Strategic Analysis and Competitive Advantage of UBUY

This report provides a detailed analysis of UBUY's competitive advantages, focusing on strategies such as cost leadership and differentiation. It explores the application of Porter's value chain analysis, examining both primary and support activities, and the use of the SAF model for strategic decision-making. The report also covers stakeholder analysis, assessing suitability, acceptability, and feasibility criteria. Furthermore, it highlights the importance of resources like brand differentiation, e-procurement, and e-fulfillment. Potential strategies for UBUY are discussed, including reducing energy costs, improving sales and customer relations, leveraging tax incentives, promoting workforce innovation, and emphasizing social impact. The analysis underscores the significance of sustainable and green practices in enhancing UBUY's market position and profitability.

COMPETITIVE ADVANTAGE
 Cost leadership – One of the important portfolio for the
UBUY is cost leadership. This support organization to
decrease cost. UBUY for leading the market address a
wide market in the industry. This organization has
standardized products to bring down the price of
products.
 Differentiation - UBUY uses differentiation strategy that
is based on the product equipping or service with the
attribute that replicated by the competitors. In value
chain organization applies differentiated strategy as
premium buyers capable enough to pay for
differentiated products.

COMPETITIVE ADVANTAGE
 Suitability, acceptability and feasibility criteria –
Management of the UBUY is enough capable to
challenge the business position. Management of UBUY
regularly focuses on the factors and alter them to
maintain good position of business. This organization
uses business model to promote sales in large number.

Potential strategy
 Value chain analysis – This consists many number of
actions of UBUY like primary and support activities. This
affect actions of business more immediately.
 Primary actions – These are production, outbound
logistics, Inbound logistics, services, marketing, and
sales.
 Support activities – Support activities of UBUY in the
Porter’s value chain analysis support the action of UBUY
that base on the link bbetween support action and
primary action. Support activities are infrastructure of
firm, HRM, technological development, and procurement.

Potential strategy
 Porter’s value chain analysis – There are basic steps
like sub activities for primary and support activity of
UBUY.
 Sub activities for primary activity - This can be
determined by generate a particular value. This include
three categories like direct, indirect, and quality
assurance.
 Sub activities for support activity – This is a very crucial
and time consuming application and increase base of
customers. It added a value creation.

Stakeholder analysis
 Suitability – This is the most significant factor on the
SAF strategy model. This is assessed in many criteria
that are very useful for the UBUY. This is assessed in
many criteria or business like suitability of
environment and capability.
 Acceptability – This is about to measure the return and
risk of the stakeholders. This is measured through
liquidity impact, reactions of stakeholders, and so on.

Stakeholder analysis
 Feasibility – This is made by broken chosen strategy.
UBUY holds aptitude, resources and implementation
strategy. These are the key to success and needs to be
assessed by analyzing cash flows. SAF model helps to
decide criteria and idea that are significant to support
strategy criteria individually.

Resources
 Brand Differentiation/Loyalty – Price of the product is
very important factor for the UBUY to differentiate
from competitors. This support to repeat consumers
and generate long-term profitability.
 E – Procurement – Technology of UBUY has deliver
capability to increase the effectiveness of the product.
This organization uses this resource primarily for
buying supplies of office and items that are used to
maintenance and repair facilities of organization.

Resources
 E-Fulfilment – In today’s time market has many
challenges. Organization like UBUY take many
initiatives to compete by E-fulfilment. Suppliers of the
organization are capable enough to accept order online
and sent directly by processing system in traditional
fulfilment.
 Value nets – UBUY regularly seek many ways to
maintain and attract customers. This support
organization to solve problems of customers by selling
products.

Potential ways
 Reduce energy related costs – Prime concern for UBUY
manufacturers are energy and water. Inspections of
equipment regularly provides benefits. This
organization will implement the recycling procedure
and go paperless to save cost of supply.

Potential ways
 Sales and customers – Sustainable and green practices
helps UBUY to generate more market. In todays
customers like to conscious environment and make
improvement that build reputation. This enabled
organization to easily promoted promote green
practices.

Potential ways
 Tax incentives – There are many credits and rebates of
tax for manufacturer. Organization has updated the
policies regarding incentives to increase base of
customers.
 Innovations and workforce model – Regular
sustainability increase collaborative efforts of UBUY.
Organization support workforce operations to update
process and lead to effective ideas.

Potential ways
 Social impact – Organization helps profitability of actions that
generate difference for UBUY. This ill support the organization
to generate small footprint of customers.

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