International Business Communication: UK-Bangladesh Culture Report

This report delves into the critical importance of understanding cultural differences in international business, specifically focusing on the relationship between the United Kingdom and Bangladesh. The introduction emphasizes the necessity for British businesses to be aware of Bangladeshi culture to succeed in the market, discussing the significance of language and potential barriers. It explores the cultural nuances, including differences in organizational structures (flat vs. tall) and communication styles, providing examples like Tesco and Aldi to illustrate these points. The report also highlights key areas of negotiation and cultural models like Kluckholn and Strodtbeck's, which helps in understanding human nature and man-nature relationships, comparing the British emphasis on equality and respect with the more hierarchical structures in Bangladesh. Overall, the report underscores how awareness of these differences can lead to more effective business practices and successful international ventures. The report concludes by summarizing the main points and includes a comprehensive list of references, including books and journals that support the findings.

INTERNATIONAL BUSINESS COMMUNICATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Culture of Britain....................................................................................................................1
Bangladeshi culture ...............................................................................................................1
Why British need to be aware about the culture difference when doing business in Bangladesh
?..............................................................................................................................................1
Culture difference between two countries..............................................................................2
Different area where British had made negotiation with Bangladesh in order to conduct
business. .................................................................................................................................2
Culture difference of two nations with the help of model .....................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Before conducting a international business its necessary of the firm to be aware of the
culture of target country so that it can perform well. In current report the importance of culture
difference has been discussed (Almond and Verba, 2015). The report will study why its
necessary of British people to understand the culture difference within Bangladesh while
conducting international business. It will provide with negotiable characteristic and relevant
theory in order to justify the difference (Thomas and Peterson, 2017).
Culture of Britain
The 90% of Britain population is consisted of people with Christian religion. They also
share same language that is English. In the country both type of communication style are used
that is direct communication and under statement (Dabić, Tipurić and Podrug, 2015).
Bangladeshi culture
The country have majority of Muslim population. The country has its own language and
many of the people has adopted Bangla as their daily language. Language has always been
considered as one of the biggest barrier that hindrance the growth of firm in international market
(Vaiman, and Brewster, 2015).
Why British need to be aware about the culture difference when doing business in Bangladesh ?
British has expanded its business in various country which has gained them much profit.
In current time its tapping at the door of Bangladesh. Bangladesh have English as their second
language which help British in settling their business (Ahammad and et. al., 2016). This lead to
bureaucratic burden creating hindrance in business. For e.g. Doing a business in clothing
industry can become difficult because of the taste and preference of the people however this
problem can be resolved with extensive market research so that needs and demand can be
understand (Burrows, 2015). By becoming aware of the various differences it can come up with
the way through which it can mitigate this differences and can work efficiently in this country.
Culture difference between two countries
The first difference is the structure of organisation, the people in Bangladesh has adopted tall
structure in their working while British believe in adopting flat structure as its effective in
increasing the employee involvement. For e.g. In Britain many companies such as Tesco. Aldi
etc. have adopted this structure believing that employee at lower level are more aware of the
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demand of customer (Campbell, 2016). In order to respect each other culture they can design a
contract that can meet the demand of both people (Namenwirth and Weber, 2016).
Different area where Bristish had made negotiation with Bangladesh in order to conduct
business.
There are various area where negotiation has been made
 Relationships and Respect
 Communication
 Initial contacts and meetings
 Attitudes and styles
Culture difference of two nation with the help of model
Kluckholn and Strodtbeck's has their own model of culture difference. According to it all
human society in universe have to answer to some universal problem. The solution this problem
are also limited and each culture have their own preference (Rinehart, 2015). This theory is quite
effective in creating a negotiation between two ethnic groups and has also become important part
of today's business. It has made this difference on the basis of
Human nature: The human nature is one of the major area which differentiate one person from
another. The nature of people of British are friendly, they are very generous and polite in nature
that help them in their business. This characteristic help them in coordination and cooperating
with people in other countries.
Man nature relationship. As we have discussed before the people in British are quite polite and
friendly in nature. They believe that each person is equal and deserve respect. The same
philosophy has been accepted in the business where each employee is treated with equality
((Bhachu, 2017)). On the other hand same can't be said for the Bangladesh as it believe on
following strict hierarchy.
CONCLUSION
From the above report the basic difference between the culture of each nation is cleared.
Along with this major cultural difference between the working of two nations is also highlighted.
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REFERENCES
Kluckholn and Strodtbeck's need use ref ?
Books and Journals
Ahammad, M. F. and et. al., 2016. Exploring the factors influencing the negotiation process in
cross-border M&A. International Business Review. 25(2). pp.445-457.
Almond, G. A. and Verba, S., 2015. The civic culture: Political attitudes and democracy in five
nations. Princeton university press.
Bhachu, P. ed., 2017. Immigration and entrepreneurship: culture, capital, and ethnic networks.
Routledge.
Burrows, R. ed., 2015. Deciphering the Enterprise Culture (Routledge Revivals):
Entrepreneurship, Petty Capitalism and the Restructuring of Britain. Routledge.
Campbell, J., 2016. Monarchy, Political Culture, and Drama in Seventeenth-Century Madrid:
Theater of Negotiation. Routledge.
Dabić, M., Tipurić, D. and Podrug, N., 2015. Cultural differences affecting decision-making
style: A comparative study between four countries. Journal of Business Economics and
Management. 16(2). pp.275-289.
Namenwirth, J. Z. and Weber, R. P., 2016. Dynamics of culture. Routledge.
Storey, J., 2016. Popular Culture. Materiality and Popular Culture: The Popular Life of Things.
Thomas, D. C. and Peterson, M. F., 2017. Cross-cultural management: Essential concepts. Sage
Publications.
Vaiman, V. and Brewster, C., 2015. How far do cultural differences explain the differences
between nations? Implications for HRM. The International Journal of Human Resource
Management. 26(2). pp.151-164.
Rinehart, S. M., 2015. Cultural Differences and the Service Experience. In Proceedings of the
1996 Multicultural Marketing Conference (pp. 274-280). Springer, Cham.
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