Macquarie University: Uber's CSR and Social Media Perception Report

This report investigates Uber's corporate social responsibility (CSR) practices and how consumers perceive them through social media engagement. The study, based on quantitative research with Macquarie University students, examines the relationship between Uber's social media use and its perceived CSR efforts. Data analysis, including descriptive statistics, regression, and correlation, reveals that while a moderate correlation exists between social media use and CSR, consumer perception of Uber's CSR activities is generally positive. The report highlights Uber's timely responses to the COVID-19 pandemic on social media and suggests recommendations for improvement, such as balancing social media marketing with traditional methods and continuously researching market trends. The conclusion emphasizes the importance of effective social media practices and CSR for success in the current competitive landscape, as consumers are increasingly conscious of corporate social responsibility.

A REPORT BASED ON THE
DATA ATTACHED

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
REFINEMENT OF RESEARCH QUESTION...............................................................................3
RESEARCH METHODS................................................................................................................3
DATA ANALYSIS..........................................................................................................................4
DISCUSSION AND RECOMMENDATION...............................................................................18
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20

INTRODUCTION
The corporate social responsibility is a management concept which states that company
integrates the social and environmental concerns of the business operations and interaction with
their stakeholders. The major purpose of CSR is to give back to the society which the business
has undertaken in order to conduct their business and operations. The current study is based on
company Uber which is an American technology company. The company was founded in 2009
in San Francisco us. The current study will outline the fact that whether over was capable of
understanding that how consumer perceives the CSR through the help of social media. For the
qualitative research the participation of Macquarie University student aged 18 and above will be
undertaken.
REFINEMENT OF RESEARCH QUESTION
The research questions or the hypothesis being set within the successful completion of the
research are as follows-
H0- there is no significant relation between the use of social media and the company being
socially responsible.
H1- there is no significant relation between the use of social media and the company being
socially responsible.
The questionnaire is being prepared on the basis of these hypotheses. The reason underlying this
fact is that the major aim underlying the research is to prove the hypothesis and if there will be
any relation between the two variables then the research objective will be attained. In the present
case the dependent variable is the company being socially responsible and this is dependent over
the use of social media. In case the company is effectively using social media then they will be
more socially responsible.
RESEARCH METHODS
With respect to the research method in order to complete the current study the use of
quantitative research has been undertaken (Jeon, Lee and Jeong, 2020). The reason underlying
these factors that the quantitative research provides more logical and clear Idea was relating to
the objective of the study. In addition to this with help of random sampling method some
questions were asked to the respondents and they were free to participate within the study. In

addition to this they were also free to withdraw their participation at any time without having to
give a valid reason and without any consequence. In addition to this the use of statistical tool like
SPSS has been undertaken in order to evaluate the collected data for stop in addition to this the
descriptive statistics and the use of tools like regression and correlation was used in order to
analyse and interpret the data.
DATA ANALYSIS
Descriptive statistics