UEFA and Globalization: Analyzing Impact on Football Business

This report examines the impact of globalization on UEFA and the international football business. It discusses essential elements defining the business environment in football organizations, the role of governing bodies and key partners, and the impact of international decisions on local sports. A PESTLE analysis explores the political, economic, social, technological, and environmental factors affecting UEFA. Additionally, a SWOT analysis identifies UEFA's strengths, weaknesses, opportunities, and threats in the context of globalization. The report emphasizes the importance of sponsorship, stadium security, and effective team management in fostering a successful business environment. Desklib offers this and other solved assignments for students.

IMPACT OF GLOBALIZATION

Table of Contents
INTRODUCTION................................................................................................................................3
(1). Essential elements that define a business environment in football organization.................3
(2).Understand the role of governing bodies and their key partners...........................................4
(3).Impact of decision made at an international level on the sport at a local level.....................5
(4). PESTLE analysis of UEFA football organization................................................................6
PESTLE ANALYSIS..................................................................................................................6
Political factors...........................................................................................................................6
Economical factors .....................................................................................................................6
Social factors ..............................................................................................................................7
Technological factors .................................................................................................................7
Environmental factors ................................................................................................................7
SWOT Analysis...........................................................................................................................7
Strengths......................................................................................................................................7
Weaknesses|.................................................................................................................................8
Opportunities ..............................................................................................................................8
Threats.........................................................................................................................................8
CONCLUSION....................................................................................................................................8
REFERENCES.....................................................................................................................................9

INTRODUCTION
Globalization is the process in which people spread their ideas, products and their goods or
services throughout the world so they can interact or integrate with the world's culture and
government and economies. It is the applying process of movement of the people, knowledge and
modern technology across the world and also it would be include that cultural and
political,environmental discourse. In this report we discuss about the impact of globalization on an
aspect of international football business like how globalization can affect the business of the
individual organization and how it would be helpful for the organization or not. UEFA is an
international continental governing bodies which is responsible for organizing the international
tournaments and men's or women's world cup.
Globalization affect UEFA in many ways like global mass media, increasing the flow of
communication, speed of transportation and increase in environmental protection as well. The
present report targeted at examining the impact of globalization on UEFA operations. Moreover, the
report will also includes the main governing bodies that influence football business functioning. In
addition to this, various analytical tools will be applied like PESTLE to analyse the external
environment of international football confederation, UEFA.
(1). Essential elements that define a business environment in football organization
Business environment in football organization have various elements includes sport
promotion segment and advertising, sales promotion, public relation etc. Football business also
includes the concept of marketing micro-environment and it is totality forces beyond company's
influence boundary. The most essential element is the sponsorship in a football organization
because without sponsorship none of the activities would be conducted and proper branding would
not be there. The next comes proper maintenance of football ground for the match so it would be
profitable for the organization as well as the each individual player of the team. Proper advertising
and branding should be done in order to attract more audience for improving the business growth
which will affect the market shares. Moreover making the successful business environment teams
are also play vital role in the organization like they have to learn that how to help one another and
improving their quality and make them realise their true potential and strengths and allows to go
beyond the boundaries and improve their game (Hartmann, 2017). In a football organization to
improve the business environment, team management is the most common factor so that each
individual member know their own quality and improve the Business environment is very
important for every international and national organization and it is categorized into two groups:
macro environment and micro-environment and it is very important to make a good balance

between both the environment for the growth of the organization. Economic regulation is the main
factor that include in business environment at both international level and local level organization
mainly economy of the UEFA organization is very specific at a certain level and specify for the
local level national organization, natural environment is a external factor included in the business
environment because business can not fully control on natural environment many of the reasons are
includes like raining, floods, earthquake and many more these are the factors that affect the business
environment of the UEFA (Waalkes, 2014). In this organization internal environment consist of
several factors like plans and policy, human resources, financial resources, team management. Plan
of the organization is that they make strategies to improve their game day by day and also have a
perfect planning to win the game and responsibility is on the higher authority of the organization.
Business environment is a set of external factors that affect the decisions, external factors simply
mean that which factors that lies outside of the organization but affect the whole processing like
how business will grow and what are the major issues faced by the organization and many more. In
UEFA the business environment is very good as compare to the other organization because of the
rules and regulation followed by them is more effective and concise (Vahlne and Jonsson, 2017).
Security is the major factor stands for the growth of the businesses and it is a pivotal component of
any successful event, match, and fans and supporters who are attending the tournaments. Stadium
safety and security strikes the balance between the design and management. The UEFA security
provides expert and specialist advice regarding the safety and security at major events (O’Brien,
Young, and Finch, 2017).
(2).Understand the role of governing bodies and their key partners
Sports governing bodies comes in various forms and have variety of regulatory functions,
and it would be include that disciplinary actions for the rule change and rule infractions ,rules and
regulations of the sports, Governing bodies have various and different scopes like they have to
manage a range of the sport at international level. National body may be affiliated to the
international governing bodies for the same sport. UEFA is the international governing body of
association football and as a world governing body it must fulfil numerous different requirements
and it has played a pioneering role amongst all the international sporting federations in the area of
governance. Every sport has a different governing body and that can define the way that sport is
operate through society. The role of international governing bodies is that they can take disciplinary
action for rule infractions and deciding the rule changes in the particular sport they govern and
governing bodies have different scopes but they responsible for one sport and they create a common
set of rule for the different national governing bodies and make sure that they follow the same rule
at international level of the game. The promotion of the sport is also a major task for the

international federations like how they promote the game and what is the procedures that they
follow in promotion. UEFA work as a part of international governing bodies to define the laws of
the game on behalf of the global football community. Sports governing body plays a fundamental
role in society and use the good governance principles for the fulfilment of their desire objectives
and UEFA is committed to the transparency and zero tolerance towards any of the other
organization and their structures or procedures are clearly adaptable so they can easily achieve their
targets. International governing bodies is an integral part of the Olympic and Paralympic
movements of the organization because they are responsible for organizing the international level
tournaments and these games must be recognized by the committee of Olympic and
Paralympic(Derbyshire, Wright, 2017). UEFA is the world's foremost governing body of association
football and their major role is all about to promote football all over the world by using press and
media or any other way because they have to mark for the rule and regulation of the organization
and decide the individual role of the committee member so they can work efficiently and improve
their performance, governing bodies decide the rule and regulation in their workplace and make
sure that each of the member work efficiently and follow the rules. There are various governing
bodies connected to UEFA are: UEFA council and bureau of the council and standing committees,
audit and compliance committee. UEFA council is the non-executive, supervisory body that set the
vision for the organization and make sure that it will be followed by them. International football
association board(IFAB) is one of the main council which decide the law of the game and ensure
that the organization followed the rules, this board controlled both national and international
associations and the national associations like English, Scottish, Welsh and North Irish.
(3).Impact of decision made at an international level on the sport at a local level
Decision making is a fundamental element of any sport like football, volleyball, soccer,
rugby and basketball. This is the way to succeed in winning the game at national and international
level. UEFA is the national organization of European football and they made the perfect decision to
win the game in any situation and that decision is directly impact on the local level sport players
and encourage them. Decision making is also includes coaching experience and leadership style.
This leadership style can be implemented in the decision making situation in the sport, a right
decision can change the whole game instantly so the decision making is play a vital role to win the
game. Perfect decision making at the international level can directly affect the local level game in
many ways like emerging players of the particular sport may improve themselves. Players must
have to know that whether mistake are tactical,technical or both and then improve their quality in
game. At local level game in small cities, they make their strategies through watching the
international level strategies and improve their own tactics and make useful decision to improve the

game. Sports is totally a game of decisions like make decisions about focus,decision about what to
do right now at every instant you have to make the decision to win the game at each moment you
have to decide how to improve the each individual's quality and thinking about the performance of
each team player and then take the right decision. Decision making is the main factor that include
the performance of the team member like how they perform and what type of changes needed in
their performance and that changes affect the performance of emerging player at local level,
moreover decision making is mainly focus to win the game at a particular level. Local level
organization may improve their game or rules by seeing the strategies of the international level
federations. Coaches of the local level football organization also make their strategies according to
the international coaches in the way of how they improve their quality of game, what are the rules
they followed to win the game. International governing body handle the several international
tournaments and various scopes of the particular game of football. Local level game follow the
strategies which is used to win the game at any level or any situations and they set small target for
the match and follow the same and then they move towards to achieve their final goal.
(4). PESTLE analysis of UEFA football organization
PESTLE ANALYSIS
PESTLE analysis stands for political, economical, sociological, technological, legal,
environmental. These 6 factors are directly or indirectly affect the business of the organization.
Political factors
It includes the current political issues and situations like government policy change, taxes
laws and tariffs or entry mode regulations. If policy of the government is changed then it is directly
affect the business. Governing bodies like AFC, CONMEBOL, CAF, CONCACAF, OFC are also
affect the political environment of the UEFA. Political factors can create advantages and
opportunities for the organization in several ways(Bhoomaiah, Jayasree, 2017).
Economical factors
It involve all the determinants of economy like the inflation rate, the interest rate, credit
accessibility, unemployment rates,disposable income of buyers. If the organization is strong
economically then the business growth is increases accordingly. UEFA is a multi-billion dollar
company and economically very strong. In this economical section we also includes the sponsors,
owners, and stock markets. In this organization, sponsors are play a vital role to improve the
economy and brand value.

Social factors
It include that individual country factors like each country have their different mind set and
these attitudes have an impact on the business. Moreover it include that cultural
implications ,gender and connected demographics,social lifestyles,educational levels,distribution of
wealth. Each country have there different life style and culture so that business organization will be
affected by these factor. Social factors includes fans and supporters, press, culture of the
organization. In the football organization if the fan following is in high quantity then business
growth is automatically increases. Different cities have their different culture and different thoughts.
Culture of football can be easily define into players, fans and various clubs which are included in it
Technological factors
It affect the business of the organization which are beneficial for the growth of the
organization and these changes are very helpful to stay up to date with the recent technology and
organization must be integrate with that technology when needed. This is the reason why these
organization must be connected to each other and know the ups and down of the trend. Media and
press also plays a major role to improving the growth of the organization in many ways like they
promote the game and the live coverage of the match attract more fans towards the game. When
technology is changed the game is also changes and more effective as compare to the previous
technology and the world cup have long term effect on the new market trend(Maroukian,
Apostolopoulos, Tsaramirsis, 2017).
Environmental factors
It include as according to its name like climate change, waste disposal laws, energy
consumption regulation. The UEFA organization is an administrative body of the football
associations and environment is a big issue faced by them. To be very effective and sustainable in
these efforts sport personnel need to make the environmental strategies for overall organization
operations. Moreover in the environmental factors it would also include that disasters like cyclone
and downpour which is directly affect the match and then it also affect the business of that
organization. Sport is a part of life and also it is highly material and significant, multifaceted
environment impact that must be addressed.
SWOT Analysis
Strengths
 There are several key strengths of the football organisation is that they are responsible for
the development and the regulation of the sport without any of the government support. Key

strengths are improving the sport level at great extent, providing best services to their
players and more.
Weaknesses|
 There is lack of professional expertise, finance problems, commercial planning and
sponsorship factors affect the business of the national and international football
organisations.
Opportunities
◦ Football organization has the opportunities like mentoring relationships, intern work
with the specific departments and many more.
Threats
 The biggest threats of the football organization is that competition with the other
international level games like racing, golf, rugby, classic sports etc.
CONCLUSION
As per the above discussion we studied the impact of globalization on football organization
and also understand the role of governing bodies like UEFA, how they affect the rules and
regulations of the organization and also discuss the essential elements of the business environment
of the football organization macro and micro-environment are the main factors included and to
study the environmental factor of business organization we done PESTLE analysis on the football
organization and know the basic idea about political, economical, social, technological, legal and
environmental factors. Discuss the impact of decision making at international level on the sport
local level game.

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