This document presents a research ethics application form focusing on the effectiveness of advertisement strategies utilized by companies in the UK alcoholic beverage sector to gain a competitive advantage. The research aims to understand the concept of advertisement strategies, identify the activities adopted by UK alcoholic beverage industries, interpret the relationship between these strategies and competitive advantage, and determine ways to execute advertisement strategies effectively. The application includes sections on researcher and project details, ethics checklist, and approval process, ensuring compliance with ethical guidelines and regulations. The study employs desk-based research, summarizing existing research without direct contact with human participants or environmental impact. Desklib provides access to similar solved assignments and study tools for students.