Analysis of Uber and Tobin Brothers: A Business Fundamentals Report
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This report provides a comprehensive analysis of the business fundamentals of Uber and Tobin Brothers. It begins with an examination of Uber's managerial issues, including its disruptive approach, issues with the CEO, fraud and privacy concerns, and workplace environment, followed by a SWOT analysis detailing its strengths (brand recognition, service standards, low prices), weaknesses (driver relations, cost of vehicle operation), threats (self-driving cars, scandals), and opportunities (market expansion, increased valuation). A PESTLE analysis examines political, economic, social, technological, legal, and environmental factors affecting both companies. The report then shifts to Tobin Brothers, identifying managerial issues such as staffing shortages and equipment mismanagement. A SWOT analysis highlights strengths (invaluable services, low barriers to entry), weaknesses (competitive issues, high operating costs), opportunities (expansion), and threats (corporate acquisitions). Finally, a PESTLE analysis of Tobin Brothers examines the political climate, economic conditions, social factors, technological advancements, and environmental considerations relevant to the business, providing a holistic view of their operating environment.

RUNNING HEAD: BUSINESS FUNDAMENTALS
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BUSINESS FUNDAMENTALS
System04121
6/29/2019
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BUSINESS FUNDAMENTALS
System04121
6/29/2019
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BUSINESS FUNDAMENTALS 1
Contents
Managerial issues of Uber..........................................................................................................3
Strengths:................................................................................................................................4
Weakness................................................................................................................................4
Threats....................................................................................................................................4
Opportunities..........................................................................................................................4
Pestle analysis of Tobin Brothers...............................................................................................4
Political factors:.....................................................................................................................4
Economic factors:...................................................................................................................5
Social factors:.........................................................................................................................5
Technological factors:............................................................................................................5
Legal factors:..........................................................................................................................5
Environmental factors:...........................................................................................................5
Managerial issue of Tobin Brothers:..........................................................................................5
Swot analysis of Tobin Brothers................................................................................................7
Strengths:................................................................................................................................7
Weakness:..............................................................................................................................7
Opportunity:...........................................................................................................................7
Threat:....................................................................................................................................7
Pestle analysis of Tobin brothers...............................................................................................7
Political:.................................................................................................................................7
Contents
Managerial issues of Uber..........................................................................................................3
Strengths:................................................................................................................................4
Weakness................................................................................................................................4
Threats....................................................................................................................................4
Opportunities..........................................................................................................................4
Pestle analysis of Tobin Brothers...............................................................................................4
Political factors:.....................................................................................................................4
Economic factors:...................................................................................................................5
Social factors:.........................................................................................................................5
Technological factors:............................................................................................................5
Legal factors:..........................................................................................................................5
Environmental factors:...........................................................................................................5
Managerial issue of Tobin Brothers:..........................................................................................5
Swot analysis of Tobin Brothers................................................................................................7
Strengths:................................................................................................................................7
Weakness:..............................................................................................................................7
Opportunity:...........................................................................................................................7
Threat:....................................................................................................................................7
Pestle analysis of Tobin brothers...............................................................................................7
Political:.................................................................................................................................7

BUSINESS FUNDAMENTALS 2
Economical:............................................................................................................................7
Social factors:.........................................................................................................................8
Technological factors:............................................................................................................8
Environmental:.......................................................................................................................8
REFRENCES.............................................................................................................................9
Economical:............................................................................................................................7
Social factors:.........................................................................................................................8
Technological factors:............................................................................................................8
Environmental:.......................................................................................................................8
REFRENCES.............................................................................................................................9
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BUSINESS FUNDAMENTALS 3
Managerial issues of Uber
It was not at all an easy journey for Uber as it was a start-up. One of the main issues with
Uber is that it does not lie in the desired law of circumvent and it has a very general attitude
towards disruption. Uber’s power to rise has never been pleasant (FORBES, 2017). The rise
of Uber has threatened to take away the full-time jobs of thousands of people and taxi drivers,
all of which depend on this for a living or a livelihood. Uber suffers from poor management
because it has a shoot first ask questions later attitude. Also one of the main reasons for the
managerial issue of Uber is Uber’s CEO; he has let down his company because of his own
attitude. Uber had various cases of fraud and privacy issues as well. The company also has a
toxic workplace environment, bad reputation, the poor image in the public and so on, instead
of improving it; it is making it more badly. The company also suffered from calamitous hands
which were #DeleteUberCampign, under this 1000 of protestors came together on the social
media and showed hate towards the company and the app. This incident led to the step down
of various high-end Uber administrators which also included its cranium for the self- driving
coaches who were suspect of corporate spying.
Managerial issues of Uber
It was not at all an easy journey for Uber as it was a start-up. One of the main issues with
Uber is that it does not lie in the desired law of circumvent and it has a very general attitude
towards disruption. Uber’s power to rise has never been pleasant (FORBES, 2017). The rise
of Uber has threatened to take away the full-time jobs of thousands of people and taxi drivers,
all of which depend on this for a living or a livelihood. Uber suffers from poor management
because it has a shoot first ask questions later attitude. Also one of the main reasons for the
managerial issue of Uber is Uber’s CEO; he has let down his company because of his own
attitude. Uber had various cases of fraud and privacy issues as well. The company also has a
toxic workplace environment, bad reputation, the poor image in the public and so on, instead
of improving it; it is making it more badly. The company also suffered from calamitous hands
which were #DeleteUberCampign, under this 1000 of protestors came together on the social
media and showed hate towards the company and the app. This incident led to the step down
of various high-end Uber administrators which also included its cranium for the self- driving
coaches who were suspect of corporate spying.
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BUSINESS FUNDAMENTALS 4
Strengths:
 Well recognized brand
 High service standard
 Little completion
 Dual rating system for safety and trust
 Low prices as compared to the
traditional taxis (Business Insider,
2017)
 High Uber valuation, hence many
people want to invest.
 The cashless payment system is
available
 The organization is suitable for the
drivers
Weakness
 The relationship among the motorists
and Uber is questionable
 Company has no relation with the
customers
 The cost for the vehicle operating is
high
 Privacy concerns are high
 Unacceptable business model
Threats
 Introduction of self-driving cars is
eliminating the requirement for Uber.
 Newmarket and drivers are a
connection which is leading to more
scandals and increase in demand.
 Overvaluation can clue to a lot of
overinvestment in various places
where there is no apartment for the
same type of business.
 Dissatisfied customers
 Problems with the local authorities
 New legal guidelines in countries like
Germany will ban Uber from
functioning.
 Drivers are not content with a little
profit margin, which can also top too
bad advertising and demotivate the
new drivers from joining.
Opportunities
 Customers are highly disappointed
with the traditional cabs and the
prices along with long waiting time.
 Can increase its market in the areas
where the services of taxi are not
available
 Uber can increase its valuation
 Cheap electric cars can be used in
order to increase the profit margins
 Dissatisfied customers
 Can exploit the new and big markets
of the country.
 Cheap use of electric cars
 Can provide many extra facilities like
transporting the older patients to the
hospital, transporting children to
school and transporting pets to the vet
can be offered.
Pestle analysis of Tobin Brothers
Political factors: they faced various issues due to additional scrutiny worldwide. Like the
issues related to advertising, apart from that, even the Netherlands filed a case in
contradiction of Uber for their chauffeurs not having a taxi. There was an additional ban on
Uber in the Asian countries
Strengths:
 Well recognized brand
 High service standard
 Little completion
 Dual rating system for safety and trust
 Low prices as compared to the
traditional taxis (Business Insider,
2017)
 High Uber valuation, hence many
people want to invest.
 The cashless payment system is
available
 The organization is suitable for the
drivers
Weakness
 The relationship among the motorists
and Uber is questionable
 Company has no relation with the
customers
 The cost for the vehicle operating is
high
 Privacy concerns are high
 Unacceptable business model
Threats
 Introduction of self-driving cars is
eliminating the requirement for Uber.
 Newmarket and drivers are a
connection which is leading to more
scandals and increase in demand.
 Overvaluation can clue to a lot of
overinvestment in various places
where there is no apartment for the
same type of business.
 Dissatisfied customers
 Problems with the local authorities
 New legal guidelines in countries like
Germany will ban Uber from
functioning.
 Drivers are not content with a little
profit margin, which can also top too
bad advertising and demotivate the
new drivers from joining.
Opportunities
 Customers are highly disappointed
with the traditional cabs and the
prices along with long waiting time.
 Can increase its market in the areas
where the services of taxi are not
available
 Uber can increase its valuation
 Cheap electric cars can be used in
order to increase the profit margins
 Dissatisfied customers
 Can exploit the new and big markets
of the country.
 Cheap use of electric cars
 Can provide many extra facilities like
transporting the older patients to the
hospital, transporting children to
school and transporting pets to the vet
can be offered.
Pestle analysis of Tobin Brothers
Political factors: they faced various issues due to additional scrutiny worldwide. Like the
issues related to advertising, apart from that, even the Netherlands filed a case in
contradiction of Uber for their chauffeurs not having a taxi. There was an additional ban on
Uber in the Asian countries

BUSINESS FUNDAMENTALS 5
Economic factors: Uber is a company which has grown over time but there are various
economic issues as it has an unfair competition with the regular taxis. People fail to
understand if this is bringing job opportunities or taking away existing jobs.
Social factors: Uber enjoys it’s easy to use platform or app. Consumers enjoy their ride
and post about it on the social media apps spreading word of mouth awareness in a quick
manner.
Technological factors: Uber use technology as their success factor as their app is really
different and helps a person to the estimate of the ride once the person books a ride. The
estimated cost depends on various issues like drop off location, traffic and weather and
etc. The app is extremely significant to Uber in order to the utility.
Legal factors: Uber faces various bans, criticism in various locations in the world. The
company should use various laws like- employee safety laws and copyright laws.
Environmental factors: the effect of under on the environment is shifting. A lot of
people believe that fuel usage and cognition increases because of this. However various
studies have found that people use Uber instead of public transport and thus it harms less the
environment less than public transport
Managerial issue of Tobin Brothers:
There are various issues related to Tobin brother’s management. There are various handling
issues at the time of collection during the unreal service, which is affecting customer
satisfaction. Another issue is less staff, by a customer, it was known that the only two of the
staff members come for the dispatch of the body (Tobin brothers, 2019). According to Tobin
brother’s additional staff Dispatch would significantly expand the costs of the transmission in
this highly competitive industry. Another issue is that the company does not have enough
Economic factors: Uber is a company which has grown over time but there are various
economic issues as it has an unfair competition with the regular taxis. People fail to
understand if this is bringing job opportunities or taking away existing jobs.
Social factors: Uber enjoys it’s easy to use platform or app. Consumers enjoy their ride
and post about it on the social media apps spreading word of mouth awareness in a quick
manner.
Technological factors: Uber use technology as their success factor as their app is really
different and helps a person to the estimate of the ride once the person books a ride. The
estimated cost depends on various issues like drop off location, traffic and weather and
etc. The app is extremely significant to Uber in order to the utility.
Legal factors: Uber faces various bans, criticism in various locations in the world. The
company should use various laws like- employee safety laws and copyright laws.
Environmental factors: the effect of under on the environment is shifting. A lot of
people believe that fuel usage and cognition increases because of this. However various
studies have found that people use Uber instead of public transport and thus it harms less the
environment less than public transport
Managerial issue of Tobin Brothers:
There are various issues related to Tobin brother’s management. There are various handling
issues at the time of collection during the unreal service, which is affecting customer
satisfaction. Another issue is less staff, by a customer, it was known that the only two of the
staff members come for the dispatch of the body (Tobin brothers, 2019). According to Tobin
brother’s additional staff Dispatch would significantly expand the costs of the transmission in
this highly competitive industry. Another issue is that the company does not have enough
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BUSINESS FUNDAMENTALS 6
equipment’s which leads to mismanagement. The company is not able to make Equipment
purchasing decisions are very often made unilaterally by the business owner on the basis of
information available at the time. There are various other issues as well like evaluating and
monitoring the workplace operation issues, promoting the high quality of management issues
and service delivery in order to meet the service delivery standards that meet customer and
company expectations.
Swot analysis of Tobin Brothers
Strengths:
 One of the most unwanted events of
life is people passing away. Funeral
Company like Tobin brothers will be
in demand forever among the general
public.
 These companies provide invaluable
services to the families who lost their
near and dear ones.
 The barrier for a new funeral home
to enter are low as people need to
have a proper license (Tobin
brothers, 2019)
Weakness:
 Tobin brother have competitive
issues that go on with the funeral
companies
 Competition is very much of an
issue in the area The operation cost of
such funeral companies are really
high
Opportunity:
 One of the best ways to expand the
operation is through additional
locations.
 By developing offsite or onsite
crematorium facilities
Threat:
 There are various large corporations
that acquire the existing funeral
companies while taking the brand
name as well which wants to be
occupied into interpretation when
potentially developing a new funeral
home site.
equipment’s which leads to mismanagement. The company is not able to make Equipment
purchasing decisions are very often made unilaterally by the business owner on the basis of
information available at the time. There are various other issues as well like evaluating and
monitoring the workplace operation issues, promoting the high quality of management issues
and service delivery in order to meet the service delivery standards that meet customer and
company expectations.
Swot analysis of Tobin Brothers
Strengths:
 One of the most unwanted events of
life is people passing away. Funeral
Company like Tobin brothers will be
in demand forever among the general
public.
 These companies provide invaluable
services to the families who lost their
near and dear ones.
 The barrier for a new funeral home
to enter are low as people need to
have a proper license (Tobin
brothers, 2019)
Weakness:
 Tobin brother have competitive
issues that go on with the funeral
companies
 Competition is very much of an
issue in the area The operation cost of
such funeral companies are really
high
Opportunity:
 One of the best ways to expand the
operation is through additional
locations.
 By developing offsite or onsite
crematorium facilities
Threat:
 There are various large corporations
that acquire the existing funeral
companies while taking the brand
name as well which wants to be
occupied into interpretation when
potentially developing a new funeral
home site.
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BUSINESS FUNDAMENTALS 7
Pestle analysis of Tobin brothers
Political: Australia is a country that linked to various organizations like OECD, World
Trade Organization, G20, and Commonwealth of Nations. The business environment of the
country makes it a place which is good for investments. Tobin brothers have a successful
business in Australia because of its good business environment and the good changes in the
policies of the government. In fact, Australia is one of the top-rated nations in the region for
driven economic policy changes.
Economical: Australia has the 13th largest economy in the whole world. In the year 2017,
its economy propagated by 2 percent. Notwithstanding this, family incomes, business
investments, and inflation will pick up sooner than later. Tobin brothers can face a lot of tax
rate issues due to the economic environment.
Social factors: Australia has a small population, in the year 2018 it was nearly 23 million
the regular life expectancy varies by men and women; men average around 80 years and
women 84 years. In spite of consuming a mass migration policy accepted back in World War
II, the conversation of immigrants and immigration is a sensitive topic for all the countries.
However, this does not have any impact on the Tobin Brothers Company.
Technological factors: Australia is a country which is also known for the innovations of
technologies. It adopts the new technologies fasters than any other country the purchasing of
new technology is predictable to spread $65 billion in the coming year. There are various new
laws passed by government officials regarding encryption. All this can open new
opportunities for the Tobin brothers
Pestle analysis of Tobin brothers
Political: Australia is a country that linked to various organizations like OECD, World
Trade Organization, G20, and Commonwealth of Nations. The business environment of the
country makes it a place which is good for investments. Tobin brothers have a successful
business in Australia because of its good business environment and the good changes in the
policies of the government. In fact, Australia is one of the top-rated nations in the region for
driven economic policy changes.
Economical: Australia has the 13th largest economy in the whole world. In the year 2017,
its economy propagated by 2 percent. Notwithstanding this, family incomes, business
investments, and inflation will pick up sooner than later. Tobin brothers can face a lot of tax
rate issues due to the economic environment.
Social factors: Australia has a small population, in the year 2018 it was nearly 23 million
the regular life expectancy varies by men and women; men average around 80 years and
women 84 years. In spite of consuming a mass migration policy accepted back in World War
II, the conversation of immigrants and immigration is a sensitive topic for all the countries.
However, this does not have any impact on the Tobin Brothers Company.
Technological factors: Australia is a country which is also known for the innovations of
technologies. It adopts the new technologies fasters than any other country the purchasing of
new technology is predictable to spread $65 billion in the coming year. There are various new
laws passed by government officials regarding encryption. All this can open new
opportunities for the Tobin brothers

BUSINESS FUNDAMENTALS 8
Environmental: Australia is a very large island and continent. It has a large ecosystem
also around 5% of Australia is filled with national parks, which provides good and excellent
places. All this can provide a good environment for the business and also helps in getting the
raw material easily from such a diverse ecosystem. This is an opportunity or strength for
Tobin brothers.
Environmental: Australia is a very large island and continent. It has a large ecosystem
also around 5% of Australia is filled with national parks, which provides good and excellent
places. All this can provide a good environment for the business and also helps in getting the
raw material easily from such a diverse ecosystem. This is an opportunity or strength for
Tobin brothers.
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BUSINESS FUNDAMENTALS 9
REFRENCES
FORBES. ( 2017) The Problem With Uber Lies Within Its Own Management.[ ONLINE].
https://www.forbes.com/sites/bensin/2019/06/27/apples-ipados-is-a-game-changing-software-
update/#8d7d6aa177cf (ACCESSED ON 29/09/19)
Tobin brothers. (2019) Tobin brothers celebrating lives.[ONLINE].
https://tobinbrothers.com.au/our-history/ (ACCESSED ON 29/09/19)
Tobin brothers. (2019) Tobin brothers foundation.[ONLINE]
https://tobinbrothers.com.au/tobin-brothers-foundation/ (ACCESSED ON 29/09/19)
Business Insider. (2017) Uber is in hot water after a major cyber attack cover-up - here's the
long list of scandals the company has weathered so far. [ONLINE]
https://www.businessinsider.in/Uber-is-in-hot-water-after-a-major-cyberattack-cover-up-
heres-the-long-list-of-scandals-the-company-has-weathered-so-far/articleshow/61770326.cms
(ACCESSED ON 29/09/19)
REFRENCES
FORBES. ( 2017) The Problem With Uber Lies Within Its Own Management.[ ONLINE].
https://www.forbes.com/sites/bensin/2019/06/27/apples-ipados-is-a-game-changing-software-
update/#8d7d6aa177cf (ACCESSED ON 29/09/19)
Tobin brothers. (2019) Tobin brothers celebrating lives.[ONLINE].
https://tobinbrothers.com.au/our-history/ (ACCESSED ON 29/09/19)
Tobin brothers. (2019) Tobin brothers foundation.[ONLINE]
https://tobinbrothers.com.au/tobin-brothers-foundation/ (ACCESSED ON 29/09/19)
Business Insider. (2017) Uber is in hot water after a major cyber attack cover-up - here's the
long list of scandals the company has weathered so far. [ONLINE]
https://www.businessinsider.in/Uber-is-in-hot-water-after-a-major-cyberattack-cover-up-
heres-the-long-list-of-scandals-the-company-has-weathered-so-far/articleshow/61770326.cms
(ACCESSED ON 29/09/19)
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