This report provides a comprehensive analysis of the internal and external business environment of Unicorn Footwear and Accessories (UFA), an online retailer based in the UK. The analysis utilizes various theoretical models including STEEPLE, Balance Scorecard, Schein's organizational culture, Stakeholder Analysis, and SWOT analysis to identify key issues and challenges. The report examines the impact of social, technological, economic, environmental, political, legal, and ethical factors on UFA's operations. It also assesses the company's financial performance, customer perspectives, internal processes, and learning and growth. Furthermore, the report delves into the organizational culture, stakeholder relationships, and competitive landscape of UFA. The report concludes by identifying the right course of action that can be undertaken by the company to address the challenges and improve its performance.
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