MN6P12: UK Automotive Industry Analysis and Land Rover Strategies

This research proposal investigates the UK automotive industry, focusing on recent trends and growth opportunities, with a specific case analysis on Land Rover. The aim is to identify current market trends and growth opportunities for automotive companies in the UK, determine disruptive factors in the manufacturing process, pinpoint areas for Land Rover's growth, and develop relevant strategies. The research utilizes a positivism philosophy with a deductive approach, employing both qualitative and quantitative techniques. Data will be gathered from secondary sources like websites and articles, and primary data will be collected through questionnaires administered to Land Rover stakeholders. The proposal includes a Gantt chart outlining the research plan, emphasizing the importance of ethical data collection to ensure validity and reliability. The study aims to provide insights into how the automotive industry is transforming and how Land Rover can adapt to the changing market dynamics.

Business Proposal

Title: Recent trends and growth opportunities of auto-mobile industries in UK
marketplace.
Aim of investigation and related objectives
Research Aim
“To identify the current trends and growth opportunities for auto-mobile companies in UK
marketplace”. A case analysis on Land Rover.
Objectives
 To ascertain the market outlook and growth opportunities for automotive industry in UK.
 To determine the factors that disrupt the automotive manufacturing process.
 To identify areas where Land Rover needs to work to achieve growth opportunities.
 To develop strategies by which Land Rover can run its business as per current trends of
marketplace.
Rationale for choosing research topic
Development of technology and increase demand of fuel efficiency vehicles, has
completely transformed the business of automotive industry. Therefore, to ascertain how such
companies meet this demand, I have chosen the given topic. This would help me in enhancing
technical knowledge especially in auto-mobile sector.
Background to the research topic / Literature review
As the automotive market of UK is gradually shifting towards new service oriented
model, where companies more focus on customer experience. Therefore, these transitions in
respective market, provide opportunities to companies in enhancing its growth and success of
business. In this regard, to address given objectives, following sources are chosen -
https://www.santandercb.co.uk/insight-and-events/news/automotive-manufacturing-2019-
outlook
https://www.campaignlive.co.uk/article/technology-disrupting-automotive-industry-need-know/
1487109
https://www.autonews.com/article/20180528/OEM/180529809/jaguar-land-rover-thriving-under-
tata-so-far
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https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/disruptive-trends-
that-will-transform-the-auto-industry
https://www.businesswire.com/news/home/20190208005394/en/Future-UK-Automobile-Market-
2019---Trends
Research Questions and Related Methodology
Research questions
 How recent trends, outlook and growth opportunities of marketplace, transform auto-
motive industries in UK?
 How technology is disrupting the automotive industry?
 Which strategies help Land Rover in transforming its business into current trends of auto-
motive sector?
Related Methodology
In order to address the above research questions, both qualitative and quantitative
techniques will be employed. As choosing an appropriate research philosophy is essential to
develop and understand knowledge, therefore, for this purpose, positivism philosophy with
deductive approach to find the relevant answers of above questions (Kumar, 2019). Furthermore,
data will be gathered by using both primary and secondary sources, that helps in meeting every
research criteria.
Related data required and Data collection methods
Hereby, under literature part, secondary information will be gathered through different
websites and articles (Basias and Pollalis, 2018). While primary data to develop effective
strategy, will be carried out by taking feedback and suggestions of respective stakeholders of
Land Rover Company. For collecting primary data, questionnaire will develop, that covers entire
variables of chosen topic, so that specific recommendations can be made.
Accessibility, Reliability, Validity and Ethics
To produce valid and reliable information, it is highly essential for researchers to taken
data in ethical manner only. Hereby, reliability means the extent at which procedure is carried
out and validity depicts the extent for obtaining correct result. Therefore, to ensure that
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investigated data must meet these aspects, so that accuracy of resulted outcomes can be
maintained.
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REFERENCES
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Basias, N. and Pollalis, Y., 2018. Quantitative and qualitative research in business & technology:
Justifying a suitable research methodology. Review of Integrative Business and Economics
Research. 7. pp.91-105.
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Appendices
Research Plan (Gantt Chart)
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Submission of
research proposal
Complete
background
information for
research project
Collect secondary
sources of
information for
research project
Complete research
methodology and collect
primary and secondary
sources of information
Complete
collecting data for
study and present
the result
Determining
Budget
Data Interpretation
and analysis
Evaluating results
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and findings
Complete the
report and submit
the final report
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