This report analyzes the design of a User Interface and Experience (UI/UX) for Click Retail, an online retail company. The report addresses the need for a new layout across several key sections of the website, including customer login, product search, payments, buying history, admin functions, and a nearest branch finder, as well as a marketplace. It emphasizes the importance of user-centered design, considering both company and customer needs. The research includes a strategy plan, an analysis of customer needs through interviews, and the development of user personas based on price competitiveness and purchase behavior. The report also details the application of user experience mapping techniques such as customer journey mapping, empathy mapping, and experience mapping to improve the overall user experience. The goal is to create an e-commerce platform that is attractive, user-friendly, and promotes a positive shopping experience, ultimately attracting, converting, and retaining customers.
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