This report, prepared for Visit Britain, analyzes visitor attraction management in the UK, focusing on key attractions like the London Eye, Westminster Abbey, and the Tower of London. It examines the overlap of different attraction types, the significance of various visitor attractions, and the needs and motivations of different visitor segments, including demographic, geographic, and psychographic factors. The report assesses the positive and negative impacts of tourism on UK visitor attractions and explores the application of theories of tourist motivation, such as Maslow's hierarchy and Crompton's push and pull factors, in managing these attractions. Finally, it discusses the processes and potential issues involved in developing new visitor attractions, considering resource availability and other relevant factors for a new attraction in Stratford, London.