This assignment is a solution to a business research activity from the University of Cape Town (UCT), focusing on analyzing customer satisfaction data for a retail business called Walk-in Closet. The assignment covers various statistical analyses, including frequency distributions, measures of central tendency (mean, median, mode), measures of dispersion (range, standard deviation, variance), and hypothesis testing using t-tests and correlation. The student calculates and interprets these statistics to understand customer preferences, spending habits, and the relationship between customer service and overall satisfaction. The analysis utilizes data from customer surveys, examining variables like suburb, gender, age, average spend, and survey responses to questions about store preference, product availability, service, and recommendations. The solution provides detailed tables with calculations and interpretations, addressing specific research questions and hypotheses regarding customer behavior and attitudes towards the store. The assignment demonstrates the application of statistical methods to gain insights into customer experiences and inform business decisions.