Uber Complex Problem: Analysis, Solutions and Implementation Report

This report provides a comprehensive analysis of a complex problem faced by Uber, focusing on issues related to internet connectivity and location services. The report begins with an overview of the problem and its impact, followed by a discussion of decision-making tools such as SWOT and PESTLE analysis. It identifies the root causes of the problem and proposes potential solutions, including the use of AI and automation, and changes to data policies. The report also outlines an implementation plan with SMART objectives, required resources, and strategies. Furthermore, it includes a detailed communication plan and a review and monitoring plan using key performance indicators and benchmarking. The report concludes with a summary of the findings and recommendations, along with references to relevant academic sources.

COMPLEX WORK BASED
PROBLEM

Table of Contents
• Introduction
• Over view of Complex Problem
Background and Experience with Uber
Types of Decision Making Tools and Techniques
Identification of Root Causes
• Identification and Evaluation of Solutions

Cont…
• Implementation Plan
• Communication Plan
• Review and Monitoring Plan
• Conclusion
• References

A work based or complex problem is the one which restricts an organisation towards working in
a smooth or consistent manner, as well as would restrict the company towards achieving its goals
effectively. The presentation ahead is based on Uber, which is one of the biggest companies within the
transportation and service sector that is currently experiencing major problem related to their internet
and location services. Therefore, the presentation covers appropriate evaluation of the problem, along
with its scope and impact, along with discussion of different types of decision making tools, the root
causes of the problem, along with possible solutions, implementation and communication plan for the
same.
Introduction

A complex problem is the one that reduces the capabilities and effectiveness of an organisation and
results in huge losses to the company. There are various examples of a complex problem, such as
ineffective access to infrastructure, labour strikes, unethical code of conduct, Internet and
Accessibility issues and so forth.
Overview of Complex Problem

Background
Uber is one of the most recognised organisations
which provide care hire and taxi services for
individuals in various countries. Moreover, within
United Kingdom, the company has a strong, which
could be reflected through this chart, which describes
the range of usage of Uber cabs in context of
individuals with different age groups.
Background and Experience Within Uber

Experience
I happen to be one of the private drivers working with Uber
through a mobile application called Uber App, where
individuals enter their location of where they are and where
they wish to go and the software notifies the drivers for them to
fetch these clients to their location. The whole work is
dependent on the internet connection, as well as the GPS which
delivers their current location to us.
Cont…

There are different decision making tools
which would be contributing towards
analysing the problems and providing a
possible solution for the same.
SWOT Analysis
This framework is related to identification
of the internal strengths and weaknesses,
along with external opportunities and
threats.
Types of Decision Making Tools and Techniques
STRENGTHS WEANESSES
 Effective Brand Image
 High Investment Capacity
 Internet and Location related
problems.
 Narrow Range within Cities
OPPORTUNITIES THREATS
 High Technological
Advancements
 Inclination of millennials towards
cab services.
 Brexit
 Competition from the
companies like Gett and
Addison Lee.

PESTLE Analysis
Within this decision making model, the external environment and their
impact on the company is analysed. Some of the factors are:
•Political Factors:
•Economical Factors
•Social Factors
•Technological Factors.
•Legal Factors.
•Environmental Factors
Cont…

This framework is developed in order to determine the
industrial attractiveness of the firm within the market, which
relates to determining the scope of the problem mentioned
above; therefore, the same has been elaborated below:
•Customers’ Bargaining Power
•Suppliers’ Bargaining Power
•Threat of Substitutes
•Threat of New Entrants
•Competitive Rivalry
Cont…

There are certain root causes to the problem, which are analysed below through fishbone diagram:
Identification of Root Causes of Problem

SWOT and PESTLE analysis are quite effective towards determining a range of possible and alternate
solutions to the problem. Therefore, some of these solutions and their evaluation are mentioned below:
AI and Automation Usage:
One possible solution for the organisation is related to appropriate and effective inclusion and usage of
Automation and AI to create an infrastructure that supports the current requirement of the individual
towards better internet connection, as well as location accessibility.
Changes in Data Policy:
Another alternative solution to the overall problem is that the company changes its data policy,
according to which, the firm could track locations of users even if they are not using the application.
Identification and Evaluation of Solutions

SMART Objectives
•With new technologies, the firm is willing to enhance the speed of its service by at least 3% in the
next 3 months of its implementation
•By using AI and Automation, Uber is aiming and increasing the Location Accessibility and Data
Network Coverage to about 7% in the next 6 months.
•The company is also targeting enhancement in the customer acquisition rate by 9% within 12 months
of implementation of this plan.
Implementation Plan

Resources Required
There are various resources that are required by the organisation towards making this plan a success,
which are human, financial, technical, as well as financial resources.
Strategies
For ensuring that the solution is effectively and appropriately achieved, the strategy which the
company would be adopting would be Investment in Technology and R&D improvisation. Moreover,
another strategy it would be adopting would be in context of using Simulation as a training method to
train its staff and drivers of using new technologies.
Cont…

Communication Plan
TYPE OF
COMMUNICATION FREQUENCY METHOD RESPONSIBILITY
Briefings Daily Face-to-Face Communication Supervisor
Team Meeting Weekly Face-to-Face Communication Project Head
Shareholder Updates Fortnightly Business Reports Project Manager
Board Meeting Before and After the
completion of Project
Formal Meeting with Verbal
and Written Communication Manager

There are several ways in which the company will be monitoring the above implementation of
solutions. Some of these methods are elaborated below:
Key Performance Indicators
One of the most crucial methods in regards to review and monitor the set plan is associated with Key
performance indicators, which is a method through which essential and effective indicators are placed
in context of the implementation, which denotes the success and effectiveness of the overall plan.
Benchmarking
Another method through which the organisation would be using is related to setting up Benchmarks
for the overall performance of the plan.
Review and Monitoring Plan

Thus, from the information within the presentation, it could be concluded that it is essential for a
company to appropriately analyse the complex problems which they currently are experiencing, to
appropriately analyse the same and determine their scope and impact. Moreover, it is essential that
several frameworks and decision making tools are analysed so that appropriate solutions could be
taken up effectively to solve the problem. In addition, it is necessary to develop implementation and
communication plans to ensure development and embedment of the possible solution within the firm
for minimising the complex problem. Lastly, it is necessary to indulge within effective monitoring
towards the issue to ensure its long term benefits.
Conclusion

•De Fruyt, F., Wille, B. and John, O.P., 2015. Employability in the 21st century: Complex
(interactive) problem solving and other essential skills. Industrial and Organizational
Psychology. 8(2). pp.276-281.
•Fiore, S.M., and et. al., 2017. Processes in complex team problem-solving: parsing and defining the
theoretical problem space. In Macrocognition in teams (pp. 143-163). CRC Press.
•Neubert, J.C., and et. al., 2015. The assessment of 21st century skills in industrial and organizational
psychology: Complex and collaborative problem solving. Industrial and Organizational
Psychology. 8(2). pp.238-268.
•Richards, C., 2015. Outcomes-based authentic learning, portfolio assessment, and a systems approach
to ‘complex problem-solving’: related pillars for enhancing the innovative role of pbl in future higher
education. Journal of Problem Based Learning in Higher Education. 3(1).
References

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