Research Ethics Application Form: UK Advertisement Strategies Study

This document presents a research ethics application form focusing on the effectiveness of advertisement strategies utilized by companies in the UK alcoholic beverage sector to gain a competitive advantage. The research aims to understand the concept of advertisement strategies, identify the activities adopted by UK alcoholic beverage industries, interpret the relationship between these strategies and competitive advantage, and determine ways to execute advertisement strategies effectively. The application includes sections on researcher and project details, ethics checklist, and approval process, ensuring compliance with ethical guidelines and regulations. The study employs desk-based research, summarizing existing research without direct contact with human participants or environmental impact. Desklib provides access to similar solved assignments and study tools for students.

RESEARCH ETHICS APPLICATION FORM (STAGE 1)
AFTER YOU HAVE COMPLETED THIS FORM WOULD THE SUPERVISOR PLEASE INDICATE HERE WHICH
RISK CATEGORY THE RESEARCH FALLS INTO.
FOR STAFF RESEARCH, CAN THE RESEARCHER COMPLETE THIS.
Please delete as applicable:
GREEN / AMBER / RED INTERNAL / RED EXTERNAL
More information on ethics procedures can be found on your faculty website. You must read the Question
Specific Advice for Stage 1 Research Ethics Approval form.
All research carried out by students and staff at Anglia Ruskin University and all students at our Franchise
Associate Colleges, must comply with Anglia Ruskin University’s Research Ethics Policy (students at other
types of Associate College need to check requirements).
There is no distinction between undergraduate, taught masters, research degree students and staff
research.
All research projects, including pilot studies, must receive research ethical approval prior to approaching
participants and/or commencing data collection. Completion of this Research Ethics Application Form
(Stage 1) is mandatory for all research applications*. It should be completed by the Principal Investigator in
consultation with any co-researchers on the project, or the student in consultation with his/her research
project supervisor.
*For research only involving animals please complete the Animal Ethics Review Checklist instead of this
form.
All researchers should:
 Ensure they comply with any laws and associated Codes of Practice that may be applicable to their
area of research.
 Ensure their study meets with relevant Professional Codes of Conduct.
 Complete the relevant compulsory research ethics training.
 .
If you are still uncertain about the answer to any question please speak to your Dissertation
Supervisor/Supervisor, Faculty Research Ethics Panel (FREP) Chair or the Departmental Research Ethics
Panel (DREP) Chair.
Section 1: RESEARCHER AND PROJECT DETAILS
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Researchers are advised that projects carrying higher levels of ethical risk will:
 require the researchers to provide more justification for their research, and more
detail of the intended methods to be employed;
 be subject to greater levels of scrutiny;
 require a longer period to review.
Researchers are strongly advised to consider this in the planning phase of their research
projects.

Licence number (if applicable): N/A
CONFIRMATION STATEMENTS – please tick the box to confirm you understand these requirements
The project has a direct benefit to society and/or improves knowledge and understanding. Yes
All researchers involved have completed relevant training in research ethics, and consulted
the Code of Practice for Applying for Ethical Approval at Anglia Ruskin University.
Yes
The risks participants, colleagues or the researchers may be exposed to have been
considered and appropriate steps to reduce any risks identified taken (risk assessment(s)
must be completed if applicable, available at: http://rm.anglia.ac.uk/extlogin.asp) or the
equivalent for Associate Colleges.
Yes
My research will comply with the Data Protection Act (1998) and/or data protection laws of
the country I am carrying the research out in, as applicable. For further advice please refer
to the Question Specific Advice for the Stage 1 Research Ethics Approval.
Yes
Project summary (maximum 500 words):
Please outline rationale for the research, the project aim, the research questions, research
procedure and details of the participant population and how they will be recruited.
Rationale of the study
A primary goal of thus survey is to discover that “How effective are the advertisement strategies
utilised by companies in the UK alcoholic beverage sector in the pursuit of competitive
advantage?”. With a simultaneous reflection of this aim, the current investigation have framed
some liable targets to specifically carry out the entire research work. This will eventually lead to
a due achievement of its expected results. This investigation has chiefly focussed upon the
advertisement strategies that are commonly being executed by the alcoholic beverage industries
of UK. It has a lateral purpose of determining the resultant outcomes of such activities for a
precise attainment of competitive benefits from analogous sectors who are working in a similar
field. It has thence relied upon some below outlined stages for systematically conducting the
investigation.
- What is the research content?
- The research content has hereby depicted a rising awareness of business organisations
in efficiently promoting their goods and services. It is basically done with some profound
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means of broadcasting the products that usually depicts certain latest and innovative means
for attracting more number of users towards it. The designated content of this investigation
have thus showcased a prime intent of advertisement strategies to contribute in fetching a
liable interest of consumers in order to buy the offered commodities.
- A prime motive behind selecting this content?
- The current investigation has hereby focused on breaking the stereotype application
of advertisement strategies that are customarily being applied by the industries working in
alcoholic beverage sector of UK. It has laid down some additive modes of advertising by
utilizing some efficient broadcasting channels that have imposed a correspondent outlook
with today's contemporary world of business.
- How this investigation can enlighten it?
- The present investigation has enlightened a premise foundation of advertisement
strategies where it is not a constricted resource that merely showcase an activity of selling
the offered goods and services. With some latest measures of promotion it has also
emphasised on a dual assistance of such strategies where certain meticulous framework of
advertisement strategies enormously contributes in attaining a competitive advantage as well.
The below study have therefore depicted a contributory role of advertisement strategies
where it proficiently serves the business organisations to achieve certain contending benefits
from their existent number of opponents.
Research aims and objectives
- The principal aim of this survey is to ascertain that “How effective are the
advertisement strategies utilised by companies in the UK alcoholic beverage sector in the
pursuit of competitive advantage?”. It is consequently substantiated by some implicit
objectives for achieving the awaited discoveries which are as stated below-
- To underlay the conception of advertisement strategies in order to understand its potency in
business activities.
- To find out the adopted activities of advertisement by the alcoholic beverage industries of
UK.
- To interpret a factual relationship among the advertisement strategies that are being practised
by the UK alcoholic beverage sector with that to achieve a competitive advantage.
- To determine well-defined ways to execute the advertisement strategies in order to attain a
contending benefit from the active number of rivals who are operating in a similar market of
UK.
Research questions
- Below framed are the investigation queries that has been formulated for an
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appropriate accomplishment of its predefined aims and objectives:
- What is the generic concept of advertisement strategies in abstraction to understand its potent
usage in business activities?
- What are the advertisement activities that are usually being adopted by the alcoholic
beverage industries of UK?
- What is the relationship between the advertisement strategies that are usually being practised
by the UK alcoholic beverage sector with that to achieve a competitive advantage from the
operational challengers in an analogous market of UK?
Above conferred questions have guaranteed a subsequent accomplishment of the anticipated
outcomes from this study.
Is your research ONLY a desk-based or library-based study that requires no direct or indirect
contact with human participants; and which also is likely to have no impact on the environment?
Desk-based (or secondary) research involves the summary, collation and/or synthesis of existing
research. For further information, see http://en.wikipedia.org/wiki/Secondary_research
Yes/No If Yes, proceed to the Declaration in Section 5 and from there to the green channel.
Section 2: RESEARCH ETHICS CHECKLIST - please answer YES or NO to ALL of the questions below.
WILL YOUR RESEARCH STUDY? YES NO
1 Involve any external organisation for which separate research ethics clearance is
required (e.g. NHS, Social Services, Ministry of Justice) For NHS research
involving just staff that requires NHS R&D Management Approval only and Social
Care research please check with your FREP Chair whether this will be regarded as
equivalent to Anglia Ruskin University’s ethical approval.
No
2 Involve individuals aged 16 years of age and over who lack capacity to consent
and will therefore fall under the Mental Capacity Act (2005)?
No
3 Collect, use or store any human tissue/DNA including but not limited to serum,
plasma, organs, saliva, urine, hairs and nails? Contact [e-mail]
No
4 Involve medical research with humans, including clinical trials? No
5 Administer drugs, placebos or other substances (e.g. food substances, vitamins)
to human participants?
No
6 Cause (or could cause) pain, physical or psychological harm or negative
consequences to human participants?
No
7 Involve the researchers and/or participants in the potential disclosure of any
information relating to illegal activities; or observation/handling/storage of
material which may be illegal?
No
8 With respect to human participants or stakeholders, involve any deliberate
deception, covert data collection or data collection without informed consent?
No
9 Involve interventions with children and young people under 16 years of age? No
10 Relate to military sites, personnel, equipment, or the defence industry? No
11 Risk damage or disturbance to culturally, spiritually or historically significant
artefacts or places, or human remains?
No
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12 Involve genetic modification, or use of genetically modified organisms above
that of routine class one activities?
Contact [e-mail]
(All class one activities must be described in Section 4).
No
13 Contain elements you (or members of your team) are not trained to conduct? No
14 Potentially reveal incidental findings related to human participant health status? No
15 Present a risk of compromising the anonymity or confidentiality of personal,
sensitive or confidential information provided by human participants and/or
organisations?
No
16 Involve colleagues, students, employees, business contacts or other individuals
whose response may be influenced by your power or relationship with them?
No
17 Require the co-operation of a gatekeeper for initial access to the human
participants (e.g. pupils/students, self-help groups, nursing home residents,
business, charity, museum, government department, international agency)?
No
18 Offer financial or other incentives to human participants? No
19 Take place outside of the country in which your campus is located, in full or in
part?
No
20 Cause a negative impact on the environment (over and above that of normal
daily activity)?
No
21 Involve direct and/or indirect contact with human participants? No
22 Raise any other ethical concerns not covered in this checklist? No
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Section 3: APPROVAL PROCESS
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Prior to application:
1. Researcher / student / project tutor completes ethics training.
2. Lead researcher / student completes Stage 1 Research Ethics Application form in consultation with co-
researchers / project tutor.
NO answered to all questions
(Risk category 1)
(STAGE 1 APPROVAL)
NO answered to question 1-13
YES answered to any question 14-22
(Risk Category 2)
(STAGE 2 APPROVAL)
Yes answered to any question 3-13
(Risk Category 3B)
Research can proceed.
Send this completed form to your relevant
FREP/DREP for their records.
i) Complete Section 4 of this form.
ii) ii) Produce Participant Information
Sheet (PIS) and Participant Consent
Form (PCF) if applicable.
iii) Submit this form and PIS/ PCF where
applicable to your Faculty DREP (where
available) or Faculty FREP.
Two members of the DREP/FREP will review the
application and report to the panel, who will
consider whether the ethical risks have been
managed appropriately.
• Yes: DREP / FREP inform research team
of approval and forward forms to FREP
for recording.
• No: DREP / FREP provides feedback to
researcher outlining revisions required.
The panel may recommend that the project is
upgraded to Category 3 - please see below for
procedure.
Complete this form and the Stage 2 Research
Ethics Application form and submit to your
FREP. FREP will review the application and
approve the application when they are satisfied
that all ethical issues have been dealt with
appropriately.
Yes answered to question 1 and / or
2
(Risk Category 3A)
Submit this completed form to your FREP to
inform them of your intention to apply to an
external review panel for your project.
For NHS (NRES) applications, the FREP Chair
would normally act as sponsor / co-sponsor for
your application.
The outcome notification from the external
review panel should be forwarded to FREP for
recording.

Section 4: ETHICAL RISK (Risk category 2 projects only)
Management of Ethical Risk (Q14-22)
For each question 14-22 ticked ‘yes’, please outline how you will manage the ethical risk posed by
your study.
N/A as all research will be collected through secondary means
Section 5: Declaration
*Student/Staff Declaration
By sending this form from My Anglia e-mail account I confirm that I will undertake this project as
detailed above. I understand that I must abide by the terms of this approval and that I may not
substantially amend the project without further approval.
**Supervisor Declaration
By sending this form from My Anglia e-mail account I confirm that I will undertake to supervise
this project as detailed above.
*Students to forward completed form to their Dissertation Supervisor/Supervisor.
** Dissertation Supervisor/Supervisor to forward the completed form to the relevant ethics committee.
Date: 10 March 2015
Version 5.5
Appendix
1. Copy of the Ethics Quiz Certificate
Here you need to attach a copy of the certificate / pass grade (100%) / screen shot to show that you
have undertaken and passed the ethics quiz with 100% pass rate. If it is not here, then you will be
given a grade of 0% for the final project.
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