International Business Report: SMD's Chinese Market Expansion Plan

This report analyzes the international business expansion of Stroud Micro Dairy (SMD), a UK-based UHT milk manufacturer, aiming to enter the Chinese market. The report begins with an executive summary and table of contents, then delves into the key business drivers encouraging foreign market expansion, using PESTLE analysis to identify political, economic, social, technological, legal, and environmental factors. It details trade barriers, including tariff and non-tariff barriers, and discusses ethical and social issues to be considered by the UK SME. Cultural preferences of the Chinese market are examined, alongside potential expansion methods. The report concludes with a summary of findings and references.