Ubercoin Crypto Assets: Enhancing Uber's Business Structure

This report explores the potential of Ubercoin, a crypto token, to transform Uber from a digital mobility platform to a decentralized value network. It discusses the characteristics of Ubercoin as a payment token and its interaction with associated ledgers, highlighting enhancements to Uber's business structure such as digital billings, identity verification, logistics management, user feedback, and insurance contracts. The report contrasts centralized and decentralized systems, emphasizing the higher transaction costs in distributed systems due to the need for consensus. It also envisions futuristic applications of Ubercoin, including loyalty programs, augmented reality integrations, and capital-raising activities through ICOs. Ultimately, the analysis suggests that Ubercoin and its associated crypto ecosystem can drive innovation and efficiency within Uber's global operations. Desklib provides access to solved assignments and past papers for further study.

CRYPTOCURRENCY

TABLE OF CONTENTS
TABLE OF CONTENTS................................................................................................................2
2. QUESTION.................................................................................................................................1
Crypto assets that business could employ and characteristics of the crypto assets.....................1
Interaction of the crypto assets and the associated ledger and enhancing the current business
structure.......................................................................................................................................1
REFERENCES................................................................................................................................3

2. QUESTION
Case – Uber is technology app offering variety of services including peer to peer ride sharing,
taxis and food delivery. Uber is used all over the world.
Crypto assets that business could employ and characteristics of the crypto assets
Uber could employ token named “Ubercoin” that is a crypto token. Crypto ecosystem
consist of company itself, drivers, users of Uber worldwide, allied regulators, payment of the
service providers and regulators. Crypto assets will take the Uber from platform of the Digital
Mobility to new centralised value networks of the mobility. For achieving future vision of the
Uber for unleashing power of the global networks by incentivising growth of the crypto
ecosystem where the distributed communities engaged in the smarter contracts environment. The
innovation help Uber for integrating machines in the eco systems in future when the Artificial
governance of the crypto ecosystems ushering in era of the self driving as well as flying taxis.
Characteristics of the Ubercoin
The crypto token is essentially the payment token. This is used as the means of the
exchange on the decentralised platform. Ubercoin is the part of the application layer not like the
crypto currencies that are the part of protocol layer and also belongs to the company (Zilioli,
2020). it is distributed consensus mechanisms for the transaction on the block chain is the hybrid
of the PoW and PoS.
Interaction of the crypto assets and the associated ledger and enhancing the current business
structure
 Interaction of Ubercoin and associated ledger with business structure
 Digital billings with the integrated payments apps
 Identity verification of the drivers by KYC documents over blockchain
 Trackers for the lost items or things in ride hailing
 To manage effectively entire global logistics/fleet over block chain
 User reviews/ feedback on the blockchain
 Insurance contract for providers of taxi fleet
 Block chain promoted CSR / Philanthropy platform.
Uber could move the decentralised digital structure to the decentralised structure using
Ubercoin and crypto ecosystem.
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Centralised system shares information in different manner from decentralised system. In
centralised system actors make decisions as per common and shared source of the information.
In decentralised system, actors take decision as per information passed or accessed that is unique
to every participant (Edwards and et.al., 2019). Highly distributed system carries higher
transaction cost than the centralised ones as participants require agreeing over information
constituting facts. Information in every node is compared with other.
Futuristic probabilities
Futuristic loyalty program – Ubercoin is used integrating rewards across shopping, travel,
grocery and other inviting different companies to become part of the crypto-ecosystem. Main
objective is that every company can have own crypto payment tokens. Hence common
ecosystem facilitate seamless exchange over tokens in background at the market prevalent
exchange rates.
Augmented reality – Users of car pooling could compete in the blockchain powered game and
split fares based on points earned.
Capital raising activities – When ICO will be regulated the MNC companies will have option of
raising capital for the futuristic projects with use of ICO (Hays and Kirilenko, 2019). Ubercoin
could act as Asset/ Utility token over here.
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REFERENCES
Books and Journals
Zilioli, C., 2020. Crypto-Assets: Legal Characterisation and Challenges under Private
Law. European Law Review April.
Edwards, and et.al., 2019. Crypto Assets Require Better Regulation: Statement of the Financial
Economists Roundtable on Crypto Assets. Financial Analysts Journal. 75(2). pp.14-19.
Hays, D. and Kirilenko, A., 2019. THE USE AND ADOPTION OF CRYPTO ASSETS. mimeo.
REGULATED BANKING BLOCKCHAIN BANKING.
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