This report provides a comprehensive analysis of the business fundamentals of Uber and Tobin Brothers. It begins with an examination of Uber's managerial issues, including its disruptive approach, issues with the CEO, fraud and privacy concerns, and workplace environment, followed by a SWOT analysis detailing its strengths (brand recognition, service standards, low prices), weaknesses (driver relations, cost of vehicle operation), threats (self-driving cars, scandals), and opportunities (market expansion, increased valuation). A PESTLE analysis examines political, economic, social, technological, legal, and environmental factors affecting both companies. The report then shifts to Tobin Brothers, identifying managerial issues such as staffing shortages and equipment mismanagement. A SWOT analysis highlights strengths (invaluable services, low barriers to entry), weaknesses (competitive issues, high operating costs), opportunities (expansion), and threats (corporate acquisitions). Finally, a PESTLE analysis of Tobin Brothers examines the political climate, economic conditions, social factors, technological advancements, and environmental considerations relevant to the business, providing a holistic view of their operating environment.