This report provides a comprehensive analysis of Uber Technologies' business strategies, encompassing its macro and internal environments, and competitive forces within the market. The report begins with an introduction to business strategies, followed by an analysis of the external macro environment using PESTLE analysis, focusing on political, economic, social, technological, environmental, and legal factors impacting Uber's operations in the UK. It then delves into Uber's internal environment and capabilities using McKinsey's 7S model and VRIO analysis to assess its strengths and weaknesses. Furthermore, the report applies Porter's Five Forces model to evaluate the competitive landscape, including the threat of new entrants, bargaining power of buyers and suppliers, threat of substitutes, and competitive rivalry. Finally, it interprets and devises strategic planning for Uber Technologies, drawing on various theories, concepts, and models to provide actionable insights for the company's future direction.
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