Report on the Effectiveness of Work and Organisation at Ubisoft

This report provides a detailed analysis of Ubisoft's work effectiveness and organizational structure. It explores the company's organizational culture, leadership styles, and the impact of globalization on its operations. The report examines key aspects such as teamwork, motivation theories, and the application of Tuckman's theory of team development within Ubisoft. Furthermore, it discusses the company's rational organizational approach and the influence of power dynamics. The report also highlights how Ubisoft has adapted to globalization, leveraging technology and expanding its market reach. The conclusion summarizes the key findings, emphasizing the company's strategies for maintaining a healthy and productive work environment in the competitive gaming industry.

Effectiveness of work and
organisation of Ubisoft

Table of Contents
INTRODUCTION...........................................................................................................................3
Part 1 : Effectiveness of work and organisation of Ubisoft ........................................................3
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
People organisation is all about the people and organisation. It refers how people and
organisation work together to achieve the goal of organisation. This report speaks about Ubisoft
which is a French video game company, which serves all over the world. It deals in various game
series like- Prince of Persia, Ray man, Far cry etc. and it has become the fifth largest gaming
company in Europe and America. This report describes the organisational culture, organisational
leadership, impact of globalisation, power and politics, governance etc. about the Ubisoft.
Part 1 : Effectiveness of work and organisation of Ubisoft
A significant organisational culture foremost feature of a successful company and business.
Companies whose organisational culture is healthy and adequate they grow faster than other
companies. So organisational culture is a group of utilities, values, belief, expectations and
practises which guides the team member to achieve the organisational goal. As Ubisoft is one of
the famous gaming company in the world so it is necessary for them to maintain a healthy and
effective working environment in the organisation. A good working culture draw the attention of
genuine and talented people towards the company because most of the people give preference to
the work culture of the organisation before applying so the efficient working culture makes
Ubisoft more famous among the society. Ubisoft provides good atmosphere to its workers along
with fun working environment, a great team communication so each and every employee can
share their thoughts views and suggestions. It gives interesting challenges to the employees to
enhance their thinking capacity and creativity. The major focus of Ubisoft is to provide a healthy
work culture, team work so that employee put their all efforts to achieve the organisational as
well as their individual goal and targets but inequality and dissimilarities are also there in the
company as it is a French company so it is little biassed with French people but it is trying to
overcome this loophole. Ubisoft focuses on positioning, alignment, team work and giving
appreciations to the employees (Sagatova, 2020).
Globalisation
Globalization is the expansion of technology, job, culture, products and goods beyond the
national territories and national bounders. Globalisation refers to the alignment of a nations
economy with the world's economy. Globalisation has offered numerous jobs to the people and
even it has increased the living of standard, It has impacted the gaming industry as well. Each

and every year the gaming industry is getting more approachable in the globe. With the
expansion of smart phone this industry is exploring as well and Ubisoft is ruling this industry.
Ubisoft is using artificial intelligence and modern technology to make it more attractive for
everyone. Video games have become a sensation within a day and touching more and more
audience, mostly youngster are crazy for video games. Ubisoft has developed more than a
hundred games. The very famous game series if Ubisoft is batman and prince of Persia which
gained popularity because of the globalization people of every country liked it so much. Due to
that company earned high profit. After earning so much profit Ubisoft started developing games
which can be played by the player of different countries, company chooses globalisation as their
first priority instead of localization (Oittila, 2020).
Impact of globalisation
Due to globalization video game, online game and mobile game has developed their fans in
almost every country. Earlier it was limited to the local people and local market but with the
help of internet the online gaming has set a grip over the world. Owing to globalisation a person
who is sitting in Europe can play a game with a person who is available in America. It has bound
the people to connect with each other with the help of games. Messaging boards, emojis, forums
etc. are making it more attractive. In the early years Ubisoft was creating and producing game
and their new versions in French and after that sell it to different countries as per their choices.
This procedure was very costly and was killing the time of the company and leads to delay in the
production. But due to globalisation situations got changed, today Ubisoft launches its games
globally. Mobile industry has played vital role in gaming. Raise in the Mobile technology and its
features help the player to play the games via the apps or on you tubes (Roh, 2020).
Entire organisation of Ubisoft
Rational organization always uses the formal way of working. In rational organisation each
member and employee have their individual role and work to perform. Ubisoft is private gaming
company which has founded by Guillemot. The company works on the rational approach to gain
high profit margin because each employee is indulged in the fulfilment of their own targets and
company's target as well. But now it has been acquired by Vivendi. So the power and politics
are also there in the organization. Ubisoft uses power to set control over the member and
employees it is the reality of every organization which can not be ignored. Organisational
leadership plays a vital role in Ubisoft as it is a gaming company a leader need top monitor the

new ideas and production. Leader has to make sure the smooth functioning should take place
among the artist, animators, designers, and programmers. As Ubisoft is a well known company
the major task has been fulfilled in team and groups. Team refers to the group of people who
work together to accomplish the similar game (Bravo, 2019). Working in a team give benefit to
the company as company get many new unique and innovative ideas. Motivation is very
necessary in any organization as motivated employees perform their job more enthusiastically if
an employee who is having low level of motivation they will be lazy towards their job and will
take more time to perform their job. This will waste the valuable time of organization and the
resources as well. But motivated employee will work faster and efficiently this will impact the
higher production. Job design describes the task, duties, responsibilities, qualification which
have to perform. As Ubisoft is a gaming company so they need game developer who can plan
game projects for that give the innovative ideas, and design the game.
Theories
Various theories have been used in any organization. Company uses various motivation theories
top motivate its employees like – Maslow's need hierarchy theory, Hertz-berg's two factor
theory, McClellan's theory, Vroom's theory etc. and various group and team theory has been
implemented in the organization like- Tuckman's teamwork theory, Belbin theory, isabel briggs
theory etc. the most applicable theory for Ubisoft is-
Tuckman's theory
This theory is introduced by Bruce Tuckman in 1965. it refers a way through which a team faces
and manges the task and completes the given task (Oakley, 2020).
As per this theory team has to follow some stages-
forming
This is the initial stage of developing a team in which all team members are not well versed with
each other. Every one try to create their space in the team and want to perform the work better
than other.
Storming
When the team member know each other they try to give challenge to others. Here the leader has
to perform their duty to tell them what is their exact work and how should it be done. Leader try
to eliminate the conflicts among the team members (Askari, 2020).
Norming

In this stage team started working together, set procedures, and assign the right work to the right
person. This stage works on “togetherness” (Millward, 2019.).
Performing
This is the final stage where the focus of team members are on finishing the project efficiently.
Every team member tries to deliver the best so the goal of company can be achieved
(Hembree, 2020).
CONCLUSION
By analysing this report it can be concluded that this report represents details about the video
gaming company called Ubisoft. How the company sell it games globally has been described in
this report along with it represents the impact of globalisation on gaming industry. It also defines
the entire organization of Ubisoft, organisational structure, working culture and leadership style
has been defined in this report. This report reveals the suitable approach for Ubisoft.

REFERENCES
Sagatova, S., 2020. The Impact of globalization on the development of creative industries
businesses. In SHS Web of Conferences (Vol. 74, p. 04023). EDP Sciences.
Oittila, H., 2020. Improving the Employer Brand of Finnish Gaming Industry.
TALK, M.V., 2019. Game Changers: How Automation Has Changed the Gaming Industry.
Roh, and et.al, 2020. Effects of a Simulation With Team-Based Learning on Knowledge, Team
Performance, and Teamwork for Nursing Students. CIN: Computers, Informatics,
Nursing, 38(7). pp.367-372.
Bravo, and et.al, 2019. Analysing teamwork in higher education: An empirical study on the
antecedents and consequences of team cohesiveness. Studies in Higher
Education.44(7).pp.1153-1165.
Oakley and et.al, 2020. Protection Motivation Theory: A Proposed Theoretical Extension and
Moving beyond Rationality—The Case of Flooding. Water.12(7).p.1848.
Askari and et.al, 2020. The Impact of Teamwork on an Organization’s Performance: A
Cooperative Game’s Approach. Mathematics.8(10).p.1804.
Millward and et.al, 2019. Teamwork & Group Dynamics.
Hembree, H., 2020. Criterion Validation of a Teamwork Situation Judgement Test.
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