Ugoval Makeover Business Plan: Makeup, Skincare, and Manicure Services

This document presents a comprehensive business plan for Ugoval Makeover, a company focused on providing makeup artistry, skincare, and manicure/pedicure services. The plan includes an executive summary outlining the business concept, target market (high-class residents, hotel customers, and students in Enugu, Nigeria), and financial projections. It details the capital plan, company registration, and operational strategies, including staffing and hours. The mission is to establish Ugoval Makeover as a quality center using high-quality tools, marketing, and distribution channels. The plan also covers profit and sales targets, market position, and customer retention strategies. Further sections include the business history, company plan overview (services, descriptions, and products), market analysis, target market information, competitive analysis, and a detailed marketing strategy with pricing and advertising methods. The plan also covers the services offered and the target market along with the marketing strategy. The business will offer a wide range of services, including everyday, medical, and theatrical makeup, as well as manicure and pedicure services, catering to a diverse customer base with flexible pricing options and promotions.

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BUSINESS PLAN
FOR
BEAUTY
MANAGEMENT

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EXECUTIVE SUMMARY
Ugoval Makeover is a company that has created a brand concept that is aim at providing services
of makeup artist, skin care and manicure/pedicure.
We have decided to set up a makeup and artist business as it is both fashionable and affordable.
We have decided to lease about 700 sqft of shop space close to a reputable hotel. We intend to
provide our service to hotel customers, students and residence of Enugu; this extends to having
makeup, including pedicure and manicure services in the comfort of their rooms in exceptional
cases.
We believe that our business has a high success rate as we are providing services that pamper our
clients. This would also enhance their enjoyment and relaxation.
(i) Detailed summary
 Capital plan: this subject has to do with the amount of money needed for the start-up of
the business, in other words it is known as the start-up fund of the project. N304,900
would be needed for the start-up of the business. This would be used for the procurement
of materials and procurement of an office space.
 The company would be registered on the Company act of Nigeria which would allow the
firm to carry his or her activities freely and without stress.
 The main customer target are high class residence of the Enugu suburb of Abia state
Nigeria, so as to provide to them quality photography. The location of the business would
be along Challenge round about in Enugu, Enugu State as it would afford us to be seen
by our potential and targeted customers.
 Over the next coming years the company would increase its management team and staff
team, as they would employ accountants, lawyers and ICT experts etc.
 The daily hours of operation is within 8am to 4pm week days where as Makeup artist
which are the field workers are to work on weekends if they have an appointment, and
they would be paid extra wages for it, known as bonuses.
(ii) Mission
To establish Ugoval Makeover as an important centre that represents quality in makeup, skin
care, pedicure/manicure, fitness apparel and accessories. We will accomplish this using high
quality manufacturing makeup tools, a creative marketing program, and a comprehensive
distribution network using both brick and mortar retail outlets, internet presence, and a consumer
catalogue.

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By utilizing this multi-channel approach we will be able to reach the niche market for quality
personal care products rapidly and efficiently.
(iii) Objectives
Profit targets: since this is a new business my profit target is not that high but I expect to at least
get a 10% profit margin within the first three months, because of the advertisement which has
been carried out and which will still continue to take place, then after the first three months, the
profit margin will increase further more to 25%-35% then after the 6 th month the profit margin
should have been attainable, and should be nothing less than 85 percent of the initial start-up fund
on a monthly basis, during peak seasons such as (Easter, Christmas, new years, thanks giving,
carnival, festival etc) it could rise to as 100%.
Sales targets: our targeted customers are wedding, birthdays, dedications, and anniversary
celebrant, who know the values of their story and how it affects their yesterday and reflects their
tomorrow. The peak seasons for most of this even are Christmas, new years, Easters, thanks given
most of this fall within September to January where people mostly needs makeup. But apart from
the peak seasons other dull months, burial, birthdays, dedication can also be used as a sales target
in other to meet the stipulated profit margin
1.1 MARKET POSITION
The market position in to incline to those who knows the value of makeup and who can afford
us, getting the quantity is good, but quality we all know is far much better than quantity, the
proposed business is offering quality makeup not the everyday makeup you see on the road, the
proposed business captures the customers story and moment, given them another chance to relief
their moments when looking at the pictures. That’s a rare thing to do. So our targeted customers
put us in a strong market position as there are thousands of people doing burial, wedding,
dedications, birthdays, anniversary or other activities on a monthly basis around Ibadan.
Business Strategy: The business strategy my firm chooses to rely on is “customer retention
strategy” (CRS) which simply means the “customers are always right” in other to make profits
in business you have to put the customer’s needs and wants before yours, they nag like your wife
but they are the main reason you are in business. This strategy will help the organization to retain
its old customers and acquire new customers in the process via recommendation or otherwise.

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2.0 HISTORY OF BUSINESS
Since this is a new business, already I have started advertising myself and my products/services,
so people around my vicinity knows my company and what we do. It is not easy starting up
anything new, it requires time and effort, as to that claim, the proposed site where the business
would be located has already been monitored and examined by myself and experts on the basis
of hoe profitable that site would be for my business, and the landmark is just perfect for this kind
of business.
Finally, the estimated project for the business was around N500,000 thousand, the proposed
equipment for the business has already being bought online using online shopping mechanism
such as ebay.com and amazon.com, but they are yet to be delivered because of the distance.
(i) Business Overview
Since this is a newly start up business the size of the company for now is small, I would be the
only one responsible at the moment until after the projected 6 months and the personal loans have
all being paid off, then a receptionist would be acquired and an assistant makeup artist with more
skills and a good customer relationship.
The growth of the organization at the beginning will be stable but over time there would be a
rapid increase in customer thereby causing exponential growth.
2.1 COMPANY PLAN OVERVIEW
(i) Type of business
My business is Makeup artist
(ii) Service Descriptive
 Makeup artist
 Skin care
 Manicure and pedicure
Makeup artist/skin care description: Within the makeup artist and skin care line, we will offer
a wide array of services including eye makeup removers, cleansing creams, facial scrubs/masks,
and body lotions. Our services are fashionable and affordable.
Manicure and pedicure: Manicure and pedicure appeals to the masses- women, girls, men and
even children. The services include:

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Manicure:
- Nail buffering
- Nail hardening
- Nail base polishing
- Nail polishing and
- Nail trimming
Pedicure:
- Nail trimming
- Nail hardening
- Nail base polish
- Nail polish
- Nail buffering
Other services includes
Nail art
- Nail trimming
- Nail extension
- Nail base polish
- Nail design/ Nail décor
2.3 INFORMATION ABOUT THE BUSINESS
Our service can extend to almost everyone. We intend to provide makeup artist, manicure and
pedicure services but on top of that, we intend to sell lotions and creams to our customers. These
lotions and creams would act as moisturizers and facial/nail-care products. We would sell these
at a lower price to customers who patronize our service. We also do nail art – it appeals to the
younger generation.
2.4 PRODUCTS AND SERVICES
(i) Makeup artist
Makeup can be classified into three categories: Everyday medical and Theatrical.
For any of our makeup services including the manicure and pedicure services, the customers can
choose as many colours as they want and the price would be the same. Nail trimming services

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are free for customers who take up the package consisting of nail polishing, nail trimming and
nail hardening. Nail buffering services are free for customers who take up the full package of the
five services.
For the nail art service, customers are allowed to choose the décor or the design they want. The
nail art service would be priced on the number of nails the customers want to have the design on.
Nail extensions are free for customers who take up the full package of the four nail art services.
A free bottle of nail moisturizer will be given to customers who take up both the full manicure
and pedicure package. For customers who take up any of the services, they can buy the nail
hardening creams, nail-care lotions and nail moisturizers at a discount of 30%.
3.0 MARKET ANALYSIS
(i) Business description and outlook
The makeup artist business in Umuahia is growing now and most enjoy profits from this business
although there is strong competition. There are currently more stores in Ibadan, which are doing
makeup artist; comprising manicure/pedicure services and skin care.
3.1 TARGET MARKET INFORMATION
We expect to target mainly ladies regardless of their ages. However, due to strong demand, we
decided to have service for males as well. Manicure and pedicure services are not just for ladies,
males have to take care of their own image too.
3.2 COMPETITIVE ANALYSIS EVALUATION OF OUR COMPETITION
Due to strong competition in this business, we have decided to come up with new and innovative
ideas to attract more customers. Other than providing makeup artist service, we also sell
affordable and good quality nail polishes and provide creative Japanese nail art, which you cannot
find elsewhere in Ibadan. Customers can also learn to do makeup artist and other skincare services
like manicure and pedicure by themselves at home, we have professionals around to give a few
pointers to those who are interested. Therefore, we believe that despite the strong competition,
we will be able to enjoy profits.

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3.3 MARKETING STRATEGY
 Strategy and methods
As stated above, we have a range of services other than the usual makeup; skin care, manicure
and pedicure, our prices are reasonable and the services provided are up to standards. Refunds
will be given to those who feel that we have not done a good job for them. We would be giving out colourful flyers to attract customers and organize road shows to
promote our services. The emphasis would be that we have makeup services not only for
females but also for males. Also, we have a wide range of services which other makeup
artist shops may not offer. During the first week of opening, there will be promotions to attract more customers. One
free manicure service will be provided for two friends who patronize our store. The first
twenty customers who patronize our store each day will receive a complementary bottle
of branded nail polish. As for the advertising part, other than flyers and road shows, we will also advertise on
TV mobiles and buses as this is one of the most convenient transport and there are many
commuters each day, therefore it will be effective for the advertisement.
PRICING STRATEGY
TYPE OF MAKE-UP SERVICE PRICE (N)
Birthday 2,000
Traditional/White Wedding 15,000
Convocation Make up 5,000
Matriculation Make Up 3,000
3.4 MARKETING DETAILS
i. Purchase will be made of variety of colours of water-based face-paint, glitters and brushes
from local arts and crafts store and a container to hold my supplies.
ii. Models of all ages will be recruited and do sample face-painting designs on them. Pictures
of each design will be taken, so that we can use them on our website and in our brochures.
iii. We will include designs inside of a binder and carry around with us to meetings and
events.
iv. We will Work with a graphic designer to create a logo that represents the services our
face-painting business provides.

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v. Having the graphic designer create a business card design, a brochure and stickers that
feature our company’s logo is another strategy.
vi. Ensuring we Hire a website designer to create a site that showcases our artistic talents.
Show the range of designs we can do from small face-painted flowers to full face designs
resembling tigers.
vii. We will come up with a cheap price list for our face-painting business. You can elect to
charge per hour, per event or based on the type of design a person wants to get, including
our pricing and services on our website and in your brochure.
viii. We volunteer to do face-painting at local family events in our community. This will give
you an opportunity to give back to the community, while showcasing your talent to
potential clients. Distribute business cards and brochures to interested parents.
ix. We have a craft and sales letter that introduces our face-painting business to the
community Discussing our passion for art and children, detail the types of products we
use and we have indicated the types of events we’re available for. We have Send these
letters, along with several brochures and business cards, to local schools, day care centers,
community centers, parenting organizations, business and professional networks.
x. We will Connect with party planners, party supply stores and bakeries in our area to see
how we can mutually promote each other’s' businesses.
OWNERSHIP & COOPERATE FORMAT
The proposed business plan is for a sole proprietor, the business will be owned and managed by
Miss. Okorie, Doris Ugochinyere, it will be registered under the Nigeria Limited Company
(NLC) as Ugoval Makeover with our slogan “defining the essence of your natural beauty”. The
proposed business would be established around September, 2019 at Umuahia, Abia State to be
précised, since it is a one man’s organization 100 percent of the organization equity belongs to
me, but because of the personal Loan acquired from my uncle for the start-up of this program, a
percentage of the company shares will be paid to him until the 5th month when he will be pay off.
It will be legally register with an insurance coverage for protection. And general liability
insurance will be secured to protect the business from possible litigation.
Customer Service and Advertising Officer
The CEO will be in charge of overseeing the whole business and to ensure that every aspect, from
customer service to workers well-being, is taken care of.
Our Finance Officer will be in charge of the monetary aspect. He has to make sure that:

9 The accounts and that the company is drawing even, if not making a profit. Budget the expenditure of the company to ensure that the company will not go under as
we buy and spend within our limits.
Our Advertising and Customer Service Officer will be promoting our business and products to
attract the customers. All our services like nail trimming, nail extension and so on will be stated
on the pamphlet with the affordable prices printed next to it. During the first month of business,
customers will be able to enjoy 30% off all goods and services. Once we have established a strong
clientele, and with our advertisements being answered, we hope to be able to ensure a prosperous
business. Interaction with our customers on a daily basis, or every time they patronise our shop,
will serve to consolidate our relationship with them. Management, Staffing, Strategic Partners And Professional Support
(i) Management Team
The organization will be run by the Chief Executive Officer (C.E.O) Miss Okorie Doris
Ugochinyere who is studying Business Administration, Michael Okpara University of
Agriculture, Umudike. She hails from Abia State, to be precise. She fell in love with makeup
artist because of the artistic part of it and the way it defines the beauty of the South-Eastern
Women.
Responsibility: her responsibility includes making critical decision that is related to the
organization that will move the firm forward; she is responsible for the hiring of new staff, fiscal
budgeting of the company, opening of other branches across the state and the nation at large.
Her skills includes listening, creative thinking and effective decision making skills which would
move the organization forward and pave way for the organization in the next couple of years
(ii) Staffing
Over the next couple of months the organization will employ a receptionist, a makeup artist and
an accountant.
 Receptionist: she will be responsible of answering the customer’s calls and responding
to their emails. She will also be responsible in collecting data of customers and keying
them into the system as to enable the customers book an appointment for their event

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Qualification: A minimum degree of WAEC is required for this position, but the applicant must
be a computer literate, should be able to work with Microsoft excel and access, preferable a lady
and must be able to speak fluent English.
 Makeup artist: he or she will be the face of the organization, they would be the ones
taking the pictures and going to the events to represent the organization
Qualification: At least SSCE certificate, must speak fluent English, should be able to convince
and set customer minds at ease, easy going someone, well dressed and most be very good in
makeup artist.
 Accountant: he or she would be responsible in managing the financial aspect of the,
payment of staff, and auditing of the companies account.
Qualification: He or she must have at least a Second Class Lower in accounting or any related
field. He must be a computer literate, learns easily, good at computer programs such as excel and
access he must be opened minded to employee retention program (ERP)
(iii) Strategic Partners
There are no other partners in this firm, since it is a sole proprietorship the C.E.O has absolute
control of the organization Operations
(i) Hours and Days of Operations
Office hours is between 8am to 4pm on a daily basis, but the fieldworkers such as the makeup
artist would go to work on Sundays, Saturdays and even after closing hours on a week day, and
they will be paid their compensation via over time.
(iv) Professional Support
Lawyers: they are to serve as the legal for front of the organization, they will enable the
organization protects its interest, by protecting our trade mark and by sing those who claims any
of our properties as theirs.
Accountants: as mentioned earlier would be responsible for fiscal planning and auditing of the
companies account and the payment of staff in the organization.

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3.1 SWOT Analysis
The SWOT analysis examines the make-up school’s strengths and weaknesses that need to be
addressed. Furthermore, this section examines the opportunities presented to the makeup school
as well as potential threats.
Strengths
 The owner has first-hand experience, in operating and starting new business.
 Competitive prices.
 Well trained employees with good make-up skills.
 The Owner already has an experience in make-up before starting up her own salon.
Weaknesses
 Franchises are the easiest way and often the safest conduit to start a business; the make-
up will not have the backing of one of these established entities.
 Large cost associated with a start-up company.
 The make-up has a minimal budget and is competing against larger and more
established make-up schools for market share.
Opportunities
 The location demographics support the need for a unique make-up.
 A steady growing market that is traditionally unaffected by the economic environment.
 Increasing sales opportunities as more people frequent Ninna make-up.
Threats
 As a sole proprietorship, difficulties in wages payment at the early periods of
production.
 Competition from already established chains.
FINANCIAL STATEMENT AND PROJECTION
Owners contribution: N204,900 (60%)
Loan request: N50,000 (70%)
Proposed loan terms:
The loan shall be repaid under a year and six months. And also, the moratorium for the loan shall
be five (5) months. The equipment necessary to provide Ugoval Makeover with a high esteemed
make up services. The cost is as follows:

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Expenses
ITEM QUANTITY AMOUNT (N) TOTAL (N)
Rent (1year) 12 months 7,000 84,000
Eye pencil 10 200 20,000
Classic Foundation Powder 5 3500 17,500
Concilar 2 1,000 2,000
Milannie Dry powder 2 2,000 4,000
Eyeliner 5 200 1,000
Mascara 5 200 1000
Bronzer 2 2,000 4,000
Facial primer 2 1,000 2,000
Different types of lipsticks 2 sets 1,000 2,000
Eye Shadow 2 1,500 3,000
Set of brush 1 1,000 1,000
Wipes 2 500 1,000
Television 1 24,000 24,000
Chairs 6 pieces 2,000 12,000
Mirrors 2 2,000 4,000
Generator - 70,000 120,000
Wages(1year) 3 8,000 24,000
TOTAL - - 254,900
The business plan cost approximately N254,900

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INCOME FLOW
TYPE OF MAKE-UP
SERVICE
PRICE (N) ESTIMATED
SERVICES TO BE
RENDER MONTH
TOTAL
AMOUNT
PER MONTH
Birthday 2,000 50 persons 100,000
Traditional/White
Wedding
15,000 25 persons 375,000
Convocation Make up 5,000 10 persons 50,000
Matriculation Make Up 3,000 10 persons 30,000
TOTAL 555,000
PROFIT = Income – Expenses = 555,000 -254,900 = N300,100
The above shows the income or profit that will be generated if all factors being equal.

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CONCLUSION
From the study carried out, it is seen that the business will be profitable. The profits from the
project will be able to pay back the loan and the owner’s capital in 7years time. Ugoval Makeover
will make sure that best practices are adopted and proper management techniques are taken in
order to effectively give our customers the best product and services they require. The loan and
its terms applied above will help with start-up cost and smooth out delays between expenditure
and income.