and effective management.
As per opinion of Pandey (2021), The UBER model is relates to business as it also
known as multisided platform business model, connects drivers and passengers for the purpose
of offering cheap transportation and additional source of income. This is important for each
organization to understand what is happening around and how their customers will be influenced
after getting products and services. In earlier when people were using public transport then an
idea of rent cab facilities has been clicked in mind where transportation services are introduced
in market that can help to operate the business effectively. UBER model is an innovative model
which is introduced for the purpose of designing and providing the management services to their
customers which supports to regulate the business and attaining higher productivity. The
management is major role in each organization as it identify the market area which explains what
people wants and how they could be satisfied to work effectively that supported to develop the
business performance. The UBER model is two sided marketplace and platform of business
model which is used to connecting drivers, and riders with an interface of gamification. The
model is an applicable via an application that is mainly used to connecting the people and
offering the cab facilities to their customers that can help to managing all functions and activities
effectively. The support model states how people are filling their needs and wants by managing
the changes in their existing work and supported to grow the business rightly (Basukie, Wang,
and Li, 2020).
Uber is a smart phone application that provides on demand services to the users by
arranging and managing the all function. This is running with the help of internet, and websites
that states traffic and confirm it. This understand the customer’s requirement and offer the kind
of services which can help to regulate the business appropriately. While operating a business and
managing the sources it became important to have effective management as it help to arrange the
all functions in relation to business and influence the number of people that supported to grow
the business effectively. The environment is changing day by day where it became important to
introduce the kind of products and services which can help to increase the organizational
performance and productivity. Management is the process of dealing and controlling the things

as well as people that directly supported to all individuals and group of people to understand
requirement and manage the all functions properly. This is most important to UBER industry to
make the use of business model as it uses to arrange the all function and activities then offer the
services via application that supported to grow the business effectively.
Stakeholders are important to business organization as it identify the goals and strategy in
marketplace then offer the kind of services which can help to attain the higher returns that
support to develop the organizational performance. In relation to UBER, there are number of
stakeholders who is playing the important role by understanding the goals and invest money in
strategies as well as planning that supported to grow the business and improve the business
productivity. The stakeholders are having good plans and strategies that can help to influence the
number of people and gets work done. Thus, UBER model is more effective and bad managemet
impacts negatively on business performance.
To determine the role and significance of UBER model in context to UBER industry.
As per view point of Hota, Qiu, and Bhatt (2021), UBER Model is an effective model
and strategy formulated by management for the purpose of providing transportation and rent cab
facilities to their customers. This is important for each organization to analysis the environment
and comes to know what is running surrounding then offer the kind of services that supported to
grow the business effectively and manage the functions properly. The model of UBER is having
importance to operate the business and managing the all activities properly. While operating a
business there is need to focus on day to day operation as it introduces what are the activities are
needed to perform well and support to develop the organizational productivity. The roles and
significance of UBER model is defined below:
Communication-based model – To do any work and managing functions
communication is needed as it is used to share the information and data clearly that support to
reach the targeted customers and managing all functions. This is important for each individual
and group of people to identify the marketplace and introduce the kind of services which could
be used to develop the business performance. In this model, participants are the senders and
receivers of message communication encounter that is used to managing the changes and
complete the work. If there is lack of communication then could be challenging to understand
what is people saying and how they could be influenced to work effectively which has created
the challenges for business industry. The management should have proper skills and abilities to

work effectively as it affected the business productivity and profitability (Ricart, Snihur,
Carrasco-Farré, and Berrone, 2020).
On demand- cab booking – This is valuable for passengers as it make convenient
service for individual when they demand for cab booking to reach somewhere. This is important
for each individual to use the Uber app while going to other places as it could fill the needs and
wants of their customers and provide them support to develop the business productivity. The
management requires to have proper understanding and knowledge regarding current trend and
then introduce the services accordingly. The Uber model is helpful for individuals by providing
the cab booking services which can help to attaining the higher productivity and profitability.
Influence the number of people and support to increase services – The environment is
changing day by day where it became important to introduce the kind of services and products
that can fill the customers satisfaction to increase the productivity. UBER is the larger size
organization that offers transportation and food services to their customers by managing the all
functions as it could help to grow the business effectively by managing all functions and
activities.
Premium Rides – UBER model is used by transportation industry as it bring the changes
in their existing services which can help to influence the number of people and increase
productivity. If management are able to apply the Uber model in their organization then it could
affects positively as increase the customer base. In relation to UBER, offers multiple ride options
, from affordable hatchbacks to luxury sedans and SUVs that directly affected the customers. The
profit margin for premium rides are greater and helps in making more money.
Cancellation fee – This can be defined as effective point which states if a passenger
cancels a ride after a certain time frame, then they have facility to to charge a cancel fee or not to
charge. This can help to managing the all functions and activities by using the Uber model that
supports to offer kind of services and products.
To identify how UBER model has changed the world & effects of bad management on all
stakeholders.
As per opinion of Muff, Liechti, and Dyllick, (2020), UBER model is more effective to
business organization as it is used to managing all functions and activities effectively. This is
important for each individual to understand what is happening around and how they customers
will be influenced to work properly so that kind of services are provided to individuals and

managing the higher performance. The Uber model has changed the world & effects of bad
management on all stakeholders as it brings the challenges at the workplace and supported to
grow a business effectively. Management is important function which needs to be have at the
workplace as it could influence the number of people and gets work done properly. If there is
proper management then could be effective to develop the organizational productivity and
performance. Uber is plagued by a long list of scandals, ranging from reports of sexual
harassment to aggressive strategies to take down the competition. The company has recently
been in the news for the wrong reasons, dealing with sexual harassment claims, the loss of
executives including its CEO, and most recently a cyber attack cover-up. The company has faced
many challenges and management also brought the bad decision that directly affected the
organizational productivity negatively. The corporate governance was also bad and their
strategies throughout the years have brought bad attention to UBER. The all scandals faced by
company needs to resolve by improving the management and decision that could help to develop
the business and supports to increase the business productivity. There are many management
theories which can be used by chosen organisation to make effective decisions such as:
Theory X – This is management theory assumes that most of the people are incapable of
taking responsibility for themselves and have to be looked after. The people who covers under
this theory dislike work, have little ambitions, and are unwilling to responsibility. The employees
of UBER have followed this theory that have created the challenged in running their business
appropriately as they did not put their efforts to complete any task. So that, management take the
bad action which affected organizational productivity negatively.
Theory Y – This theory is totally opposite to X theory in which people are self-motivated
and enjoy the challenge of work. The managers of business organization have more collaboration
relationship with their people, and motivates them that can help in allowing them to work on
their own initiative, assigning responsibilities, and empowers to make decisions. UBER is larger
organization could follow the theory Y by allocating roles and responsibilities between
employees that can help to make the right decisions and supports to increase the organizational
productivity.
It has analysed that initially UBER has adopted the Theory X in which it faced the many
scandals and affected business decisions. It is suggested to management to follow the theory Y
that can help to influence the number of people and make them self-motivated that can help to

develop the business productivity by managing the all functions and activities effectively. This
theory will help UBER’s management to convert their bad decisions in to right and effective
action that could help to grow the business continuously.
Stakeholders are the those individual and group of people who have collected to identify
the synopsis of business by explaining planning and strategies which has supported to develop
the business activities and functions properly. When organization needs money to operation, and
managing the all business related activities then it directly contacts to stakeholders who invest
the money in proposal and give contribution to accomplish the business goals. If investors are
not satisfied to the strategy and planning then it becomes difficult to regulate the business as it
creates the challenges in business performance as well as productivity. The management requires
to have prior details regarding their investors and important functions which can be used to
arranging all activities at the workplace and supported to grow the business effectively (Borghys,
Van Der Graaf, Walravens, and Van Compernolle, 2020).
By explaining the UBER Model is key partners that are drivers who wants to drive and
riders who wants to ride by understanding the customer demand and offer kind of services. The
key activities are finding drivers, balancing demand and supply of ride and driving that can
influence the number of people and supports to manage functions. UBER has added the value
proposition by bridging the gap between drivers and customers. Customers have no longer time
to waste time in calling for taxes as they can do by online method. The company maintaining
highly automated customer relationship where products and services are provided accordingly.
The customer segment involves passengers and drivers where company generate the revenues by
offering the services. The main resources founded of business industry are Uber application,
routing, and prices that all are decided by management for the purpose of reaching to their
customers and suppliers. Channel partner that are used by selected organization are Online, Uber,
and mobile app that can help to managing the all activities properly and support to grow the
business. The channel partner is mainly used to inform the people regarding their products and
services which can help to accomplish the business goals and productivity. Cost structure is an
effective activity which considers salaries for drivers, sales marketing, and invest in technology
that can be used to attaining the higher performance. The revenues are generated by organization
considers cost per journey, distance streams, having other brands like Uber X and Uber Eats that

can help ton fill the customer demand that supports to increase the organizational productivity
and performance.
The main business problem facing Uber is bad management. The company has managed
to grow business continuously that have been criticised specifically in the way it treats its
employees, and managing the demand of riding and driving due to which all business might be
hampered. This has affected the world negatively as people are switching the other organization
to receive drive and ride services that can help to managing all functions ans acti9vities. The
management requires to have proper understanding of all management activities and functions
which can help to influence the number of people and supports to get work done. This can help
to increase business performance by managing the all functions and activities effectively.
To determine the practices of UBER in improving its management.
AS per view point of Loonam, and O'Regan (2022), UBER model is useful to
organization as it bring the changes and new technology at the workplace that can help to
regulate the business. This is important for business industry to evaluate the environment to
know what kind of services should be provided to individuals that can help to develop the
business productivity and profitability. In relation to UBER there are many practices relates to
improving the management that are discussed below:
Scientific management theory – This is effective practice or management theory used
by management to analyze work flows to improve economic efficiency, and labour productivity.
The main objective of theory is to increase the production by increasing productivity of
individual. The main focus of such theory to make more employee empower and solve complex
situation. In relation to UBER, to make effective decision and taking right action Scientific
management can use by managers as it will help to make realize their roles and responsibility
toward particular work that could develop the business productivity and profitability.
Human relation theory – This theory relates to maintaining good relations with
employer and employees so that task could be performing effectively. The basic themes in
human relation are related to communication, motivation and empathy. Communication is the
way in which information and understanding are transmitted. In relation to UBER, management
can use human relation theory to maintain the effective relations and developing the business
performance.

From the above Scientific management theory is suggested to use by UBER that will help
to remove the all obstacles and supports to increase the organizational profits. The UBER is
taking various benefits by applying the scientific management theory is defined below:
Hire the right people – Wrong hires have a big impact on organization's productivity
and cost. To improve the bad management and influencing investors in UBER, management
need to hire the right people who could understand the requirement for changes and support to
implement at the workplace. This can help to increase the business performance and
productivity.
Prioritize cultural fit – While recruiting and managing the function it became important
to give priority the cultural fit and influence the employees to work effectively. The management
is having major role who knows employees belongs to different culture so that training and
development program are provided to people that can help to behaving same and supports to
increase the organizational performance.
Proper communication – While running a business it became important to have clear
and right communication between employer and employees that can help to increase the business
performance and productivity. To have right communication could be opportunity for business
organization as it bring higher performance by managing the all functions and activities. In
relation to UBER, use of proper communication channel and partners can be used by
management that can help to grow the business and increase productivity (Garud,
Kumaraswamy, Roberts, and Xu, 2022).
Share business details with stakeholders – Stakeholders are those people who have
involved in business activities and share with shareholders for the purpose of collecting fund and
arranging all activities accordingly. In relation to UBER, management should be use share
business details with stakeholders practices which can help to influence the number of people
and gets work done which supports to remove all bad impacts.