Software Development: UI and UX Design Report for Click Retail Project

This report presents a comprehensive UI/UX design analysis for Click Retail, an online retail store operating in the United Kingdom. The project focuses on improving the digital store's design to enhance customer satisfaction and maintain a competitive edge. The report applies the Jesse James Garrett methodology, detailing the strategy, scope, structure, skeleton, and surface planes. It includes business goals, user research, user personas, wireframes, and information architecture. The Agile methodology is utilized to allow for flexible design changes. The report explores user needs, mental models, and user interview questionnaires to understand customer preferences. Furthermore, it delves into the business requirements and user requirements for the Click Retail website. Through the implementation of UI prototypes, style guides, and branding, the surface plane is designed to improve the overall user experience. The report concludes with recommendations for future improvements.