MRKT 20057: Marketing Ugg Australia in UK - A Strategic Analysis

This report provides a strategic analysis of marketing Ugg Australia in the UK. It assesses political, economic, social, cultural, and technological factors to determine the feasibility and potential challenges of entering the UK market. The analysis considers the UK's political stability, economic conditions including GDP growth and FDI, social factors like cultural diversity and aging population, and technological advancements. The report concludes that while the UK presents both opportunities and challenges, it remains a viable market for Ugg Australia with the right marketing strategies.