BAKERY: Market Analysis and Business Plan for a UK Bakery Project

This assignment presents a business plan for a bakery, focusing on the UK market. It includes a market analysis, identifying the target audience, and analyzing the competition (Cutter & Squidge, Dominique Ansel). The plan outlines objectives such as building a strong customer base and offering personalized cakes, sugar-free, and eggless options. A marketing plan (4Ps) is detailed, along with a SWOT analysis highlighting strengths (wide variety of products) and weaknesses (lack of financial opportunity). The plan emphasizes digital marketing strategies for promotion and financial opportunities like mortgages. The bakery, named Le-cakery, aims to attract customers with its unique products and competitive pricing. This plan is designed to provide a framework for a successful bakery venture in the UK.