Impact of Technology on Business Activity: A UBER Case Study Analysis

This report provides a comprehensive case study on UBER, examining the significant impact of technology on its business activities. The study is divided into two parts. Part 1 focuses on project definition, strategy, objectives, and implementation plans including Gantt charts and work breakdown structures. Part 2 presents small-scale research, data analysis, and recommendations. The report explores the use of technology in UBER's operations, the need for innovation, and the efficiency of updated technologies. It also covers project management methodologies, communication plans, and data collection techniques, including both qualitative and quantitative research approaches. The conclusion summarizes the findings and suggests strategies for enhancing UBER's business performance and customer satisfaction through technology integration. The report also contains references and a logbook documenting the research process.

The Impact of Technology On
Business Activities

Table of Contents
Topic:- .............................................................................................................................................1
INTRODUCTION...............................................................................1
PART 1.........................................................................................................................................1
Project Definition...................................................................................................................1
Problem Statement..................................................................................................................1
Project Strategy......................................................................................................................1
Performance, Cost, and Time Objectives...............................................................................2
Deliverables............................................................................................................................2
Project Scope Statement.........................................................................................................2
Success Criteria......................................................................................................................3
Project Assumptions...............................................................................................................3
IMPLEMENTATION PLAN ................................................................................................3
Project Processes....................................................................................................................5
Communication plan..............................................................................................................6
PART 2............................................................................................................................................6
P4 Small scale research..........................................................................................................6
TASK 3............................................................................................................................................9
P5 Data analysis.....................................................................................................................9
P6 Recommendation.............................................................................................................21
P7 Reflection........................................................................................................................21
CONCLUSION..............................................................................................................................23
REFERENCES..............................................................................................................................24
LOGBOOK....................................................................................................................................25

Topic:-
“Impact of technology on business activity: A case study on UBER.”
INTRODUCTION
Use of technology is increasing day by day because it assist in doing work easily with
maintaining quality as well minimum uses of resources. Using latest and new technologies help
companies in attracting customers also. The same gives major impact on business in its growth
and development. This report is based on the UBER which is transportation, delivery industry
founded in 2009 and founder of this firm is Travis Kalanick, Garrett Camp. They are serving
worldwide in 633 cities with approximately 12000 plus employees. As per the current scenario
technology help respective business in grabbing customers and taxi car organisation (Awais
Ahmad Tipu and Manzoor Arain, 2011). Below project is divided into several parts which which
mainly describe impact of technologies on taxi car enterprises. Also through light on
management plan which is framed by firms so entire day to day activity must be perform in
effective manner. Data collection is also framed in this report with use of appropriate techniques
and tools. In the end, suggestion is given for removing barriers which may affect growth and
success of administration.
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PART 1
Project Definition
Motive of selecting this company is to do some more innovation in existing services and
product they are serving for upcoming generation as well for easy excessing present things. Also
for expanding digitalisation all over the world. Although main purpose of this is to “ Impact of
technology on business activity: A case study on UBER.” simply introduction of technology
assist in developing economy and in raising standard of living. Because of this growth of
economy is done and UBER contribute huge amount in it (Basu, 2014)
Problem Statement
A project management plan is prepare by project manager on behalf of information
provided from project team and stakeholders. It is official approved document defining
execution, monitoring, and controlling. It refers as a summarized documentation of detailed
writing containing measures for the entire plan. It depicts approach and reach of project team that
delivers the plan.
It consists baseline on which performance of project plan measures such as scope, time,
cost, resources, quality, communication, risk. It ensure enough time taken to writing a piece of
work that covers the benefits of entire projects to deliver project.
Project Strategy
Aim:- “Impact of technology on business activity: A case study on UBER.”
Thus, main objectives of report is given below:-
 determine the use of technology in UBER as well whole industry for increasing the
society.
 To identify the need of change in modern tools and use of creation in UBER.
 Examine efficiency of updated equipments and their efficiency and shows the restoration
of an organization.
After discussion of aims and objectives of this report and chosen company then research
question is designed for gathering more information. So question related to same topic is given
below:-

 Is their any need of modification in technology and creation utilized in UBER?
 What is the use of latest technology in UBER?
 How Innovation and updated tools is healthful for same company?
When upper mention information help leaner in getting aware about actual objective and aim of
this topic and through this plan can be framed with the highlighted aims or objectives (Geraldi
and Lechter, 2012). Apart from this, planning in appropriate manner help in developing society
as well also in raising economy of United State.
Performance, Cost, and Time Objectives
Cost : Costing is a crucial part of project because it takes the amount of expenses which
spend on this. Every stage of a project is segmented so its needs different expenditure to bear
according to requirements. It covers the entire cost of project, from beginning to execution that
brings outcome. Preparing capital plan, pseudo plan, strategies, manpower, technology, fuel
consumption, security planning, hiring or purchasing of taxis, staffing, equipment cost,
everything .
Time : Time depicts to estimated time requisite to completion of project. It counts ability
to work, that increase the effectiveness and productivity of work. It ensures planning, setting
goals, priority of work for better performance (Project Management Execution, 2016). Schedule
time for process and order each step. Structured time takes less to work done.
Performance:- It can be describe as acceptance, producing a quality which should
admire is a typical task to do. But quality is the core of any project (Harish and Kumar, 2014).
The main aim is of a project is earn profit and if the quality is not served then the project will not
work so far. It has the most appreciable demand.
Deliverables
This has done in two major forms that is tangible and intangible. It means in current
research project it has been accomplished by assessing outcomes which is gained by an
organization through interpretation process.
Project Scope Statement
It make a bunch of processes which requires to complete a project. It identifies work,
need to deliver project. It states boundaries so that each member of a team can get
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responsibilities in a team. It also set-ups procedures to how to work in a direction getting project
done.
Risk : Risk occurs due to uncertain circumstances and has positive and negative effects.
It considers anticipate risks. It can be identified risk or potential risk. It evaluates the risk like
technical, cost cutting, man power, weather, machinery, etc.
Resources : It ensures all the resources required to finish project, identify need of
resources which are required (Hwang and Ng, 2013). It can be anything like equipment, sites,
human power. It needed to schedule the dates, amount of resources for activities.
Success Criteria
If an organization is get succeeded in improving the performance of an organization then
it shows that company are going in a right direction. Whereas if they are failed in attaining set
objectives or goals then it means managers needs to change current situations for overcoming
problems faced by business entity.
Project Assumptions
Communication is a two way street, if any project wants to go long then should not
consider one lane, so that it will draw to dead end. Loophole in communication can leave a
difference for project success and failure. Prepare a communicating plan which includes purpose,
approach, goals, objectives, roles, tools, methodologies, and high level project communication
messages.
IMPLEMENTATION PLAN
Gantt chart is used for managing project and this is commonly used as well popular way
of showing events or task with their timing of completing it. On life side of same chart activities
is given along with their timing on the top. Every task is presented by bar; length and position of
bar shows date on which work should be started, time period as well completion date of activity.
This kind of first technique is was developed in 1896 by Karol Adamiecki who called it
“harmonogram”. But after sometime name of this was changed on the name of Henry Gantt who
create his chart in 1910-1915. it was firstly used by United State when world war was going on
for making schedule of different task and also in completing project at their dead line (Verzuh,
2015).
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Thus, Gantt chart is most popular tool used by companies in managing activities
according to their completing time. It assist in achieving pre determine objective and doing work
on time although, it shoes allotment of activities with their timing of start as well of ending and
other things also related to operation department of business. Moreover it is copy of the entire
activity management plan of necessary things which will done in firm for generating more and
more revenue. Also for gaining return on investment. The same process used by UBER also for
managing their day to day activities in proper manner so their will be no chance of complaint
from their client. Most important because of implementing this satisfaction level of customers
rise.
On the other hand, work break down structure means dividation of entire task into small
units to complete on it time in better many. Allocation is done according to skills and knowledge
of employees as well their capabilities to do it. When individual have their own responsibilities
and duties then so work according to that (Leach, 2014). UBER is applying work break down
structure in their company to achieve their project in proper manner and on time. It remove
workload of particular person with their technique of dividing task is small units. This entire
process is blueprint of all the activities as well working of entire organisation. Moreover it
motivate employees working in organisation by dividing their work and giving them time to
achieve their task in proper manner.
Although, it look like tree because its format which highlight dividation of task in small
small units for achieving entire project. It is created by top level management of organisation and
rest of team is responsible for assigning work into different departments according to their skills,
knowledge as well expertise. Whole things is done including these elements like size, duration
and obligation because these are important in achieving desire goal. When UBER use this in
their workings then they can complete their work in smooth way. So respective enterprise have
to do this for dividing their day to day working with work break down structure and mainly use
for removing workload and for motivating employees.
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Project Processes
It is indispensable to follow an appropriate steps and procedures by considering all the
relevant facts or figures in order to minimize the possibilities of mistakes and errors. As a result
company get succeeded in establishing their positive image at marketplace.
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Communication plan
S. no Task Name Duration Start Finish Predecessor
1 Identify the
problem
5 Days
2 Review the
literature
11 Days 1
3 Clarify the
problem
14 Days 1,2
4 Clearly define
the terms and
concepts
6 Days 2,3
5 Define the
population
15 Days 4
6 Collecting
data
5 Days 5
7 Analysing data 6 Days 6
8 Conclusion
and
Recommendat
ion
1 Day 7
9 Submission of
report
1 Day 8
PART 2
P4 Small scale research
UBER is taxi car company whose motive is to do some inovation in their existing
techniques they are using for facilitate numbers of customers by gaining their trust and loyalty.
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For doing such innovations respective organisation have to collect information related to unique
product and services they are brining in market. Identification of need and demand of customers
is done then after that goods will launch have less chance of loss (Marston and et. al., 2011).
Moreover, there are two types of research quanitative and qualitative which is used for collecting
data and gathering information. These are given below:- Qualitative Research: as per this when information is gathered in this research it was in
the form of code number, name, symbols, literature and so on. It is done in depth form by
taking interview of individual or group with face to face, telephonic or can be in some
other ways apart from this more ways are survey and perception. Although it assist in
identifying need and wants of target customers also in current market trend so products
and services respective company want to launch for which research is conducted is
produced in accordance to requirement. There are some methods of the respective
research are: direct observation, Open-ended surveys, Focus group, in-depth interviews,
oral history, participation obsercvation, ethnographic observation and content analysis
(Porwal and Hewage, 2013).
 Quantitative research:- according to this research data gathered is in the form of
numerical or statistical which is understandable by financial team. Although, it is used for
preparing budget for whole organisation UBERS is transportation industry company they
mainly focus on services which is providing by them to their customers. They are serving
globally in 633 countries with approxely 12000 plus employees. Hence in this data is
collected in numerical, statiscal or hypothesis form which assist chosen organisation
while creating their policies and procedure.
 Primar Research:- this is fresh and first hand information which is collected by the person
who is doing research and it is not published in any paper or journal before. Investigator
directly contact with the person from whom they want to gather information there is no
role of mediator or any third party (Sharon and Dori, 2015). Instead of this information
gatrhered from this is precisious and authentic as well free from any biasses.
 Secondary Research:- it is already published data colected from newspapaer, journals and
magzines or from any other source and can be with last years record of UBER. Generally
it is known as second hand data.
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 Sampling:- it is simple from which enterprise want to collect data that can be random,
non random, universe and many more. Mainly this is done by large companies because
they have maximium customers and it is difficult to consult with every single person.
Although, for going through this process questionnaire is created and distribute among
the clients who are selected for in sampling. They fill it and give opinion and views about
the respectibve adminstration and products, services they are offering. This entire help in
changing current policies and procedure according to demand of customers and
requirement.
From large number of customers 30 are selected for taking feedback towards
implementation of technologies . Thus, questionnaire is given below through which feedback is
collected from sample:-
Questionnaire
Name:----------------------------------------------------------------------------------------
Age:-------------------------------------------------------------------------------------------
Gender:---------------------------------------------------------------------------------------
Q.1. Implementation of technology is effectual for developmenent of business activity or not? Yes No
Q.2. Is modern or latest technique offers long term benefits to UBER? Yes No
Q.3. Does advance technology assist in immediate development and growth of an company? Agree Disagree
Q.4. Is digital technology and innovation influence on performance of organisation? Yes No
Q.5. Is there need of improvement or alteration in goods of UBER? Yes No
Q.6. For acquiring position in market is their any need of increasing information and
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technology? Agree Disagree
Q.7. Is there any impact of implementing modern technology on goodwill of company? Yes No
Q.8. Which marketing technique is suitable in current Scenario of UBER? Modern Traditional
Q.9. What are the element which affect effectuation of innovative technology at marketplace? Employees Managers Competitors Legal laws
 recent trends
TASK 3
P5 Data analysis
Theme 1 Implementation of technology is effectual for developmenent of business activity
Theme 1 Frequency
 Yes 25
 No 5
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