Environmental Factors Impacting Ugg Australia's Canadian Marketing

This report analyzes the feasibility of Ugg Australia marketing its boots in Canada, considering various environmental factors. It begins with an executive summary, followed by an introduction outlining the company's background and its potential in the Canadian market. The core of the report involves a strategic analysis of key environmental variables, including the economic landscape (GDP, interest rates), political/financial stability, social/cultural environment, technological advancements, and contemporary environmental variables (demographics, technology). The analysis assesses how these factors influence Ugg Australia's market entry and success, highlighting Canada's favorable conditions such as a stable economy, high purchasing power, and technological advancements. The report concludes that Canada is a suitable market for Ugg Australia, given its high population, strong economy, and cultural openness, which favors the company's products. References are provided at the end.