Report: Data Analysis of UK Airlines Passenger Growth and Market Share

This report presents a data analysis of the UK airlines industry, focusing on key trends from 2014 to 2019. It examines the growth of budget airlines in terms of passenger numbers, market share distribution among charter, low-cost carriers, and scheduled airlines, and the overall market dynamics. The analysis highlights the increasing trend in budget airline travel, supported by factors such as technological advancements, cost-effectiveness, tourism development, and improved customer experiences. The report also includes a discussion on the reasons behind the growth, such as digital marketing, online booking, and the airlines' commitment to corporate social responsibility. Several references are provided to support the findings, offering a comprehensive overview of the aviation industry's performance and evolution.

TASK 5: DATA
ANALYTICS

MAIN BODY
1. Growth of budget airlines in terms of number of passengers carried:-
2014 2015 2016 2017 2018 2019
Budget airlines
(no. of passengers
carried) 57453 66585 78092 79759 81593 82817
2. Market share of airlines in 2019:-
Market Share
Budget airlines
market share
Charter 7.52% 1126
Low Cost Carriers 37.05% 5548
Scheduled Airlines 55.43% 8300
Airlines 100.00% 14974

3. The trend in budget airline travel in 2020:-
The trend in the budget airline travel in 2020 shall be rising, as is showing in past six years. As it
can be observed in the data provided that the aviation industry is on boom since 2014 to 2019 as
it has generated more revenues as compared to the previous year (Blain, 2017).
The budget airlines in terms of number of passengers carried is showing a growing trend from
the data shown in the table from the year 2014 to 2019. The number of passengers as carried by
the low cost carriers in continuously increasing every year. This shows more inclination of the
travellers towards the aviation industry (Bottasso and et.al. 2017). There are several reasons
behind the increasing trend:-
 The most prominent reason is the advancement of the technology and sustainability in the
airlines. The up gradation of technology is providing better facilities to the passengers
and is reducing the delays that are faced by them.
 The passengers are experiencing a comfortable journey at a lower cost which is proving
to be an attractive deal for them (Gao and Choy, 2019).
7.52%
37.05%55.43%
Market Share Airlines
Charter
Low Cost Carriers
Scheduled Airlines

 Since UK has been developing itself constantly and is a preferred choice for tourists. It
leads to boost in tourism industry simultaneously generating revenues for the airlines
industry.
 The passengers are getting a seamless experience of a journey avoiding delays and
standing in queues (Karaman, Kilic and Uyar, 2018).
 UK is the safest and most secure in terms of aviation and it continuously improves its
services in terms of all the possible risks which helps it to maintain the customer loyalty.
 Enhancing the customer satisfaction by quick response to their problem and getting it
solved in real time.
 Digital marketing campaigns done by the airlines has been constantly generating brand
awareness and is helping them attract new customer thereby expanding their market
share.
 One of the important reasons for its growing trend could be that the complete procedure
is nowadays online wherein the customer can check everything on the website of the
airline. It's easy to get all the details regarding the flight, book the flight, make payment,
check in from your place, book your seat online.
 Airlines in UK has had a positive social image by fulfilling its corporate social
responsibility and conducting the business in ethical manner (Xu, Chan and Zhang,
2019).
 The passengers in the aviation industry has also boosted because of the increase in the
disposable income of the individual and the growing standards of living in the society.
 It is increasing because the airlines have supported regional growth and connectivity.
 It has focused on the sustainability and growth of the economy and this is the reason has
been able to create a good image among the people.

REFERENCES
Books and Journals
Blain, A. N. J., 2017. Pilots and management: Industrial relations in the UK Airlines (Vol. 16).
Routledge.
Bottasso, A. and et.al. 2017. Competition, vertical relationship and countervailing power in the
UK airport industry. Journal of Regulatory Economics. 52(1). pp.37-62.
Gao, Y. and Choy, N. W. K., 2019. Brand Awareness, Purchase Intention and Price Premium of
International Airlines Operating between Australia and the United
Kingdom. International Journal of Aviation, Aeronautics, and Aerospace. 6(3). p.10.
Karaman, A. S., Kilic, M. and Uyar, A., 2018. Sustainability reporting in the aviation industry:
worldwide evidence. Sustainability Accounting, Management and Policy Journal.
Xu, S., Chan, H. K. and Zhang, T., 2019. Forecasting the demand of the aviation industry using
hybrid time series SARIMA-SVR approach. Transportation Research Part E: Logistics
and Transportation Review. 122. pp.169-180.