MGN505: Consulting and Change Management Report on UberEats

This report analyzes the significance of scenario planning for UberEats, presenting three potential future scenarios: technology advancements, increased demand and competition, and a focus on healthy foods. It emphasizes the importance of technological changes and their implications for UberEats, exploring the concept of virtual kitchens and the use of big data. The report also discusses the implications of change management, including food safety and the need for innovation to remain competitive. It further reflects on the future scenario, highlighting the need for UberEats to adapt to changing consumer demands for healthier options and faster delivery, and to address vulnerabilities in food safety. Concluding, the report underscores the necessity for UberEats to embrace technological advancements and strategic changes to effectively navigate the evolving market landscape.

Running head: CONSULTING AND CHANGE MANAGEMENT
CONSULTING AND CHANGE MANAGEMENT
Name of the student
Name of the University
Author note

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Executive summary
The purpose of this report is to analyze the significance and purpose of scenario
planning in the selected organization, UberEats. It presents the three possible future scenarios
of UberEats that is technology, increased demand and competition, and demand for healthy
foods. The change in technology has been focused on and has analyzed the significance of
this change to UberEats. It presents the several implications of the change scenario of the
company UberEats. Further, it provides a personal reflection on the future change scenario.
Lastly, it concludes the changes and the ways which might help the organization to handle the
changes effectively.

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Table of Contents
Introduction................................................................................................................................3
Possible future scenarios of UberEats........................................................................................3
Change in technology and its significance on UberEats............................................................5
Implications of change management..........................................................................................6
Personal reflection on the future scenario..................................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................11

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Introduction
Developing scenarios is a vital part of every manager. The future of the business
organization depends on proper planning in order to respond to the changes occurring in the
future. Due to the interconnected world, changes is one part of the world, significantly affects
the other part of the world as well. Therefore the future of the organization depends upon the
changes and affective handling of the changing scenarios by the business. Business
organization needs to analyze the trends of the trends of the market and determine the
variables such as demand of the consumers and the market competitive that can have possible
effects on the business organization (Das, Bhatt & Path, 2017). They are required to develop
scenario planning for the market which enables the business organization to consider the
impacts on the business activities and organize scenario planning which helps them to unfold
possible situations in the business. The business organizations require putting themselves and
the competitors within the changing environment evolving in the context of the present and
future markets (Garnett, 2014). The purpose of scenario planning is to identify the strategic
options in order to be successful for their future. Scenario planning is significant for the
company as it helps to prepare for the uncertain future of the business. It helps the companies
to prepare for the potential courses of action, prepare for various shifts and changes in
advance. The purpose of the assignment is to present the possible future outcome of
UberEats in Australia and discuss the implications (Das, Bhatt & Path, 2017).
Possible future scenarios of UberEats
There is an increasing trend in Australia about widespread individualism among the
consumer catering to the particular need of diets and the desires for high protein, low GI and
Gluten free foods. The robust economy of Australia has created a large variety of affluent
consumer fuelling growth of UberEats which has been forecasted to grow at a rate of 2.8%

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over the next five years (Hollen, et al., 2013). This has an effect on the other food service
sectors and channels in Australia. The operators of the company seek to premimize the foods
offered by them. The experimental attitudes of the consumers in Australia have made the
market of Australia into taste beds for various other food service sectors, products and
concepts, especially with the channels of UberEats.
The future scenario of the food delivery service has various new opportunities for the
business to expand (Ojo, 2017). The food delivery companies in the near future will no
longer have to deliver the food via hiring a labour force, the companies can speed up their
delivery process and lower the cost of operations using the virtual assistant, robots, drones
and even parachutes. With the evolution of technologies, it has been analyzed that the food
delivery service companies can imply the use of technologies such as the six wheeled droids
which can move at a speed for four miles per hour and deliver the food items to the customers
speedily (Smith, 2013). The droids are navigated by the use of GPS, signals and cameras. The
company can use robots and other technologies in the near future to enhance their service to
the customers. The robots, drones and parachutes can be operated with the help of cameras,
high resolution, and 3D city maps which helps to determine the exact location of the location.
It would also help the company to avoid traffic jams, and avoid the pedestrians, pets and
other obstacles during the process of delivery (Kaloxylos, et al., 2013). There is a huge
change of technology in the next 20-30years.
UberEats needs to bring up significant innovation ideas and may implement them in
the future. In order to cope up with the changing environment and the huge change in
technology, they have come up with the concept of virtual kitchen (Smith, 2013). It the
platform which might allow the customers to view the new eateries and meals that are
available in the app. UberEats innovated the concept and decided to reduce the operational
costs of the restaurants by opening a physical space and enabling the restaurants to utilize and

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provide them convince of the partnering restaurants and allow them to utilize the kitchen
space to prepare extra meals (Yildiz & Savelsbergh, 2019).
The food delivery companies might use the big data in the near future to revolutionize
the services and make them efficient. Big data would help the company to collect various
data from the consumer and analyze the huge scope of data (Ojo, 2017). This enables the
companies to estimate accurately the time of delivery, monitor the expectations of the
customers and personalize the food offers.
Change in technology and its significance on UberEats
The food delivery companies are required to be increasingly aware of the current
trends of the markets and the possible future scenarios of the markets and industry. The food
delivery service companies are likely to face huge competition in the future, and it has also
been analyzed that the companies are going to face the ever changing trends (Spott, 2018).
Therefore it is of great significance of the company to evolve faster and find innovations. In
order to remain competitive in the market, UberEats have already come up with the new
innovative concept of virtual kitchen. The relatively new concept of UberEats gives up
kitchen infrastructure of space and invites the restaurants partners to access the different
locations (Smith, 2013). It revolves around the idea that leverages the data insights and the
future technology along with the existing infrastructure and establishes the brands and food
menus which the consumers are looking for. The menu’s that can be offered by the company
UberEats will be focusing in the homes style meals and since the consumers the highly
focused on health conscious foods and healthy dishes, the company seeks to offer home
styled meals which the consumers are seeking for (Levinson, et al., 2016).
It has been researched and analyzed that the food delivery companies are going to
face a huge change in the technology in the next 20-30 years. With significance to UberEats

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the company is going to face stiff competition, as it is likely that the food delivery service is
going to have greater demand in the future (Spott, 2018). With the advancement in
technology and establishment to auto bots and robots, the company with no longer need to
hire labours or employees to deliver the foods to the customers. It has been researched that
the company is going to face huge demand and new doors of opportunity for the business.
The change in technology has a huge impact on the food delivery service (Smith, 2013). In
the next 20-30 years the consumer will be demanding on an easier online ordering system.
Therefore, the company need to enhance the delivery and the operating system along with the
change in the technology (Hollen, et al., 2013). The future of the Food delivery service
companies are subjected to huge change in the technology and needs to adapt itself to the
changing environment and bring necessary changes in the organization in order to survive
itself in the next 20-30 years.
Further, it has been analyzed that convenience of the consumers are going to become
a significant value proposition for the food delivers service industry. The key factor for the
success of the company is consumer satisfaction and faster delivery (Spott, 2018). The future
of the food delivery service and with close significant to UberEats, there will be an increasing
trend of fast delivery options and the market of food delivery is expected to grow and have
high demand as long as the food items provided are healthy and satisfactory to the customers.
Therefore, it can be said that the change and advancement in technology have effects on the
food delivery service with far reaching significance (Smith, 2013).
Implications of change management
Currently UberEats has been hiring huge number of labours and operating across the
countries globally, delivery foods to the customers. As there is a huge change of technology
in the future, UberEats is required to bring in significant changes according to the change in

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technology and changing scenarios (Spott, 2018). There have been new and emerging
vulnerabilities in safety of the food delivery service. The key impact on the change in
technology on UberEats is food safety. The company needs to bring necessary improvements
in the food delivery strategy to face the vulnerabilities in safety, additionally the fundamental
safety challenges might arise from the technology which impacts on the organization.
However, technology makes the modern food possible and gives rise to a new delivery chain
which is even steadier, complex, dynamic and multidimensional (Spott, 2018). Therefore, the
company needs to implement new and advanced technology in order to cope up with the
changes in technology and the changing scenarios of the business.
The company needs to make deeper technological innovations which would be as
complex and dynamic ad can meet the changing scenarios and technology which in turn will
help the business to make necessary changes (Smith, 2013). UberEats needs to offer new
service in order to remain competitive in the future scenario. Utilizing the new and advanced
technologies would have the company to deliver food to the consumers in a lesser time.
UberEats needs to utilize the new technologies such as robots and parachutes which would
enable the business to deliver the food items to the customers in no time (Gera, et al., 2018).
It has been analyzed that there will be an excessive demand on the healthier food
service. In the future scenario of the market will be demanding for fast delivery along with
healthy food service in a wide range of price (Yildiz & Savelsbergh, 2019). In has been
research to be an increasing trend all across the globe. In the next 20-30 years the world will
be in search of healthy, organic and ‘free from’ type of foods. Therefore is it need by
UberEats to spoil the consumer with wider and growing options of foods, with sustainable
ingredients and sophisticated delivery system. It needs to enhance the quality of food offered
and provide options of instant delivery to the door of the customers with the tap of the button
on their Smartphone and other devices (Garnett, 2014). As the market is tending to grow and

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expand in the future, the company also needs to expand its business implementing the new
concepts and innovation to remain competitive in the future market (Clemons, 2019). These
are some of the implications of the change in technology to UberEats.
Another implication of the change scenario is growing competition in the market;
there will be more demand and competition in the future. With the rise in competition,
UberEats must improve their quality of service as the increased size of consumers would be
eventually looking for the improved delivery logistics (Levinson, et al., 2016). In order to
cope up with the uncertainties of the future, the company is needed to address the needs and
requirements of the customers with the help of accurate technologies. UberEats needs to
exploit the possible opportunities in the future and implement the changes according to the
changing scenarios (Spott, 2018).
Personal reflection on the future scenario
I believe that the future of the food delivery service companies are exposed to a lot of
opportunities as i have analyzed that the changing trends of food delivery will create more
demand and expectation of the consumers in the future. There is a huge change in the
advancement of technology, which has further increased the level of opportunity faced by the
food delivery companies. The companies have relevant tools and techniques which they can
implement to increase the efficiency of the organization. The advancement of technology will
be helping the food service companies in order to run efficiently without the growing hurdles
and difficulties in the path of growth and expansion of the company. In my point of view, the
technology has a positive impact on the food delivery service companies, further it can make
the work of the companies easier. Employees will be able to use the tools and techniques to
increase the efficiency of the organization. With the advanced technology, the food delivery
service companies can use the advanced technologies so as to produce more.

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However, I also believe that the change in technology and in order to effectively
utilize the technologies, the employees will be requiring good amount of training and
development facilities. Training is needed to effectively handle the new technologies and
then will the employees be able to overcome various hurdles and obstacles of change. When
it comes to implementing new and innovative technology in the business, they have to face
various issues and factors to stay on the top of development in technology. Therefore, i think
that it would be difficult for the companies to keep up with the emerging technology.
However, if the companies fail to keep up with the trends in future, they might lose
competitiveness in the competitive and dynamic environment. I personally feel that scenario
planning is of great importance to the companies, as it helps them to bring necessary
improvements and changes in the business beforehand.
I feel confident that I can be an effective change manager, as I can effectively monitor
the changing environment including new technologies, increased competition in the market,
volatility of the market and the uncertain economies. I have the enthusiasm and the
willingness to learn new things and changes that can occur and affect my organization or
business. I have an effective listening and communication skills which would help me to
observe the changes and make necessary improvement to foster growth in my organization. I
have the ability to represent the needs and interests of the functional and the business areas. I
have the ability to pan and execute activities with creativity and specificity.
Conclusion
Therefore, from the above analysis it can be concluded that scenario planning is very
crucial for the business, as it helps to prepare itself for the uncertainties of the future.
Scenario planning helps to determine the negative and positive changes in the environment.
The reports have analyzed the purpose and significance of the scenario planning in detail. It

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has presented the possible future scenarios of the food delivery service companies with close
significance to UberEats. It has been analyzed that the future scenarios of UberEats have lots
of opportunities to expand its business. The change in technology and the advancement of
technologies including autobots and robots have significant impact on UberEats. The report
has provided detailed argument of the implication of change in technology on UberEats, it
has been analyzed that the company can exploits the emerging opportunities in the future in
order to remain competitive in the market. The company needs to implement the advanced
technology which would help the company to increase its effectiveness in the market. There
is an increasing trend of healthy foods and quick delivery service. Therefore the company
needs to enhance its performance and offer wide range of options for the customers and quick
delivery. Further, the report has provided the personal reflection on the future scenario of
UberEats.

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