UberEATS Marketing Strategy: Marketing Plan for APM Students

This report provides a comprehensive analysis of UberEATS' marketing strategies, focusing on the marketing mix (product, price, promotion, and place) and the importance of segmentation, targeting, and positioning. It emphasizes the need for UberEATS to reposition itself to target new customer segments, such as older adults, and suggests leveraging promotional campaigns, expanding the sales and delivery team, and forming strategic collaborations. The report also highlights the importance of innovative marketing strategies, including offering coupons, using excellent graphics, and understanding audience preferences to gain a competitive edge in the market. The ultimate goal is to increase market share and profitability through long-term, effective marketing objectives and strategies.